Reaching your audience is pretty impossible if you are bombarding them with bland sales messages. Michael Zipursky calls every entrepreneur to provide solutions to their target market instead of simply trying to close a sales deal, allowing them to gain that sought-after trust. If you can make yourself available to help at all times rather than being a salesperson, people gravitate towards you in a much rewarding manner. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Co...
Jan 07, 2021•9 min
As people become more successful in their consulting business, marketing often becomes the first casualty. This mindset would have it that since you’re in a great place now where you’re getting clients and you’re busy delivering, why bother spending your time on marketing efforts? Understandably, marketing isn’t the most enjoyable of processes, but the more successful consultants recognize at some point that it is essential. Michael Zipursky takes a few minutes in this bonus episode to explain w...
Dec 31, 2020•11 min
This year has certainly been one of the most challenging ones in living memory. Michael Zipursky sends a personal message to all consultants and does a 2020 review with eyes of gratitude and positivity. He underlines the resiliency developed by businesses in the time of pandemic and how they found growth despite the losses. Michael also shares how his own team grew, from the new additions to his group to the record number of people who joined the Momentum Program and Clarity Coaching Program. Lo...
Dec 28, 2020•14 min
Do you want to know how you can grow your business without feeling overwhelmed? The answer is so much closer than you think. Michael Zipursky explains why you must build a team. In this bonus episode, he talks about the tendency of many business leaders to do everything themselves. He emphasizes the need to create a system and bring on team members so you can do things at your highest and best use. Create more value and a bigger impact on your business. Join Michael in today’s show. Love the sho...
Dec 24, 2020•12 min
Many people in the corporate world who are getting plump salaries and great benefits are comfortable enough to stay the course until they hang up their hats. But some who have put in the hours and paid their dues yearn for something more. Dan Pontefract was one of those, and for him, that something more was starting his own consulting business. Dan is a leadership strategist, keynote speaker, and best-selling author. Previously the Chief Envisioner and Chief Learning Officer at TELUS — a Canadia...
Dec 21, 2020•39 min•Ep. 168
Determining your base rate usually involves considering the rates of your competitors and discovering potential costs for each client. But if you want to achieve better results, you must be aware of other important factors to include in your value-based pricing calculations. Michael Zipursky explains the two forms of value and how they can be used together: the tangible (sales and revenue) and the intangible (lowering risks and pinpointing the cost of inaction). Michael also stresses the importa...
Dec 17, 2020•15 min
It is a given that entrepreneurs already have their goals and motivation set even before jumping into the business stage. And for those who do not know how to apply these into their day-to-day life to actually get results, Jeff Standridge believes what they need is just one good consulting offer. Michael Zipursky sits down with the Managing Director of Innovation Junkie, talking about how their team helps businesses of all sizes create concrete plans that work and pinpoint areas that need improv...
Dec 14, 2020•36 min•Ep. 167
With so many things to monitor and take care of in a consulting business, most people who work in this industry do not know where and how to start. Michael Zipursky shares the most effective business development activities every consultant must try to improve their processes. By having a well-designed strategy centered on outreach, consistent follow-up, and content creation, every consultant can pave a straight path to success and start better relationships with their clients. Love the show? Sub...
Dec 10, 2020•9 min
Good business communication skills are essential for any leader in any organization. For the past 15 years, this has been the specialty of Deborah Riegel , a keynote speaker, author and leadership consultant who has worked with such organizations as Amazon, Kraft and the US Army. Aside from being a top-rated consultant, Deb also teaches leadership communication as an Instructor at the Wharton Business School. Joining Michael Zipursky for a chat, Deb shares how she manages to do consulting, writi...
Dec 07, 2020•33 min•Ep. 166
Nothing is fully perfect, but there is always the best. For consultants, what is the best consulting business model out there? Michael Zipursky introduces you to the Hybrid Model while breaking down the three types of consulting business models. Although everyone’s situation is different, the Hybrid Model is an optimal business model that speaks for many people. Tune in to find out why. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: c...
Dec 03, 2020•12 min
Even the best leaders need guidance in times of crisis or if they want to prevent one whenever the stakes are high. They need someone who is brutally honest whenever they’re about to do something stupid and lead them to make better, level-headed decisions. For a lot of leaders, that accountability partner is Constance Dierickx , the President of CD Consulting Group . Starting out in corporate America as a college dropout stockbroker, Constance observed firsthand how people would make irrational ...
Nov 30, 2020•37 min•Ep. 165
Why are some people able to continue moving forward while others are stuck frozen on their feet? The answer to this is what separates those who succeed from those who don’t. The good news is anyone can do it. In this episode, Michael Zipursky reveals the key to success, particularly in consulting. Focus on this brief yet meaningful episode and you’ll surely catch it. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Consulting Success Community today: consultingsuccess.com...
