Content Is Profit - podcast cover

Content Is Profit

Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.  The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.
Last refreshed:
Follow this podcast in the Metacast mobile app to refresh it and see new episodes.
Download Metacast podcast app
Podcasts are better in Metacast mobile app
Don't just listen to podcasts. Learn from them with transcripts, summaries, and chapters for every episode. Skim, search, and bookmark insights. Learn more

Episodes

Behind the Scenes of a 7 Figure Publishing Machine, Myths About Niching Down & Standout Even in Crowded Markets with John Lee Dumas

This one’s a favorite. We HAD to bring it back. Back when we were just getting started, there were people who felt way out of reach. Today’s guest was one of them... until we made it happen. In this episode, we sit down with **John Lee Dumas** — host of *Entrepreneurs on Fire*, a podcasting legend with over 3,800 episodes, 130 million listens, and $24M+ earned. Yeah. That’s real. But this convo? It’s not about the flex. It’s about how **you** can turn your content into a full-blown machine. JLD ...

Nov 25, 202531 min

Why Your Content Isn’t Growing with Seth Silvers (Alex Hormozi Producer)

Today… we got someone BIG in the house! I wanted to share my Vlogging experience from yesterday. But when I started recording, I noticed my energy was low. I only got 4 hours of sleep after our trip last night. You'll hear more about it in the episode that drops soon! Deff do not miss it! So instead... I'm bringing you one of my favorite interviews with one of the top producers in the world right now! We’ve been chasing him for years (okay, okay—maybe we’re exaggerating… but not really). He’s on...

Nov 20, 202559 min

Why Content? Crafting Best Strategy For 2026 - Live Studio Lessons

Welcome back to Content Is Profit! Today’s episode is super special. I know I always say that… but this one really is. We had 3 back-to-back convos with creators — and wow, you’re gonna love the stories and lessons they shared. 🙌 You’ll meet: Two awesome ladies turning laughs into top 10% podcast stats Two media pros helping veterans and building real authority And two first-timers with a BIG mission to break mental health stigma Here’s the deal — whether you’re just starting or already crushin...

Nov 18, 202531 min

Are You Leading Your Business... or Just Running in Circles? The #1 Mistake CEO’s Make & How To Solve It with Katie Richardson

The Hard Truth That Helped Me Fix My Business (And My Mind) Yesterday… wow. Fonzi and I spent the whole day locked in at a coworking space — not recording, not filming, just talking . About the business. The studio. Our team. Even the future of Content Momentum and the Business Creator Club. We thought we were going in different directions. We weren’t. We just weren’t saying things the same way . Wild, right? This episode you’re about to hear? It’s the one that helped us have that hard conversat...

Nov 13, 202549 min

Quickest Way to Get Paid: From Zero to Sales in 5 Days: The Tiny Challenge Playbook

This episode is special. Like... really special. We brought on the guy who helped us make thousands of dollars with no ads, no email lists, no big launches. Just one person at a time. His name is Richmond Dinh, and he's the creator of the Tiny Challenge — the thing that totally changed how we sell, help people, and grow our business. We talk about the simple steps anyone can use to get clients online... even if you have zero tech skills or a small audience. We also shared some of our own stories...

Nov 11, 202550 min

The Secret to Landing Your Dream Collab (or Customer) Hint: It’s Not Just Talent!

Hey Fam!| What if I told you there's ONE big reason you're not landing your dream collab (or customer)… and it has nothing to do with your talent? In today’s episode, I’m reacting to a short but 🔥 clip from a show in our network—and it got me thinking… Why do some people land podcast guests like NBA team owners or billionaires… …while others give up after one DM? We’re diving deep into: • What most people get totally WRONG after their first outreach • The 4-step formula we’ve used to book over ...

Nov 06, 202528 min

Why “Faking It” Can Cost You Everything: The Billion Dollar Cowboy’s Secret To Winning At Everything (Yes, Everything) Ft. Bart Miller

Hey hey! It’s Luis here—and today’s episode will blow your mind! Ever met someone who crushes it in business, fitness, AND relationships… all at once? Well, let me tell you about my friend Bart Miller—aka the Billion Dollar Cowboy . This guy is a machine . But not the cold kind... the kind that smiles, laughs, builds empires, and still has time for real connection. We talked about some crazy stuff… like: • How to actually become the person you dream about (not just pretend) • Why being real beat...

