Content Is Profit - podcast cover

Content Is Profit

Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.  The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.
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Episodes

E182. Greenroom vs. Clubhouse: Open Discussion!

Is Clubhouse still the king of Live Interactive Audio? Recently, Spotify launched Greenroom which many consider the immediate competitor of Clubhouse. What was a booming rise to the top for Clubhouse, quickly became a struggle. They were challenged with retention, 89% drop in downloads, and new competition from big brands like Twitter, Facebook, and now Spotify. Today we discussed what we believe Spotify's goal is with Greenroom and their advantage over Clubhouse. We talked about both platforms ...

Jul 01, 202155 min

E181. Devon Brown: Secrets From The #1 Event Emcee in the World!

Devon Brown is the clear representation of the “there’s more than meets the eye” statement. To most he is the #1 Live Event Emcee in the world -fun fact, he actually inspired Content Is Profit Intros. But what most don’t see are his years of development and success as an affiliate marketer. This “under the radar” success has led him to many lessons about mindset, ego, and goal achievement. Some of this conversation #GoldenBoulders: 🚀The Biggest Problem Most People Face (With Themselves) 🚀The “...

Jun 29, 20211 hr 8 min

E180. David Cartolano: Run “Stop Scrolling” Ads Without Dumping Your Entire Budget On Them

Most marketers understand the value of advertising. Yet, many find it overwhelming. Add the increasing amount of “hacks” and “secrets” in the marketplace claiming to teach you how to scale to 27-figures per month, and you have an intimidating behemoth right in front of you. But how was it that David Cartolano managed to launch a campaign with 1,000X ROAS (Return On Advertising Spend) without previous experience? Principles. Consistent Action. Embraced Failure. Advertising is overwhelming for mos...

Jun 26, 202152 min

E178. Kari Lyke: Defining What It Is To Run A No BS Show!

What Can A Podcast Do For Me? That’s one of the questions we explored in today’s conversation with host of The Investor Warrior Podcast, Kari Lyke. Many entrepreneurs hear about publishing as a way to grow your business, but what if publishing did more than just that? Here are some of the conversation’s #GoldenBoulders: 🚀Is Entrepreneurship For Everyone? Kari’s Path To Ditching The 9-to-5! 🚀The Upside Of Podcasting And Why You Need One! 🚀The Undervalued Art Of CTAs. Enjoy! Get Your Minimum Vi...

Jun 22, 20211 hr

E177. Sebastian Rusk: #PodcastSUCK! (If You Don’t Have One)

#PodcastsSUCK...if you don’t have one. That’s how Sebastian Rusk, host of Beyond The Story Podcast, caught our attention. He is a real entrepreneur with no fluff. His journey has been defined by challenges, adaptability, and a lot of action! Currently he is helping others launch their podcast in 90-days or less through the Podcast Launch Lab. Some of this conversation’s #GoldenBoulders: 🎙 True Meaning Of Personal Brands 🎙 PMCs vs. Mainstream Media 🎙 Why You Need A Podcast 🎙 And Much More! En...

Jun 19, 202126 min

E176. Peter King: Master Personal Growth, Make The World A Better Place, And Make Lots Of Money.

Most of your problems start, and can be solved, from within. Some may know these challenges and roadblocks by the name of limiting beliefs. These tend to stop entrepreneurs in their tracks, hold them from achieving their goals. But when dealt with, entrepreneurs can reach new levels of success. In this conversation we had the one and only Peter King, host of Wired For Impact, share his journey on finding purpose. On growing up with everything he wanted, but not everything he needed. On challengi...

Jun 17, 202155 min

E175. Six Content & Business Lessons From “Friends: The Reunion”

Friends has been one of the most iconic TV shows of all time. During the Friends: The Reunion, recently aired on HBO, James Corden shared some interesting data. During the 10 year span of the show, it was aired in over 220 territories. The show had an average of 25 million viewers per week, and 52 million tuned in to watch the finale. Here’s the kicker, 17 years after the show ended it has been streamed over 100 billion times on all platforms. Outstanding. So, what can we learn from their journe...

