Text Emily! What’s really behind our creative blocks? Are you actually "blocked" or is there a truth trying to make its way out and give you a message? Sometimes what looks like procrastination, resistance, boredom, and blocks is really your inner self raising its hand to deliver a message. You’re not broken, you don’t need fixing. You just need to listen to what the blocks might be telling you. In this episode, we explore 5 things a creative block might be revealing about your business and mark...
Jul 01, 2025•28 min
Text Emily! Were you sick of social media, uh, long before yesterday!? I'm not alone in the sentiment that modern social media is problematic in a lot of ways. But... don't worry, this episode isn't completely bashing social media! I'm showing the value in it as I encourage you to keep going, even when you don't feel like it or don't feel like it's working for your business. Social's not going anywhere anytime soon, but how we engage with it can (and should) evolve. This episode is one part soci...
Jun 24, 2025•38 min
Text Emily! If your business had a body, how would its heartbeat be? Would the pulse be alive and thriving? Or slowly dragging forward? In this episode, we’re doing a mid-year check-up on our marketing, content, and messaging! You’ll walk away with the tools you need to do a full scan with clarity, revived energy, and next steps. Put on your surgical-grade gloves, get out the stethoscopes, and let's refresh and refocus with this full-body business inventory! Inside the episode: Taking the health...
Jun 17, 2025•24 min
Text Emily! Do you feel stuck shouting into the void? Trapped in comparison? Drowned out by the noisy online space? What if you don't need another opinion, strategy, opt-in, course, or coach? What if you don't need to be more, be less, or dance to the beat of a different drum? What if your marketing could be WAY MORE FUN and feel more comfortable for YOU!? I believe it can, and my goal in this episode is to show you how! This episode will help you turn down some of the outer noise, remove the al...
Jun 10, 2025•32 min
Text Emily! We all get by with a little help, but... Determining what kind of help you need, where to look for it, and how to give yourself permission to ASK for it, that's another matter entirely! In this episode, I'll share some common signs that you may need extra hands, eyeballs, or tools in your business and what to do before you bring in the assistance you need. Inside the episode: 6 Common cries for help and what they might mean Ways to get help in your business Things to have in place BE...
Jun 03, 2025•38 min
Text Emily! You don’t need more time. You don’t need more motivation or inspiration or another planner, course, shiny object, or time management method… you more attention. And LESS distractions and clutter. I recently did an episode on Time Management and Experiments in Productivity , and today we’re going to bring a fresh spin as we get into attention management, reducing distractions, and freeing yourself of mental clutter! My goal is that this episode will help you reduce and eliminate and f...
May 27, 2025•31 min
Text Emily! One of the keys to building trust, expertise, and credibility, and helping people understand what you’re sharing is communicating with CLARITY. When it comes to our businesses, forget content, cash, and all the other stuff they say is king… Clarity is King. In this episode, we'll take a look at how clarity comes through in our messaging and communication as we establish a clear, solid foundation for trust in our community, with collaborators and clients. In the episode: Clarity as a ...
May 20, 2025•30 min
Text Emily! There have been plenty of times I haven't trusted my gut. In life and business. Sometimes ignoring it has me chasing a shiny object... sometimes it leads me to think I need to change everything NOW... I've collaborated with the wrong people, tried things I didn't want to do, and I've even posted something I didn't feel 100% about, but I did it anyway because #consistency. My MAIN downfall when not listening to my gut when it comes to ignoring red flags or second-guessing the color I'...
May 13, 2025•36 min
Text Emily! More followers, page views, website traffic, podcast guesting spots, it all sounds great in theory… but it’s not always better. In most cases, it's just MORE. In this episode, we get into 6 ways to make your message MORE impactful as we shift from a numbers-driven mentality to an intentional, strategic mindset focused on right-fit vs. just more. Inside the episode, we go beyond the numbers in: Podcast guesting, pitching, and speaking engagements Clients, money, and projects Search en...
May 06, 2025•24 min
Text Emily! Do you ever feel like you’re over-scheduling every minute of every day? Or maybe you just usually wing it and hope for the best? Perhaps you fall somewhere in between? Whether you’ve shown TIME whose boss or let it run the show and bowl you over, this episode is for YOU. This is a live, from-the-field report after I conducted a number of time management experiments. I crash tested 6 different productivity methods all in the name of helping you figure out which one is best for YOU, yo...