Nov 04, 20251 hr 11 min

Netflix Just Broke Podcasting (Here’s What It Means for You) #GoldenBoulder

150M Eyeballs Just Shifted—Are You Ready? Last week, Netflix changed the future of podcasting forever... Here's why their recent Spotify partnership is bigger than you might think: Starting early 2026, shows like The Bill Simmons Podcast, The Rewatchables, and Serial Killers will stream on Netflix alongside their regular programming. We're talking about putting podcasts in front of 150+ million eyeballs on the Netflix home screen. Netflix is showing once again that who they choose to showcase ha...

Oct 31, 20252 min

The Fastest, Most effective Way to Double Your Sales With Your Content (Even with a Small Audience)

Hey fam! Why Are 75% of Podcast Guests Saying YES to This Unexpected Offer? We're bringing this one back from the vault because… y’all wouldn’t stop asking for it 😅. This is the episode that made DMs explode, helped people get PAID fast, and showed how your podcast (or any content) can become your personal revenue machine. Let’s just say—it opened a lot of eyes. Even ours. Inside, you’ll hear stories that shouldn’t work (but did), simple moves you can actually try today, and a strategy so power...

Oct 30, 202526 min

Former Head Of Growth For Hubspot Talks How To Grow Your Podcast by 40%+ in 3 Months (From The Vault)

What if your podcast could hit over 1 million downloads a month—consistently? In this powerful re-run, we dive deep with Jonathan Barshop , head of podcast growth at the HubSpot Podcast Network , to uncover how the top shows scale massively —without guesswork. Expect raw insights and real strategies you can swipe for your own growth, including: 🔥 How he co-founded one of the top B2B podcast booking agencies 🔥 The exact 2-sentence cold email that opened BIG doors 🔥 The wild, unconventional pat...

Oct 28, 20251 hr 5 min

How Can You Monetize Faster—With or Without an Audience?

This episode? Oh man, it went in a whole different direction… and we loved it. I was gonna talk about how to make content creation easier (don’t worry — we’ll get to that later)… but then Fonzi started telling me a story. And I stopped him right there. Because I knew we had to hit record. We dug into something most people totally miss when it comes to content and sales. And it has nothing to do with having a huge following or fancy funnels. It’s something we call the Pipeline Platform — but don’...

Oct 23, 202534 min

Why Most People Create Content for the Wrong Reasons (And What Can Should Do Instead)

So today’s episode got real... I’ve been talking to more and more people lately—some who’ve been in business for years—and guess what? A lot of them are still super confused about why they’re making content in the first place. Some want a podcast… but don’t know what success looks like. Others think content is the magic key... but aren’t sure how it connects to their business at all. And don’t even get me started on the guy who thought every podcast needed to be 7 minutes long. Look, if you’ve e...

Oct 21, 202521 min

What’s Holding Business Creators Back? Heated Debate in The Industry!

What if the reason your podcast & content isn’t growing… has nothing to do with the content? Today in Content Is Profit , we’re diving into a question that’s been going around in our world lately: What are we missing when it comes to content and podcasting today? This conversation got sparked from a spicy debate inside a mastermind, and a few gold nuggets we pulled from Casey Neistat’s recent chat with Colin & Samir. Let’s just say— there’s more going on than most creators realize . We’r...

Oct 16, 202537 min

YouTube Just Dropped Big Updates Shaping Content, Community, & Monetization for All Creators

Welcome back to the show! Today we’re unpacking some game-changing YouTube updates that could shift how creators and business owners show up online. Let’s just say… things are no longer as simple as “just hit Go Live.” YouTube’s rolling out new tools—some exciting, some unexpected—that could help you stand out, connect deeper, and maybe even turn casual viewers into loyal fans… or paying clients. We’re sharing what we’ve seen behind the scenes, how it’s impacted our own livestream strategy, and ...

