Self-Publishing Books to Get Consulting Clients with Tom Asacker: Podcast #73
Episode description
In the consulting and coaching business, unless you're going to scale it by hiring hundreds of employees, there isn't this fear that the marketplace grabs this idea that you have and you start printing cash. That's what happened with the two businesses Tom Asacker was in. Tom is an educator, business advisor, and internationally published author. He says people started to lose their vision of why they were in business in the first place. Their focus was all on the numbers and metrics that they forget to continue honing their own craft and looking at ways that they can innovate and deliver more value to their clients. Tom wrote a book that he self-published about a business guy who's lost his way, his work, and his passion. Serendipitously, he meets this little girl and, through her eyes, rediscovers his creativity and passion. He shares how self-publishing led to his success in the consulting business. He also paints the picture of how he got his first few clients as he shares his experiences and great ideas.
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