Jun 15, 202125 min

E174. SPECIAL: Publishing Pyramid Presentation at The Clickfunnels Avengers Mastermind!

During the Content Is Profit journey we have discovered a few frameworks that have become the core of what we teach. Arguably, the most important framework of all is the Publishing Pyramid. Discovered through trial and error, which arose in a conversation with two-comma-club award winner Kathryn Jones. This framework has become the foundation on what led us to build an optimized content machine that allows us to publish over 400 pieces of content and built a 6-figure business. In this episode, w...

Jun 12, 202129 min

E173. Tim & Michelle Hill: How Niching Down & Publishing Can be a Rewarding and Powerful Journey

Last year many had to learn to be with themselves while in quarantine. During the process, some doubled down on their morning routines. Others attempted different morning routines. Just a few of the ways people dealt with what was going on in their heads and hearts. But what do a lot of these people have in common? Coffee. For many, early morning coffee is a sacred ritual. It is a non-negotiable part of their morning routines. A space to reflect, journal, and start the day the right way. During ...

Jun 10, 202146 min

E172. Kyle Brady: How To Grow Your Online Presence to 3 Million Monthly Page Views

In the direct response marketing world, we often talk about “creating demand”, but today we explored the other side of the coin, “redirecting demand”. Leveraging people’s search intent to drive traffic to your brand requires hard work, but with the right systems and processes, it can be very effective. In today’s conversation with Kyle Brady, we explored uncharted waters, SEO. Specifically, how can we apply SEO principles to our podcasting efforts? Other #GoldenBoulders: 🚗 Kyle’s 3-Framework Jo...

Jun 08, 202154 min

E171. Pratiti Pathak: Time Creation, Relationship With Present & Future Self, And Self-Confidence!

Most people go into business to better their lives, the life of those around them, and the life of those that their business might reach. A good first step to accomplishing this is to understand yourself. Build self-awareness. This conversation, with special guest Pratiti Pathak, will help you do that. Her story is one of those that move people's souls. The hardships she has been through could’ve easily made her retreat into solitude. The story itself is a testament to resiliency. While recogniz...

Jun 05, 202159 min

E170. Brandon Birkmeyer: Podcast Branding In A Noisy World

“If you are true to your identity, you become recognizable” -Brandon Birkmeyer There’s many things we can learn from brands like Apple, Coca-Cola, and many more; but one of the most important lessons is the consistency across their brand. For smaller businesses, especially in the podcasting world, brand consistency is a challenge. The lack of clarity reflects in the inconsistency of the message, of the brand. In this conversation, Brandon Birkmeyer, shares with us some of the lessons he learned ...

Jun 03, 202145 min

E169. Donnie Boivin & Kevin Snow: How To Get Into Growth Mode!

Growing a company comes with a set of challenges. But it also only comes with the right mindset. At the end of the day, your business grows to the extent that you do. That’s why focusing on “tactics and hacks” is not a sustainable way to drive growth to your business. Donnie Boivin & Kevin Snow, of the Success Champion Networking, shared with us some of the principles that help companies grow while sharing their experience of working together. We talked about: 🔥Effective Communication! 🔥Th...

Jun 01, 202159 min

E168. Al Nicoletti: How to Triple Your Business in Less Than a Year

How do you change a 100-year old industry? How do you innovate to outperform anyone else in your niche? Our guest, Al Nicoletti, has the answer to those questions. He has carved a place of his own in a 100-years old unaltered market through critical thinking and content. Al delivered a true masterclass on how to triple your business in less than a year. Actionable steps included! We also talked about: 💥The Nicoletti Framework That Will Make Everyone Writing Down Your Phone Number! 💥The Essenti...

May 29, 20211 hr

E167. Andy Storch: The Secret To Owning Your Career And Your Life!