Oct 14, 202540 min

Meta Just Gave Me the Middle Finger (Here’s what I learned—and how to bulletproof your brand)

What happens when your Instagram gets flagged overnight and you lose access to monetization… even though you weren’t selling anything? Yep, that happened to me. In today’s solo vault episode, I’m breaking down what went down, why it matters, and what YOU can do to protect your business from the platform gods pulling the rug from under you. Because let’s be real — if your content (and your cash flow) lives entirely on Instagram, TikTok, or whatever the flavor of the month is... you're not in cont...

Oct 09, 202521 min

The Fastest Way To Double Sales: The Sales Truth You Need Now - From The Vault

From The Vault: The Sales Truth You Need Now What’s up fam! This episode is straight from the Content Is Profit Vault — and honestly? It might be more relevant now than when we first recorded it . Lately, I’ve been getting tons of DMs and questions inside the community: “Luis, how do I actually SELL more of what I offer?” If that’s you… you’re in the right place. Today, we breaking down the exact mindset shifts and strategies that helped us (and many of our clients) finally get consistent sales ...

Oct 07, 202525 min

The Vault: The Sponsorship Blueprint & The Guide to Successful Brand Deals

What’s up fam! Today, we're diving into one of the most frequently asked questions we get in the studio—and it's all about how to monetize your podcast with sponsorships . I’m talking real conversations, real case studies, and the mindset shifts you must make if you want to land high-paying brand deals—no matter the size of your show. And to help us unpack this? We brought back the one and only Justin Moore , founder of Creator Wizard , freshly minted author of Sponsor Magnet , and the guy who’s...

Oct 02, 202536 min

Is Social Media For You?

Hey fam! This episode is a little different… Today, we’re pulling back the curtain on what’s really happening inside the one-on-one Content Clarity Challenge — the wins, the mindset shifts, and the stuff no one talks about when it comes to growing with content. You might be surprised by what we’ve been seeing... Some people are crushing it without any social media. Others? They’re posting every day but still feel stuck. And what one guest shared about content being their “last resort” — it hit d...

Sep 30, 202535 min

The YouTube Changes Nobody’s Talking About (Yet)

We just uncovered some of YouTube’s newest tools—and trust me, they’re game-changers. Imagine one recording reaching audiences across the world with lip-sync dubbing. Fonzi and I explore how Ask Studio, Inspiration, and AI clipping can turn small tweaks into massive retention gains. But here’s the kicker: most creators will miss the real opportunity by chasing vanity views. In this episode, I reveal how to go beyond surface-level metrics and use these tools to actually grow your business. From c...

Sep 25, 202538 min

These 3 YouTube Updates Will Make (or Break) Creators in 2025

Hey fam! YouTube just made some major moves you NEED to know about. Today — Part 1 of a 2-part breakdown — we are diving into the first 3 game-changing updates YouTube just announced that could completely shift how you grow, monetize, and scale your show. Here’s what you’ll learn in this episode: A brand-new way to tap into multiple audiences with every guest you bring on. How to finally know which title and thumbnail will actually get clicks — before you commit. A massive shift in how brand dea...

Sep 23, 202530 min

The Power of Being 'Unscripted'—Why Authenticity Wins in the Content Game

Hey fm, welcome back to Content Is Profit! Today’s episode is extra special because I got to sit down with two amazing humans—Jeaninne and Maria—as they take their very first bold steps into podcasting. Their new show Brains Gone Bold is on the way, and trust me… it’s gonna be fire. We went deep into what it really feels like to start as a brand-new creator. We’re talking about keeping it real, staying curious, and figuring out how to bring your true self to the mic while still handling your pro...

Sep 18, 202534 min

Why are Not Doing Enough: How to Creating More Content With Less Stress

Today we are chatting about a new challenge we have been running, and how you can grab traction asap, even if you are not a part of it! Ready to execute? This one is all about keeping things simple, fun, and effective. We go over how to identify a game changer element in the thing you are already doing, how to get people to actually listen, and how to manage your resources effectively. Together, we will break down how to build a content strategy that’s low-friction , sprinkle in some storytellin...

