In this conversation with artist Jodie King, we discuss why authentic content ultimately outperforms algorithm-driven content. Innovative creators like Prince and Queen defied industry formulas to create revolutionary work that resonated deeply with audiences. There is a constant battle to trust your creative instincts in a digital landscape that tempts creators to follow formulas. Authenticity ultimately builds stronger connections. As Jodie notes, digital platforms have democratized distributi...
Apr 26, 2025•3 min•Ep. 78
In this quick conversation with Eric Jorgenson, we explore why podcasting delivers outsized impact even with modest audience numbers. Eric challenges the common misconception that content must reach millions to be valuable, explaining that "it doesn't take a huge audience to have a huge impact on your life." He puts audience size in perspective by asking, "How sweaty you'd be if you walked into a room of 1,000 people watching you talk for an hour?" We discuss how the abstract nature of digital m...
Apr 24, 2025•3 min•Ep. 75
In this chat with Yehuda Niv, CEO of Spines and founder of Niv Publishing, we explore whether there can ever be "too much content" in an AI-driven world. Yehuda argues that hyper-personalization will actually make increasing content volume beneficial rather than overwhelming. He challenges critics who worry about content oversaturation, noting that "there are already 2.5 million titles published annually in the U.S." and his AI publishing platform will add just a fraction to that number. As some...
Apr 18, 2025•2 min•Ep. 77
In this chat with Eric Jorgenson, author of The Almanack of Naval Ravikant, we explore the true ROI of content creation. Eric challenges the common approach of measuring returns purely through direct sales, advocating instead for “the longest view in the room.” He explains how content creates “multiplier effects” beyond immediate revenue—from conference invitations and speaking opportunities to business connections and industry credibility. As Eric notes, successful content often becomes “an inf...
Apr 16, 2025•3 min•Ep. 74
In this chat with John Ehrhard, Founder & CEO at Orson, we explore how user-generated content is disrupting traditional media. John highlights that creators can now "whip together their own show on YouTube and get more views" than established TV programs—at a fraction of the cost. We discuss how younger generations are shifting away from traditional networks and how you can bridge the gap between professional production and user-generated content. As John explains, it's a time where "non-cre...
Apr 14, 2025•2 min•Ep. 66
In this chat with Lisa Bradley, co-founder of R.Riveter (a handbag company that empowers military spouses with mobile, flexible work), she discusses the power of storytelling for business growth. Lisa shares why she prioritizes podcast appearances despite her busy schedule. Lisa emphasizes that "the benefit of storytelling not only for business, but also for helping other people starting their own business is such a key component." She discusses the challenge of measuring ROI on content creation...
Apr 12, 2025•2 min•Ep. 73
In this conversation with Eric Jorgenson, host of the Smart Friends podcast, the author of The Almanack of Naval Ravikant, and the CEO of Scribe Media, we explore how podcasts create zero-cost value for years. Eric shares his concept of "digital clones" — conversations recorded once that continue delivering value long after they're published. We discuss the journey from content consumer to creator and the unique parasocial relationships formed with listeners. As Eric notes, "We're so lucky to li...
Apr 08, 2025•4 min•Ep. 76
About this episode: In this thought-provoking conversation with Angie Moody, founder and CEO of Ruby Money, we discuss the complex world of social media. From its impact on our daily lives and mental health to finding a balance between connection and consumption, Angie shares her insights on navigating social media responsibly. With a background at Facebook (Instagram) and as a tech entrepreneur, she brings a unique perspective to the discussion, highlighting the importance of personal accountab...
Feb 14, 2024•8 min•Ep. 72
"I don't want to influence, I want to inspire." That's the refreshing breath of air Dr. Tori Ellis brings to our world, where stories become the bridges that weave connections and empower individuals to reach their full potential. This episode of Content Matterz dives deep into her inspiring journey as an author, exploring the creation of her children's book, "I Am a Mini Entrepreneur" - a testament to the powerful impact of creating connections through stories that spark imagination and ignite ...
Dec 15, 2023•5 min•Ep. 71
What do the TV show "Hogan Knows Best" and an AI-based tech company have in common? Admittedly, not much, but they are two experiences that have shaped John Gerhard's way of thinking. From TV producer to Founder and CEO of Orson Technology, John has been embracing the excitement of unscripted content throughout his career. But it's not just about the content; at its core, it's about letting go of our preconceived notions to become more open to the world around us! Oh and by the way, not everyone...