Everyone wants to be happy. Everyone wants to live a fulfilling life. The challenge is, not everyone’s path is the same. What works for others not necessarily work for you. That’s why it is important to understand yourself, your goals, and your core values. In this conversation, Andy Storch shared his personal journey that led him to a life of service towards others. His goal is to help people like you live your best life. We covered: 🎯The Foundations Of Big Changes! 🎯Aligning Priorities 🎯Vul...

May 27, 202151 min

E166. Turner Leslie: How to Ethically Use Relationships to Improve Your Business

Relationships should be a pillar in any business. It certainly is here at BIZBROS, as well as today’s guest company, Clickfunnels. Turner Leslie works for Clickfunnels as the Relationship Manager. He’s the one responsible for connecting and maintaining friendships with some of the biggest affiliates in the digital marketing world. He shared some of his best practices when it comes to building ethical relationships. We talked about: 🔥Growing Towards Your Goals! 🔥How To Build Genuine Relationshi...

May 25, 202147 min

E165. Will Evans: Content Lessons From A “50 Million Streams” Musician!

It has never been easier to reach an audience and build a community around your business, passion, or hobbies. In fact, companies around the world are now building communities as a pillar in their business development. Something that artists have been doing for a long time now. So, what can we learn from an artist that has over 50 million streams? What value does he see in building community? How has publishing facilitated this growth? What are some principles we could apply to our business? The...

May 22, 202159 min

E164. Bruce Breedlove: Finances, Strategic Thinking & Simplification!

Building a business can be intimidating. People often jump in too early without any real assessment of how much risk they are willing to take, which leads to burnout or other negative outcomes. Some never get to understand what is their unfair advantage, leaving them stuck in the mud. Bruce Breedlove, joined us to share how he is leveraging his skills in finance -his unfair advantage- in the real estate world, while still holding a full-time job as a nurse. He and his partners have managed to bu...

May 20, 202154 min

E163. Amanda Holmes: Double Your Growth With Focus & Relationships!

Running a business can be messy. A lot of ideas, non-specific action taking, great days, stressing days, and mistakes. Lots of mistakes. This can be true, especially true in the beginning. That’s why clarifying your why, goals, and values is so important. Without none of this, selling your product or service becomes very challenging. This came to our attention when we first read “The Ultimate Sales Machine” by Chet Holmes. It was the first time we thought about systemizing specific parts of our ...

May 18, 202150 min

E162. Evans & Michelle: Podcast Monetization: Art or Science?

Podcasting is quickly becoming one of people’s favorite media channels. About 50% of American households listen to podcasts. That being said, it’s a medium that comes with a lot of opportunities. New businesses are jumping into podcasting with the objective of turning their content into profit. In this conversation, Evans and Michelle helped us understand the best practices to profit from your podcast. We talked about: 🚀Finding Your Unique Approach To Podcasting! 🚀How Do You Connect Content &a...

May 15, 202157 min

E161. Glenn Lundy: How to Build a Movement And The #1 Morning Show on Facebook! #RiseAndGrind

What you can achieve through consistency is incredible. In this conversation, Glenn Lundy shared with us the ups and downs of his journey towards becoming the #1 morning show on Facebook. After publishing over 800 episodes, Glenn has built a supportive community that he inspires, motivates, and educates towards a better life for themselves. We talked about: 🚀The Origins Of #RiseAndGrind 🚀How To Live A 3D Life! 🚀The 4P’s Of Content! 🚀And Much More! Enjoy! Get Your Minimum Viable Content Cheat...

May 11, 202156 min

E160. Damon Burton: How To Use SEO To Grow Your Podcast & Business

Social media can be an intimidating place. If not used it can lead to a road of procrastination, insecurities, and ultimately, failure. But if used properly, it can lead to incredible relationships, growth, and in a sense, freedom. The line that separates those outcomes is extremely thin. In this conversation, we discovered how Damon has taken advantage of social media to build his brand, his way. The impact has been so impressive, that his social media customer acquisition is better than referr...