Sep 16, 202524 min

Feeling Stuck? The Costly Mistake That Won’t Let you Monetize & How To Fix It

Welcome back to Content Is Profit! Links mentioned today: - www.bizbros.co/monetize - www. tuulie.com/say-it-sell-it Today, I’m going solo—and getting real. For years, I struggled with content. The confusion, the burnout, the constant question: “How do I actually turn this into profit?” Maybe you’ve felt that too. But here’s the thing… it wasn’t until I leaned into the challenges—publishing daily, embracing the mess, and testing like crazy—that everything changed. Creativity flowed, opportunitie...

Sep 11, 202521 min

How To Craft Content That Connects & Converts

Just a couple of spots left: www.bizbros.co/monetize Let’s be real—creating content is easy. Creating content that actually works? That’s the tricky part. Most people throw posts, videos, and podcasts out into the world hoping something sticks… and then wonder why the results aren’t there. Today we break it down. We go over why many content creators struggle. Then, he shows how to build a clear and doable strategy that gains real traction. Oh, and there’s a free challenge waiting for you that mi...

Sep 09, 202532 min

Why Do 99% of Business Content Creators Quit? And How You can become part of the 1%

Join the FREE one on one Clarity Challenge - Only 5 spots left - www.bizbros.co/monetize What separates the top 1% of content creators from everyone else? It's not fancy gear or a perfect plan—it’s mindset, momentum, and mastering the right habits. Today, we look back at a Hall of Fame episode. We’ll explore how to rise above the noise. This advice is for those wanting to WIN consistently! Here is what you'll find! Why starting with this device everyone has at home might be your biggest creative...

Sep 04, 202516 min

How to Turn Excuses Into Progress

🎯 Spots are limited—secure yours now at www.bizbros.co/monetize What’s really holding you back? Is it lack of time, resources, or clarity? Or are the excuses just keeping you stuck? Today, we’ll show you how to flip your excuses into strong motivators that drive you toward your goals. Whether you’re facing content creation challenges, fitness milestones, or business growth, you’ll learn to turn setbacks into stepping stones. Here’s what you’ll learn in today’s episode: How to change negative ex...

Sep 02, 202526 min

How To Lose Respect Online

We’re frustrated—and for good reason! Some internet "marketers" are outright stealing IP and reselling it. Today, I have a surprise "guest," and we’re diving into a hot topic that's stirring the digital marketing community. We start by discussing Alex Hormozi's latest book launch. It broke records and sparked intense debate. But we’re not just rehashing the news. We use this event to explore a key question: How can content creators and business owners maintain their integrity online? #GoldenBoul...

Aug 28, 202536 minEp. 1

Crafting a Winning Giveaway: The Secret to Attracting Customers Without Ads

Go to businesscreator.club to get your free 30 days and Free Money Model Book. Are you ready to grow your business without spending a dime on advertising? In this episode, I'm sharing a powerful strategy that generated 300 appointments, collected 2000 emails, and brought in $1500 upfront for a local wellness center - all with just three emails! This giveaway marketing approach was a game-changer for us when we first started offering our services, especially brick-and-mortar establishments. I'll ...

Aug 26, 202526 min

Why 40% of Business Content Actually Hurts Your Sales (And How to Fix It) with Amanda Holmes

What happens when timeless business strategies meet today’s digital chaos? Amanda Holmes, CEO of Chet Holmes International and daughter of legendary sales strategist Chet Holmes, joins us for a powerful, behind-the-scenes conversation. She unveils the revised edition of The Ultimate Sales Machine—a book that’s helped over 200,000 businesses scale smarter and faster. In this episode, Amanda shares: - How marketing evolved from billboards to viral reels - The secret to crafting content that actual...

Aug 21, 202550 min

Reacting to 3 Million Sold in 1 Day! Money Models Breakdown: Alex Hormozi Lights It Up (FREE BOOK!)

Go to BusinessCreator.club to get your Free Book! Use the code "MoneyModels" to claim your free book I mean… that was savage! Alex Hormozi's new book "Money Models" has taken the internet by storm, selling an incredible 3 million copies in less than 24 hours! Today I'm sharing my raw thoughts on this game-changing launch and what it means for entrepreneurs like us. As someone who's followed Alex's work since 2015, I've personally experienced the power of his strategies. I'll break down why I bel...

Aug 19, 202523 min
For the best experience, listen in Metacast app for iOS or Android