Nov 03, 2023•3 min•Ep. 64
In a world flooded with audio business cards masquerading as podcasts, we’re tearing down the selfish behavior of podcast guests. It's time to ditch the pitch! Your listeners are here for real banter. Think about it, have you ever listened to a podcast and thought, "I’ve stepped into an infomercial"? If you are a podcast guest or planning to be one, stop using the mic as a megaphone for "me, myself, and I". By stepping back from relentless self-promotion, you inadvertently step up your authentic...
Nov 02, 2023•7 min•Ep. 67
In this episode of Content Matterz, we discuss the beauty of unscripted content. Allowing for the wonder and the unknown is what makes the unscripted so captivating -- be it a documentary, a podcast, or a TV show. Seeing this content play out through these mediums reminds us this unscripted nature exists in our lives every day -- in a conversation or a chance encounter. Larry King would say he loved waking up in the morning knowing there would be a ballgame that evening and not knowing what woul...
Sep 15, 2023•3 min•Ep. 65
In this episode of Content Matterz, Dr. Erik Korem joins host Eric Kasimov to examine the new age-old question: Why all this content? From starting podcasts to making podcast guest appearances, the drive to serve audiences and share impactful stories remains a compelling motivation. Have you ever considered what pushes someone to produce seemingly endless content? Is it the influence? The outreach? Or something more personal? How about this: When you realize that your voice and stories can bring...
Aug 29, 2023•3 min•Ep. 70
We hear all sorts of people appearing on podcasts. From children to retirees, from founders to college students, from musicians to executives. From CEOs to the recently graduated. But why appear on podcasts? Everyone does it for their own reason. This CEO of a publicly traded company makes time in his incredibly busy day to appear on podcasts. Saagar Govil is the CEO of Cemtrex (NASDAQ: CETX) and one of its AI security companies, Vicon Industries. He could do many things with his time, but he in...
Aug 12, 2023•3 min•Ep. 68
In this episode of Content Matterz, guest speaker Chris Heivly, and host Eric Kasimov provide insights into writing books, the creative process behind content development, and sharing your story through any medium. What if you wrote the book for your family? What if you produce a podcast for your team? What if you created a blog for your kids? Or what if you did it for yourself? Here's what to remember or learn from this episode: writing is cathartic. Or as Chris Heivly says, "Share your damn st...
Jul 06, 2023•12 min•Ep. 63
In this episode of Content Matterz, we take an up-close-and-personal look into the world of entrepreneurs, social media, and recognition. We're uncovering the mental health rollercoaster that every entrepreneur rides, magnified by a toxic chase for likes and shares on social media platforms. We encourage a focus on creating fulfillment through content. Not chasing vanity metrics. So often, the entrepreneurial world is all about striving for success, staying ahead of the game, and well, standing ...
Jul 03, 2023•14 min•Ep. 62
In this episode of Content Matterz, we get the opportunity to learn from a seasoned podcast pro who's published more than 700+ episodes. As this podcasting entrepreneur says, “I learn something new from every one of my guests. And that’s an amazing gift.” This is an episode all about the art of podcast learning. With podcasting, this host and thousands more like him, including myself, get to speak with incredible individuals that we otherwise would not have the opportunity to talk to. Why should...
Jun 26, 2023•7 min•Ep. 61
If I asked you, "Who's the person you listen to the most in your life?" You might name your partner, a close friend, or maybe a family member. But here's a thought to ponder: Are you sure it's not your favorite podcast host? This is a blog and episode on the intimate power of podcasts. It's mind-blowing! Before you dismiss this, think about it. Consider this fascinating fact from one of our recent episodes of Saviors of the Metaverse . If you've been an avid follower and listened to every episod...
May 26, 2023•2 min•Ep. 60
In this episode of Content Matterz, host, Eric Kasimov chats with the author of Detox, Declutter, Dominate , Perry Marshall. They discuss the power of attracting prospects rather than chasing them down. As Perry says in his book, "A prospect that finds you first is more likely to buy than if you find them first." In this short episode taken from a long-form podcast conversation, Eric and Perry explore the concept of creating content that grabs attention and leads to people finding you. Key discu...
May 11, 2023•3 min•Ep. 59
“They” said having a podcast does not offer a good return on investment. But that’s wrong. Podcasts offer a ridiculous return on investment. This podcast episode is an audible-style blog post titled: “The Mind-Blowing Leverage And Return Of Your Own Podcast” You can read the full article here . Below is a preview of the article: We’ve all cold-called, networked, and tried to connect with people, looking for new business. And we’ve all lost money and time in the process. But on this day, the CEO ...
