There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: What Makes a Good Podcast Guest Long-Form Interviews Attention Spans and more. This is a Content Matterz episode. Short and immediate. This episode first originated on Unscripted. You can listen to the full long-form conversation here: Unscripted | Podcasting, Iterating, Joe Rogan, Josh Allen, Cleveland Browns, CLT A bit mo...
Jun 14, 2022•13 min•Ep. 47
This Charlotte startup company focused on branding and content FTW. Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of that success. That included appearing on podcasts, creating content, giving the user consistency in design with logos, websites, and t-shirts, and utilizing social media including Facebook, Instagram, Ne...
Mar 09, 2022•7 min•Ep. 46
This Charlotte business leader creates content for a greater purpose. In this Content Matterz podcast episode, Eric Kasimov talks with Tony Tennaro, Principal Chair of C12 Greater Charlotte. The concept of creating content didn’t happen overnight for this Charlotte business owner. As Tony said: “When the idea of a website with my name on it was brought up my first reaction was-oh no! The world doesn’t need one more website. As we talked more about it, I agreed to launch one. Why? Because the wor...
Mar 07, 2022•12 min•Ep. 45
Make a connection through content or do the opposite. It works either way. In this Content Matterz podcast episode, Eric Kasimov talks with Shondell Varcianna, Founder of Varci Media. What if your content is the way you differentiate yourself? Yeah, someone may not like it–they may not even like you. What a time-saver that could be for you. Because if for example, you are recruiting that person, they were going to find out sooner or later that you weren’t their cup of tea. Let the content be the...
Mar 02, 2022•3 min•Ep. 44
Share a story on a podcast. What happens next is fascinating. In this Content Matterz podcast episode, Eric Kasimov talks with Mort Fertel, the CEO of SudShare. SudShare helps is a marketplace for laundry. Both for the user and the Sudster. But they are not just a laundry company. They are a tech company. And they are a company that shares content. Their CEO appears on podcasts sharing the story of SudShare, talking about his own philosophy, the dynamics of a family business, and answering quest...
Dec 13, 2021•4 min•Ep. 43
It’s simple. Podcast interviews are more personal than company presentations. In this Content Matterz podcast episode, Eric Kasimov talks with Jereon Corthout. Jeroen is the co-founder of Salesflare. We get into the essence of why Jeroen appears on podcasts, why he hosts his own podcast, and how podcasts are more personal than company presentations. There’s leverage in podcasting (and content in general, including blogs). And that leverage if authentic includes, meeting awesome people, finding n...
Dec 07, 2021•8 min•Ep. 42
In this Content Matterz podcast episode, Eric Kasimov talks with Diane Tarshis , Founder of the Startup Distillery. Diane talks about how outsourcing sales is the one thing she hasn’t seen that can be outsourced. However, as we talk about in this episode, your content is a sales tool. So the way to outsource sales is to allow content to be part of the sales process. Often, I talk about how content is so much more than a driver of new business. And it is. Benefits of content include becoming a be...
Nov 02, 2021•5 min•Ep. 41
In this Content Matterz podcast episode, Eric Kasimov talks with GreenPal Co-Founder and CEO Bryan Clayton about how you can’t always close the loop on ROI when it comes to marketing. Eric asks Bryan this hard-hitting question of “why are you appearing on podcasts ?” As Bryan Clayton states, 99% of the time he is doing this for himself. He enjoys it more than anyone because as he says, “you are either contracting or expanding, and sharing my philosophy, beliefs, and strategies on podcasts keep m...
Oct 01, 2021•7 min•Ep. 40
Blogging is Not Dead is an Audible Style Blog Post from Content Matterz. While a case was just made for starting a podcast in an article published yesterday — blogging is not dead. Far from it. A blog can even be used to create a podcast, like this one! Seriously. This podcast originated from this article . It’s an audible-style blog. You know how some people read the words and others listen to the words on say Amazon Audible? Well, some people might rather listen to your blog, or do both. That’...
Aug 17, 2021•26 sec•Ep. 39
When it comes to marketing, remember it’s ALL about CONTENT. Creating content leads to conversations, connections, relationships, and more. It’s why influential individuals and thriving companies focus much of their marketing efforts on creating. Look at Seth Godin , Gary Vaynerchuk , Tim Ferris. Look at Amazon , Spotify, Apple, Netflix. Look at John Deere, Red Bull, Disney, LEGO. Those are extreme examples but they still work for any size business. Creating isn’t for everyone and that’s okay. A...
