Struggling to scale your service business? This episode unlocks the secrets to transforming your services into profitable packages that deliver consistent value. Eisha Armstrong, co-founder and executive chairman of Vecteris, dives deep into how to productize your services for growth. Learn how embracing a product mindset and specializing in a niche can boost your profits and turn your service business into a success story. Subscribe to our podcast today! In this episode with Eisha, you’ll learn...
Apr 29, 2024•46 min
In consulting, there is bound to be times when you’re confronted with the difficult decision between telling the client hard truths or avoiding ruffling feathers. Today’s guest believes that there is power in radical honesty and that it can be the key differentiator that brings success to your consulting business. In this episode with Jeremiah, you’ll learn how to: Transform decision-making with data-driven insights for your business. Simplify complex issues with effective problem-solving techni...
Apr 15, 2024•51 min
Struggling to scale your consulting business without sacrificing your core values? This episode is for you! Join Michael as he interviews Cathy Gillespie, a consultant who helps companies design and develop effective learning experiences. Cathy shares her secrets for growing a thriving consulting business that prioritizes both profit and purpose. In this episode with Cathy, you’ll learn how to: Grow your firm while maintaining your small, agile, and resourceful essence. Utilize mentors to elevat...
Apr 01, 2024•42 min
How do you go from zero to a million-dollar consulting business? This episode has the answers for you. Michael Zipursky sits down with Nancy MacKay, the founder and CEO of MacKay CEO Forums, to unpack her journey from an independent consultant to a CEO of her own company. Filled with inspiring anecdotes about rising to the top as well as lessons learned along the way, Nancy reminds us of what leadership really looks like and how they can harness their roles to drive growth and make significant c...
Mar 18, 2024•47 min
Building a consulting firm can be difficult. There are certain pitfalls to avoid when scaling or building your firm. In this episode, Francisco Gomez, the founder of Factum Global, gives us an inside look into building a consulting firm in 2024. He talks about a range of topics, like commanding the attention of high-ticket clients, strategic partnerships, fine-tuning your messaging and offering, and harnessing the power of R&D. These are some of his secrets to helping you build your consulti...
Mar 04, 2024•44 min
Today, we're diving into a critical aspect of your business: pricing. Join us as Bill Wilson, a seasoned expert, reveals the keys to unlocking the secrets of a business with profitable pricing. In this episode, Bill will share invaluable insights, including common pitfalls to avoid during sales calls. With Bill's wealth of experience, you'll gain the knowledge needed to strengthen your pricing strategy and take your consulting business to new heights. Tune in now and let's grow together! In this...
Feb 19, 2024•41 min
In our industry, you can’t just market to sell. When the value add is high, you need to actually build trusting relationships with your clients. This episode’s guest is proof of this. Natalie Kaminski, the Co-founder and CEO of JetRockets, has not only started her company but also grew it over time. Now, she has a team of 63. She sits down with Michael Zipursky to talk about the importance of trust, especially when creating an effective marketing campaign. From generating qualified leads to maki...
Feb 05, 2024•48 min
You may find consulting success just by employing general marketing strategies and casting a wide net on your target audience. But if you want to build a high-growth consulting firm, you must make your tactics more laser-focused and well-targeted. Michael Zipursky sits down with Elizabeth Harr , Managing Partner at Hinge Marketing . Together, they discuss the importance of being a visible expert, building around your brand, and empowering your digital footprint to become a highly trusted firm. E...
Jan 22, 2024•40 min•Ep. 318
Red Clover Advisors is a data privacy consulting firm that helps companies comply with the alphabet soup of privacy loss. Today, joining Michael Zipursky is its Founder and CEO, Jodi Daniels, to share her insights about the power of educational marketing for consultants. She takes us into what’s working in today’s company regarding marketing perspective and what she learned from her approach to selling that’s not sexy. Let’s dive into Jodi’s story and insights together. Tune in to this episode a...
Jan 01, 2024•43 min•Ep. 317
Embrace the essence of boldness. In this episode, we have Melissa Vela-Williamson to discuss the art of being BOLD. Get ready to unlock the secrets to standing out in your industry and fueling business growth. In this episode with Melissa, you’ll learn how to: Elevate your brand to stand out in your industry. Capitalize on your name recognition and relationships to fuel business growth. Expand your client base by leveraging events and conferences. Attract new clients through featured content in ...