Apr 29, 2025•40 min
Text Emily! Can you / should you befriend clients? Should you take on friends as clients? What are the pros and cons? Just how blurry should those lines between professional and personal relationships be? Often debated in business circles, some swearing by mixing friendship and business and others avoiding it like the plague. To mix or not to mix? That’s the question we’re tackling today! My hope is that by the end of this episode, you can determine for yourself whether or not you want to work w...
Apr 22, 2025•30 min
Text Emily! Ever had a moment in business or life where the dam finally broke? The pressure of "should" gave way, it all became too much, the straw broke the camel's back... and you woke up knowing something needed to change? Something’s gotta give. And when that happens, we need to REGROUP! An honest sit down to review, reflect, evaluate, and discern the path forward. In this episode, we get into why it's important to regroup on the regular plus the areas I recommend you check in with and HOW: ...
Apr 15, 2025•21 min
Text Emily! When AI language models first emerged on the scene, I was a "hard pass". Largely due to my debilitating fear of art becoming a lost art, I warned everyone who'd listen about AI and resisted using it as a tool in my own business. Two years later, so much more has changed in the world of AI and content creation than I ever could've predicted. Some I love, and some I still very much loathe. I STILL do not think you should be using it to create your content for you... And, I now see thes...
Apr 08, 2025•24 min
Text Emily! Celebrating episode 100(ish) because #AprilFoolsDayJokeisonMe How do you know if something is just a shiny object and distraction or an idea worth pursuing? Joining me to answer this question are three immensely special guests: one of my best friends, Lindsay Dreyer , my brilliant collab buddy Barb Davids , and... the man, myth, and legend, my husband, Jason Aborn. Representing three walks of my life, each of these guests have agreed to hop aboard onto MY shiny object train (or solid...
Apr 01, 2025•47 min
Text Emily! As a Copywriter and Content Marketing Consultant, people often ask me questions about visibility, marketing, and content creation (naturally). While I'm always ready to throw down and dive deep into all the nuances and nuts and bolts. While I WANT to dissect and break down the components of copy and content into the tiniest molecules, I have learned to keep it super simple when it comes to creating quality content that helps you achieve your goals. In this episode, you'll learn my su...
Mar 25, 2025•33 min
Text Emily! Ever notice how some podcasts, blogs, emails, and posts are seemingly created JUST FOR YOU? Creating content in a conversational way helps us be more relatable and personal. It uses everyday language of our community to mirror how people actually speak. The advice "just write how you talk" though doesn't exactly cut it when it comes to finding your own conversational tone and style. It's not that simple and there are some do's and don'ts. In this episode, I’ll share why being convers...
Mar 18, 2025•20 min
Text Emily! What do you want to be known and remembered for? When it comes to business… The legacy you leave might look a number of different ways. It could be the impact and difference you make, the lives you change, the tangible assets and dollars you leave to someone else when you move on, or your unique skillset and experience. How do you want to be remembered and how do you want people to experience YOUR business? In this episode, we'll get into why trying to be ALL the things to all the pe...
Mar 11, 2025•22 min
Text Emily! "Find Your Voice". Ah, the classic elusive and vague advice shared far and wide across the internet, amiright? What does that even mean? How do I find it? Where was it before I found it? Is a brand's voice the same as the business owner's personality? Brand Voice is the consistent way you/your business communicate. It’s an art and a science, a careful blend of pacing, rhythm, flow, the words you choose, and the feelings or mood you conjure up. The result is a voice that's distinctly ...
Mar 04, 2025•35 min
Text Emily! I often talk about the benefits and importance of consistency, focus, staying steadily in your lane as a business owner. AND, sometimes the element of random surprise can be just what we need! In this episode, I share three random insights on how mixing things up a bit led to: Deeper connection and better conversation Previously unseen correlations and insights New perspectives Growth opportunities And more! Never underestimate the power of being a little random every now and then. R...
Feb 28, 2025•31 min
Text Emily! Small businesses are the backbone of many local communities. Now more than ever, small businesses need our support and to lift one another up. This episode is a reminder of three simple ways to spread the love, pay it forward, and help out the other small business owners walking alongside us. The best part? You don't need to spend a dime, take a ton of time, or break a sweat. It's easy as 1, 2, 3: Share, Engage, Shoutout. In this episode: 3 Easy yet powerful actions that will lift up...
