Wait, is that True!? The 4 Gates of Speech for Your Content Marketing
Episode description
The Four Gates of Speech is a framework/philosophy for communication attributed to Rumi. A concept coming from the Sufi mystic tradition, it's a filtering system for your words to ensure: wise, intentional, and kind communication.
In this episode, I apply this concept to content creation and what you're sharing in your marketing.
Communication is KEY in this episode, as we dive into:
- The Four Gates of Speech: True, Necessary, Kind, the Right Timing
- Why ensuring what you're sharing is true is more important than ever
- Asking why before you post
- How to be kinder in your marketing
- Ideas for determining when to hold em' and when to fold em'
- And more!
“The ability to simplify means to eliminate the unnecessary so that the necessary may speak.” Hans Hofmann
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Hi! I'm Emily Aborn, dog mom, wife, auntie, Copywriter, Speaker, and host of this very podcast you're listening to -Content with Character. When I'm not helping small business owners build community and relationship-based businesses, you can usually find me:
🥾 Adventuring in the woods with my husband Jason, and our dog Clyde
🙋🏻♀️ Competing against the Jeopardy contestants (from the couch, of course!),
🛌 Or trying to sleep past 7am.
I'm glad you're here and can't WAIT to learn all about YOU!
Email: [email protected]
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