Dec 25, 2023•40 min•Ep. 316
Build not just a brand, but a magnetic force that attracts opportunities. Today, Joe Mechlinski, the founder of Gift of Work, shows us the way to speaking, recurring revenue, and personal brand converge to reshape the future of consulting. Hear about his early struggles and how he found a unique approach to consulting that changed his career. In this episode with Joe, you’ll learn how to: ● Learn strategies for helping leaders excel in times of rapid and exponential change. ● Discover how writin...
Dec 18, 2023•48 min•Ep. 315
In this bonus podcast, Michael Zipursky speaks with Lizz Harr of Hinge Marketing on how independent consultants and small firms can become visible experts: ✔️ The one thing successful consulting business owners all wish they could have done earlier ✔️ How we built Consulting Success® by starting with a simple blog ✔️ The best type of content that gets the most traffic leads, and clients ✔️ The link between your content and ability to command premium fees ✔️ How to leverage the insights of other ...
Dec 11, 2023•1 hr 11 min
AI has become a trend that many businesses delve into. And to keep your business on top, you've got to learn how to leverage it to set yourself to success. In this episode, Christopher Penn , the co-founder of TrustInsights , talks about how to create an AI team and grow the business with it. Chris reveals that his business's revenue goes up while the headcount remains because as the AI space matured, they could do so much more. So, don't let your consulting business fall right behind others, an...
Dec 04, 2023•43 min
Dean West's journey teaches us that even at 50, making strategic changes and staying committed to restructuring can turn challenges into opportunities. In this episode, we hear Dean’s story and secrets behind leveraging associations and specialty groups to securing high-value clients. Associations, often underrated, can be compared to valuable goldmines for fostering relationships. Dean discusses all about them, dispelling common misconceptions about associations and shedding light on the myriad...
Nov 20, 2023•48 min
Productization is a hot topic. Many consultants wish to productize their consulting business. But the question remains, how do you know when you are ready to take this next step? In this short yet very insightful episode, Michael Zipursky dives deep into the ways to identify when to productize and when not to. Remember, it’s a slippery slope to undertake productizing your business. You need to be equipped with the right data to know if you are making the right decision. Find out today whether yo...
Nov 13, 2023•8 min
Putting the right people in the right seats is crucial to any business, but for a consulting practice, it is a matter of life or death. Michael Zipursky talks about strategic hiring in this episode with Adam Oliver , Founder and CEO of Crafted , a product development consultancy employing over 26 people. Michael and Adam discuss the challenges of balancing between having a robust sales pipeline and a hiring pipeline and why the two are essential for your growth. Among other things, you’ll learn ...
Nov 06, 2023•45 min
In this special bonus episode from YouTube, Michael Zipursky talks about how consultants can use value-based pricing to maximize revenue. He discusses the two different forms of value, how to work around the perception of value, and the benefits of knowing the right questions to ask clients. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode: Join an Elite Group of Consulting Founders in Montreal for Serious Growth Imagine being...
Oct 30, 2023•16 min
Are you looking to scale your consulting business? This episode will deliver that to you! Today, Kenny Goldman , the co-founder and CEO of Kicksaw , discusses how consulting businesses can elevate their practice through the Fractional Services Model. Kenny also brings insights on strategically determining optimal time and innovative technology and systems. He delves into building and sustaining meaningful partnerships with large enterprises. From implementing strategies to reduce customer churn ...
Oct 23, 2023•39 min•Ep. 311
Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode: Get Expert Insights into Your Consulting Business: Claim Your FREE Growth Session Now! Want to get personalized feedback and actionable insights on your consulting business from seasoned experts who've been in your shoes? The Consulting Success Clarity Coaching Program offers just that, and you can experience a taste of it with a FREE, no-obligation Growth Session. On this call...
Oct 16, 2023•12 min
What makes you stand out from any other consulting businesses? How can you increase the value of your business? In this episode, Tony Velasquez , the CEO of Angelus Advisors , brings his wisdom on what makes a true consulting business and how consultants can build one instead of simply creating a job for themselves. He delves into increasing your offering’s value, making your clients feel special and heard, winning new clients, and crafting impactful messages to attract ideal customers. Tony als...