Feb 25, 2025•14 min
Text Emily! We’ve talked about boundaries before and setting them in your business but… Which pieces of your messaging actually can help SUPPORT you in setting these boundaries and how do you express them for the world to see in a way that’s kind and honest? In this episode, we’re going to talk about how our messaging on our websites, business cards, social media, and MORE can help us achieve our goals and set strong boundaries. In the episode: How setting boundaries supports your goals Where to...
Feb 18, 2025•28 min
Text Emily! You’ve probably heard about building "the know, like, and trust factor" with your community, customers, and clients. Butttt, how on EARTH does one actually build know, like, and trust? What even does that MEAN!? Often mentioned in the marketing world, "know, like, and trust" (KLT) is vague and elusive (at best) and not many are explaining how to take actions that build it. In this episode, I’m going to break each element of KLT down into tangible action steps to get you on your way t...
Feb 11, 2025•30 min
Text Emily! Pain point marketing is marketing that highlights a problem your audience is experiencing and positions your product or service as the solution. It's easy, creates an urgency, lack, need, and reminds them of just how badly they hurt! Pain point marketing works and often grabs attention or raises alarm, but at what end? In this episode, I share my own thoughts on pain point marketing and why I don't rely on making them cry to get them to buy. Inside this episode on pain point marketin...
Feb 04, 2025•23 min
Text Emily! On Christmas Day, I wrote a poem. Not to be confused with a Christmas poem, it was a poem about a zipper. An underrated, underestimated piece of fashion, function, and form, and all it has to offer the world. A series of events around the poem is where I got the idea for THIS episode on Features vs. Benefits and why focusing on the benefits is important! In the episode: What's the difference between a feature and a benefit? Product features vs. service-based business features Product...
Jan 28, 2025•22 min
Text Emily! A client asked me recently a GREAT question about using stories in her content specifically when she might not want to share ALL the details. I turned her story into one that can benefit YOU as we discuss how to tell your stories more effectively and intentionally. I hope you walk away inspired to bring more stories into your content and less stuck in overthinking when you do! Why stories in your content Types of stories you can tell in your business and marketing Telling a concise O...
Jan 21, 2025•22 min
Text Emily! Aggressive, manipulative, disingenuous marketing that prioritizes quick wins and profit over authentic connection and value is OUT. Cozy, human-centered, ethical, kind marketing is IN! In this episode, we break down the concept of "bro-marketing" as I help you steer clear of the obvious (and not so obvious) versions I see business owners tempted to try. Scarcity tactics, pain points, one-size-fits-all solutions and formulas, clickbait, disguises, inflation, and endless pestering... w...
Jan 14, 2025•23 min
Text Emily! Especially when facing down the starting line of a New Year or similarly blank slates... it can feel overwhelming, daunting, even debilitating. You might have big ideas, goals, dreams, it might feel like you need to get back to doing everything and everything needs to be done NOW - right outta' the gate. The key for me to both recover, get things done I want to, AND stave off the ever-looming overwhelm is to microdosing. I'm not talking about magic mushrooms or something, I'm talking...
Jan 07, 2025•21 min
Text Emily! This past year, one of my main focuses was on podcast guesting. And focus I did. After 53 interviews and podcast guesting experiences, I lived to tell about it and I'm sharing some behind-the-scenes, do's, don'ts, and realities of visibility through podcast guesting. This episode will help you if you're looking for more podcast guesting opportunities, want to be a better host, or are a business owner who wants to become a better collaborator in any capacity. Inside the episode: Why p...
Dec 31, 2024•41 min
Text Emily! You probably don't need me to tell you that listening is key for relationships, business, and growth. Did you know it's ALSO important in your content and marketing?! Listening can help: 1. Build connection and relationships 2. Understand challenges, struggles, and needs 3. Assume less and make insight and information-based decisions In this episode, we'll get into the implications of not listening and the benefits of moving up the 5 levels of listening. I'll give you action steps al...
Dec 24, 2024•30 min
Text Emily! In this episode, I'll get into my top lessons learned in the content marketing world this past year and translate them into TIPS to inform your future marketing as we embark onward into a New Year. We talk about: Why reciprocity is KEY in business, marketing, and collaborations The real truth about all those shiny ideas we come up with Top TIPS for amplifying your voice and content in the NY Asking for what you want in life and business And more! Resources & Links Mentioned: PodM...
Dec 17, 2024•27 min