Jul 13, 2021•10 min•Ep. 38
When you get comfortable sharing content, you’ll become aware of the content impact. We preach it often–creating content has many benefits. One of those benefits is the impact creating content can have on yourself and others. This is a lesson that struck Linh Podetti on her content creation journey. It’s not immediate and it’s not always obvious. But when she reflects on the impact content has on her and others, she knows the good her content creation is providing. Linh was a featured guest on o...
Jul 06, 2021•3 min•Ep. 37
The “Truth Seekers” are seeking truth through content creation. Creating content in a genuine way leads to truth, understanding, and overall good quality content–for all involved. It’s why influential individuals like Joshua Greco started a podcast. It drives us a little crazy when the motivation behind someone considering starting a podcast or creating content is to drive an immediate return on investment. There are so many things to think through when it comes to content creation so we are con...
Jul 02, 2021•10 min•Ep. 36
Appearing on Podcasts is a Great Way to Showcase Your Expertise. In order to make an impact on others, you have to push. That’s why leaders like Bob Regnerus are so passionate about appearing on podcasts. Bob was a featured guest on our Entrepreneur Perspectives podcast . And now we are featuring a highlight of that conversation on a new episode of Content Matterz. In this Content Matterz episode, Bob and Eric Kasimov discuss the benefits that come from appearing on podcasts and sharing your kno...
Jun 30, 2021•6 min•Ep. 35
Leverage content to create opportunities for your business. Content is leverage. It’s why leaders like Brock Blake of Lendio appear on podcasts. Brock was a featured guest on our Entrepreneur Perspectives podcast . And now we are featuring a highlight of that conversation on a new episode of Content Matterz. In this Content Matterz episode, Brock and Eric Kasimov discuss the genuine form of leverage that content can be–if done right. Topics covered in this episode include: think about the long t...
May 19, 2021•10 min•Ep. 34
Why is content creation so important at its core? Content creation is the ultimate form of communication. In this Content Matterz podcast episode, Eric Kasimov and PJ Taei discuss content creation, building relationships, and creating for those who care. The exposure and distribution of content is one of the best ways to learn more about those around you. And we get into that topic on this podcast episode all about content creation at its core. Listen to more of PJ’s story . —— We think every en...
Feb 19, 2021•8 min•Ep. 33
No matter what we’re going through, thankfully, content brings people together. Entrepreneurs are all dealing with something. Either directly or indirectly. It may be business-related, it may be something happening today, or it may have something to do with health. In my family, my wife and two daughters have been diagnosed with Celiac disease. As we’ve attempted to learn more about Celiac, we’ve come across some amazing people. Mike Frolichstein and Cam Weiner from the Celiac Project Podcast ar...
Feb 10, 2021•4 min•Ep. 32
For Those Who Care is an audible style blog from Content Matterz. For Those Who Care is an article to help you, the entrepreneur, share your unique story to your audience. To read the written style of this blog, you can do so here . There are so many stories to be told. Some are heartfelt, some are inspiring, some lead by example. Some are specific, some are anecdotal, some are extreme. Some make you laugh, some make you cry , some make you mad, some make you smarter . They’re all just stories. ...
Jan 19, 2021•2 min•Ep. 31
Filling the Brand Gap is an audible style blog from Content Matterz. Filling the Brand Gap is an article to get you thinking about your brand and how you can start building a brand for yourself. To read the written style of this blog, you can do so here . And keep in mind, you have a story . I bet you have a point of view, something interesting to say. So why not say it? Scared of the time commitment? Scared of doing something different and new? Scared you will be laughed at? We get it. It’s not...
Jan 16, 2021•4 min•Ep. 30
“Setting the vision is the beginning of all creation.” – Brett Gilliland. What does it mean to cast a vision about what is possible and where you want your business to be? In this episode of Content Matterz, Eric Kasimov chats with Brett Gilliland, Co-Founder and CEO of Elite Entrepreneurs. Brett talks about what good leaders should do in the process of setting the vision for their business and executing it through content creation. It’s a powerful tool that leaders can use to light up an organi...
Jan 15, 2021•20 min•Ep. 29
“Nervousness is the indication that you’re doing something right.” – Joe Cantanucci on the power of creating genuine content. Many advisors and leaders within the financial services industry have had a hard time creating genuine content to connect with those around them. Joe Cantanucci is here to do just that, share his stories and experiences with you! In this Content Matterz episide, Eric Kasimov chats with Joe Cantanucci, Managing Partner of MassMutual Capitol District about how being vulnera...