Mar 20, 2023•4 min•Ep. 58
We so often talk about how content brings people together. Well, it’s the creativity that starts it all. Creativity in all its forms connects people. The artist that creates a piece, the graphic designer that creates a stunning image, the podcaster, the blogger, the author — all creatives… all of them start with creativity that connects people. And with the community aspect of Web3–that’s where it has the potential to go to another level. Community is the keyword in that. This short episode is a...
Dec 01, 2022•2 min•Ep. 57
Content + Technology = Where It’s At How to use content to educate a community. Or maybe you educate your team, your clients, your prospects, your town, or those that are just looking to learn. Or maybe you flip that and educate yourself through content. This Content Matterz episode is all about education through content — from making a business out of your creative to being inspired by other creatives to seeing what is happening in the Web3 space. This audio is a clip from the episode on Sports...
Nov 17, 2022•4 min•Ep. 56
People freak out! That’s what happens when content is taken out of context. Take the work-from-home thoughts by Malcolm Gladwell as heard on the one hour and forty-minute podcast, The Diary of a CEO ( listen here ). When the New York Post pulls a short segment from that long-form interview, headline readers and Twitter warriors run with it and want to cancel Malcolm Gladwell. The point is, there’s context. Seek to understand. Snippets, segments, bits, headlines — they are all useful, but we must...
Nov 09, 2022•1 min•Ep. 55
Internet recency bias is bad news! You’ve heard of recency bias before. You know, a cognitive bias that favors recent events over historic ones; a memory bias ( via Wikipedia ). Now add the internet to the existing potential of recency bias and we have a problem. Did you know that by 2025, the amount of data generated each day is expected to reach 463 exabytes globally (source: SeedScientific )? That’s mind-boggling! An internet recency bias does not sound like the best combo. Just because someo...
Nov 03, 2022•8 min•Ep. 54
It might seem counterproductive for a marketing group to say online content is affecting our lives for the worse. But we believe you need to think through all sides of any important topic. We often say the impact that online content has on your life and your business is amazing. I mean, here you are reading this or about to listen to this podcast episode — twenty years ago that seemed almost impossible. So yes, there are positives all over the place with online content. But it would be naive of ...
Oct 31, 2022•11 min•Ep. 53
Why appear on podcasts and/or why have your own podcast? This is a question that continues to fascinate me. It’s a question I ask myself, potential clients, and guests of our podcasts. In this episode of Content Matterz, I ask this exact question. The guest that answers it this time around is JR Butler. JR is the Founder and CEO of Shift Group. They help build the best sales teams in the world with the best athletes in the world. He knows a thing or two about sharing stories, selling services an...
Oct 27, 2022•7 min•Ep. 52
The act of creating content changes lives — it’s one thing for us to say as maybe we’re biased. But for someone else to say it from their experiences, we listen. That’s exactly what we talk about in this Content Matterz episode. Mark Metry, an important voice for social anxiety and mental health was a featured guest on the Entrepreneur Perspectives podcast. You can listen to both his episodes here: Social Anxiety, Bullying, and Meditation How Podcasts Saved My Life We also featured a segment fro...
Aug 08, 2022•4 min•Ep. 51
When someone says, “podcasts changed my life”, you listen. That’s exactly what we talk about in this Content Matterz episode. Mark Metry, an important voice for social anxiety and mental health was a featured guest on the Entrepreneur Perspectives podcast. You can listen to both his episodes here: Social Anxiety, Bullying, and Meditation How Podcasts Saved My Life Clearly, we like podcasts. So hearing this story about how podcasts changed Mark’s life piqued our interest in many ways. I talk abou...
Jul 27, 2022•7 min•Ep. 50
There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: – Content introduces people – Content is the ultimate back check – Content is your proof of concept – Content added up is your body of work – Connecting through content A bit more about podcasting: From a 2022 report by Infinite Dial , 62% of Americans have listened to a podcast. This means an estimated 177 million American...
Jun 16, 2022•10 min•Ep. 49
There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: – Attention spans with content consumption, including the series on Netflix, “Arrested Development” – Taking long-form content and turning it into shorter snippets – Making money off of YouTube is blowing people’s minds – ROI – Iterating content – Body of work – 80/20 Principle podcast on Entrepreneur Perspectives This is a...
Jun 15, 2022•11 min•Ep. 48