May 08, 20211 hr 8 min

E159. Ashley Fillmore: Building A 6-Figure Business With Less Than 1,000 Followers

Starting an online business can be daunting. Everyone knows you need to have social media presence, create content, and build an audience. People quickly start comparing themselves to bigger accounts, to the competition, and then we start questioning, “how can I grow if I don’t have an audience like them?” The truth is the size of your audience doesn’t matter. There are large audiences accounts that make less money than small audiences accounts. Our guest, Ashley Fillmore, is someone that built ...

May 04, 202156 min

BONUS. Andrea Sullivan: Lessons From VaynerMedia’s CMO!

For this episode, we partnered with PodMax to share the stories of some amazing people that are shaping our future. People that are taking ideas and turning them into reality. These stories are meant to empower you to go all out and build a brighter future while serving others. In this conversation, we talk to VaynerMedia's CMO Andrea Sullivan. Andrea is at the forefront of what could be considered one of the biggest marketing agencies in the world. She has also worked with recognized brands suc...

May 01, 202144 min

BONUS. Holly Morgan: From Theater To Podcasting & Expressing Your Voice

For this episode, we partnered with PodMax to share the stories of some amazing people that are shaping our future. People that are taking ideas and turning them into reality. These stories are meant to empower you to go all out and build a brighter future while serving others. In this conversation, we got to know talented Holly Morgan. Holly is a renown writer, actress, and podcaster with international recognition for her work. She is the host of Big Diva Energy and Out For Blood; a podcast tha...

Apr 29, 202136 min

BONUS. Gina Wade: Diving Into The Event & Entertainment World!

For this episode, we partnered with PodMax to share the stories of some amazing people that are shaping our future. People that are taking ideas and turning them into reality. These stories are meant to empower you to go all out and build a brighter future while serving others. In this conversation, we connected with Gina Wade. Her journey started in sales where she quickly realized how to differentiate herself from the rest. Now, she is a leader in the world of special events & hospitality....

Apr 27, 202143 min

E158. Heath Ellenberger: How To Turn Daily Content Into a Book

“Your business grows to the extent that you do” And after you start hiring, the growth of your company is a reflection of your leadership and your team’s growth. In this conversation, Heath Ellenberger shares his lessons from a long journey in leadership. Dealing with pressure? Not sure where your company is going? A deep understanding of leadership and a massive commitment to action might be the answer to your problems. Along with listening to this podcast! We talked about: 🔥The Difference Bet...

Apr 24, 20211 hr 11 min

E157. Mike Szumlinski: Can Creativity Be Streamlined?

Creative processes have always presented a challenge, especially for small businesses. Between managing resources, tools, and nowadays remote team members, taking a project from idea to “done” can be a real challenge. Bigger companies had access to certain tools that were not accessible to smaller companies, to deal with their creative projects. Now, that has changed. We live in a world where every company needs to be a media company. This creates an opportunity for businesses to work on their c...

Apr 22, 20211 hr 5 min

BONUS. Michael Johnson: Learning The Skill Set To Feel Good!

Entrepreneurs are some of the most risk-tolerant people in the world. This can lead to emotional scars that affect our workspace, household, and self. Michael Johnson understands the issue and throughout his years of experience has developed a system to fight the stress and hardship these entrepreneurs might face. Within the rising culture of “hustle,” it is more important than ever for entrepreneurs to stay connected to their inner-self, to learn how to feel good...on purpose. In this conversat...

Apr 20, 202138 min

E156. George Bryant: Creating a World-Class Experience For Lifelong Customers

Talking to George is always a wake up call. An incredible one. He has a special gift; he helps you reflect and go deep when it comes to understanding yourself. He is one of our all-time favorite guests and we’ll keep having him on the show because the value he provides is unparalleled. In this conversation we talked about what it takes to create a world-class experience for your customers and win them for life. Surprisingly, the answer was not what we expected. It was way better. Tune in and lis...

Apr 17, 20211 hr 13 min
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