Dec 11, 2020•11 min•Ep. 28
The Why Are We Shouting Podcast is a narrative style show with Jill Salzman. In this episode of her podcast, Jill asks Eric Kasimov about the moment he decided to double down on the content creation business. Eric tells his story about when he decided to “double-down” on the content creation business and why he uses that situation to help others, himself, and those within his company. KazSource Founder and CEO, Eric Kasimov, chats with Jill Salzman, host of the “ Why Are We Shouting ?” podcast. ...
Nov 21, 2020•5 min•Ep. 27
“Everybody needs to be creating and giving content” – David Meltzer on the ROI of content creation. What is the return on investment of content creation? In this Content Matterz episide, Eric Kasimov chats with David Meltzer about the impact that creating and giving content away can have on yourself personally and in your business. Eric and David discuss their thoughts around the ROI of giving content, putting yourself out there, and making room for what you want. By creating content during this...
Sep 25, 2020•5 min•Ep. 26
“If you don’t have a voice, what do you have?” – Eric Kasimov on shaping your future through podcasting. With COVID-19 affecting how students are going to school this year, the uncertainty may create opportunity for students to consider other options. In this Content Matterz episide, Eric Kasimov chats with Eric Z Yang about how students can start to shape their future through content creation and podcasting. The Eric’s discuss their thoughts around why a student should start a podcast. By start...
Sep 16, 2020•6 min•Ep. 25
The way you communicate is yours and it cannot be taken from you. In this Content Matterz episode, Eric Kasimov discusses how you can start building your content library and how this content library is one of the most valuable assets that you can have. Eric gives the example of how a photographer can start building their content library and use their library to generate business in their city. This example is just one of many ways that a professional can use content marketing to generate convers...
Jun 30, 2020•5 min•Ep. 24
Creating good habits. To start on your content creation journey, you have to make it a habit. Create, create, create. Until it becomes a habit. In this Content Matterz episode, Eric Kasimov chats with Glenn Boothe about how he started on his content creation journey by making it a habit. Eric gives his advice on how you can create content regularly without thinking twice about it. With that said, for content creation to become a habit, it requires a lot of hard work, time, and effort. However, i...
Jun 10, 2020•4 min•Ep. 23
Building your brand requires many blocks. However, the foundation of these blocks should start with authenticity. In this Content Matterz episode, Eric Kasimov chats with Danny Harris about how being authentic will help you build your brand. Danny discusses what he sees in the sports world when it comes to athletes being authentic in creating fans and landing brand deals. With that said, building your brand both personally and for your business requires a lot of hard work, time, and effort. Howe...
Jun 02, 2020•6 min•Ep. 22
Have a vision and stay focused. In this Content Matterz episode, Eric Kasimov chats with Mo Ali about how he measures the ROI of content creation. Mo also discusses how he is learning along his journey and gaining experience which will help with his success in the long run. Measuring the return on investment of creating content is not an easy task, however. But of course, you can track the success of your content marketing efforts by measuring the opportunities, conversations, and overall growth...
Apr 30, 2020•2 min•Ep. 21
Podcasting has the potential for so much good. In this Content Matterz episode, Eric Kasimov discusses how podcasting has helped create opportunities for self-betterment and meaningful conversations. Podcasting isn’t just about seeing how many followers, listeners, or subscribers you can get. It has dynamic and multi-functional purposes- training employees, sharing insights or opinions on particular topics, gaining knowledge, staying in touch with your network, self-betterment, and learning to c...
Apr 30, 2020•3 min•Ep. 20
There is a lot of self-talk in the content that we create. In this Content Matterz episode, Eric Kasimov discusses how writing and creating content adds a level of accountability to his life. Accountability; we all should have it, we all need it. And while you are at it, ask yourself this; are you holding yourself accountable? Or do you find yourself at a block? Change that--add a level of accountability for yourself by creating content . Here's the thing, when you publish a blog, or post someth...
Apr 02, 2020•2 min•Ep. 19
The conversations and content you take in will affect your energy levels in both a positive and negative way. In this Content Matterz episode, Eric Kasimov discusses his experiences with both positive and negative conversations he has had in his career and how they’ve affected his productivity. And while you are at it, ask yourself this; are you taking in positive content? Or are you stuck listening to content that is adding negative energy to your life? Change that… take in some positive conten...
Mar 27, 2020•4 min•Ep. 18