Oct 09, 2023•48 min
Michael Zipursky warns about the consequences of choosing money over love. He explains why it is wrong to justify pouring all your time and effort into your business just for the sake of your family. Love the show? Subscribe, rate, review, and share! https://www.consultingsuccess.com/podcast Mentioned in this episode: Join an Elite Group of Consulting Founders in Montreal for Serious Growth Imagine being in a room where every other 6 or 7-figure consulting founder is as serious about growth as y...
Oct 02, 2023•8 min
Nobody wants to be just another consulting firm. So, how will you stand out among others? Today, Sarah Heal , the Director and Co-Founder of Information Leadership , brings you the power of specializing your consulting firm to be on top of the industry. Sarah delves into improving messaging, delegating effectively, valuing employees, niching down, leveraging your words and social proof, and avoiding falling into a common trap. This episode is stuffed with insights and will help you climb into th...
Sep 25, 2023•50 min
How do you maximize your consulting firm’s profitability? In this episode of Consulting Success Podcast, Michael Zipursky is joined by Marcel Petitpas who is the Cofounder and CEO of Parakeeto , a company dedicated to enhancing the profitability of agencies and consultancies. His expertise has garnered attention from numerous platforms, including Ad World, DigitalMarketer, and Credo among many others. In this episode, you’ll learn how to: Utilize cold emails to expand your network while strength...
Sep 18, 2023•48 min•Ep. 308
“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” - Simon Sinek. Investing in your team and providing them with a great experience will drive them to perform better. In this episode, Kalyn Ponti , the CEO of Humankind , sprinkles her expertise on how consulting firm owners improve the employee experience for them to thrive in your firm. When leaders develop and nourish a positive company culture, it ripples into your firm a...
Sep 11, 2023•47 min•Ep. 307
Elevate your consulting business through the lens of neuroscience: discover hidden opportunities, amplify growth, and lead with sharper insights for success. In this episode, we dive deep into business transformation and personal growth. Our guest is none other than Bill Troy , founder of Polaris , a pioneering company that leverages neuroscience to unlock human potential and elevate consulting businesses. He reveals how his business paradigm shifted from control-centered to growth-focused, whic...
Sep 04, 2023•46 min•Ep. 306
Growing your business may not be easy but you can look at the successful people around you and learn from them. One of those that you’ll find invaluable is this episode’s guest, Jason Shafton , the Founder of Winston Francois . Drawing not only from his experience and expertise but also insights learned from the amazing people around him, Jason shares the simple method for growth in your consulting business. He dives deep into the value of getting referrals and how to get them without directly a...
Aug 28, 2023•44 min•Ep. 305
“Life doesn’t get easier or more forgiving. We get stronger and more resilient.” - Steve Maraboli, from Life, Truth, and Being Free. Today, Ryan Kutscher , the founder of Circus Maximus , shares his journey to inspire others to become resilient consulting business leaders. He shares the steps to help you navigate the highs and lows of being an entrepreneur and consultant. As Ryan dives deeper into the conversation, he also emphasizes the importance of the restaurant business model in his practic...
Aug 21, 2023•36 min•Ep. 304
Research is vital in many businesses because the gathered data will allow business owners to decide accordingly. That is one of the secrets today’s guest reveals. Cali Williams Yost , the CEO of Flex+Strategy Group , shares her expertise in building a remote consulting business. She provides tips on developing the skills of your managers to grow your business. Cali also reveals her secret in managing her work-life fit to grow your firm. Get a glimpse of how Cali grows her business and learn from...
Aug 14, 2023•47 min•Ep. 303
Many consultants struggle to grow their businesses because they’re busy working in their business rather than on their business. Because if you are looking to scale your firm, owners should understand the crucial role of margin. Today, Matt Hayter , the CEO and founder of Project Works , emphasizes how utilization and margin ensure sustainability and growth for your consulting business. He also delves into several topics and shares some tips to help your consulting business grow. Listen to this ...
Aug 07, 2023•42 min•Ep. 302
Nothing beats the power of preparation when it comes to overcoming the impacts of the unknown challenges of the future. Today’s guest learned this lesson the hard way. Not expecting the recession to happen, Gini Dietrich , the creator of the PESO Model, had to face a number of hurdles that crushed her business. Today, she shares the mistakes you need to avoid and the lessons she learned along the way. Gini offers her insights to prepare your consulting business for what’s coming. She also explai...
Jul 31, 2023•49 min•Ep. 301