Nov 26, 2020•7 min
For consulting to be rewarding, it must always focus on what really needs to be done, even if it means facing your problems, going through various obstacles, or getting out of your comfort zone. Michael Zipursky sits down with the principal of The Glenbrook Group , Gisele Garcia Shelley , to discuss consultation from the eyes of someone with a history major, as well as how to deal with imposter syndrome and how to reach your potential in consulting. Gisele also shares useful tips on how to make ...
Nov 23, 2020•33 min•Ep. 164
How does a potential client know that you are great at what you do? You can tell them yourself or you can demonstrate through content, but none of those ways can beat the sheer power of a testimonial from somebody who has experienced the same problem as they did and found the solution in what you’re offering. As a consultant, getting testimonials and case studies and essentially documenting your work with clients, is really powerful because it allows you sell without selling. How do you go about...
Nov 19, 2020•11 min
Company culture is at its most pronounced state in the cofounding pair. With nothing to serve as a buffer between the two different personalities, it is a culture that either works or doesn’t. Happily enough, it works out pretty well for Erin Mies and Kristen Ireland , HR consultants at People Spark Consulting . In fact, one could say it is as close to an ideal company culture, if there is such a thing. Ever since the company started in 2018, it has seen nothing but leaps and bounds of growth. A...
Nov 16, 2020•40 min•Ep. 163
As far as personalized marketing goes, a lot of people are already sending LinkedIn messages, emails and the like. Video messages are not as commonly used, though their potential in improving marketing results is undeniable. If you can get to doing this this early, it might just give you a first mover advantage over your competitors. Listen in as Michael Zipursky shares some tips on how you can use these video messages to bring in more and better clients to your business. Love the show? Subscrib...
Nov 12, 2020•9 min
When Jason Fearnow first entered the consulting business, taxes ate much of what could have been good money from his hard work. How did this mining consultant turn that situation around and eventually quadruple the revenues of his consulting firm, Prime Contract Solutions ? In this episode, Jason speaks to Michael Zipursky about the biggest financial mistake he committed in his business and how he solved it. He also talks about his key takeaways from the Clarity Coaching Program , which eventual...
Nov 09, 2020•32 min•Ep. 162
As much as 95% of consulting sales come from follow-ups, but too many people don’t do it. If you’re like most consultants, you’re just as averse to doing “salesy” follow-ups. However, if you don’t keep in touch with your prospects and provide value to them, you may no longer be the first person on their mind should they need services like yours. It does pay to put yourself out in front once in a while, but how do you do it without being too pushy? There is a way around this. Michael Zipursky tak...
Nov 05, 2020•12 min
Rainmaking is an art. It is the art of getting business, getting the better business, and then eventually all of the business from your clients. It is the art of initiating and building the right relationships with the right people. It takes a lot of skill, creativity and persistence. A thought leader in the areas of rainmaking, recruiting and leadership, Scott Love joins Michael Zipurski to share some of his wisdom and experience in bringing in consistent clients for the consulting business. Sc...
Nov 02, 2020•37 min•Ep. 161
Working with a compliance consultant can save employers a lot of dollars in exposure. For over 15 years, Sarah Borders has been helping clients in this while working for other companies. In 2019, she burnt the bridges to corporate and built her own consulting business, Benefits Compliance Solutions , growing it to such a point that her husband was able to quit his own job to join her in business. She shares how this phenomenal growth came about in this conversation with Michael Zipursky. She als...
Oct 26, 2020•31 min•Ep. 160
Many people think vulnerability is a sign of weakness, and in the business space, you should always steer clear of it and project a professional image. The truth is, that is not what people want. People are drawn to you and your experiences. In today’s podcast, Michael Zipursky talks about the power of vulnerability and showing who we really are. Start leaning into your story and sharing more about yourself, not just your accomplishments but also the challenges you face, and watch how people sta...
Oct 22, 2020•8 min
Even if you have the best product available, it doesn’t mean anything if you don’t have an equivalent marketing strategy in place. The CEO of GrowthHit , Jim Huffman, takes this time to share his expertise and experience when it comes to growth marketing. Learn how you can look at marketing from the mindset perspective and be able to take into account everyone’s ideas to formulate your strategies. Understand the importance of being honest with your goals in dictating the strategies that you’ll b...
Oct 19, 2020•40 min•Ep. 159
Value is at the heart of everything that you do as a consultant. The more value that a buyer sees that you are able to provide to them, the more value that they perceive, and two things happen. Number one, they're more likely to invest at a higher level with you, and two, you become more valuable in their eyes. Increase your consulting sales as Michael Zipursky shares two big factors that will help you to communicate and establish greater value in the eyes of your ideal client for them to percei...
Oct 15, 2020•9 min
Being in the consulting business is not something to be taken lightly, especially if you’re just starting and wearing all hats in your business. You can easily get bogged down in the daily grind and the incessant call of duty from the back end can negatively affect your personal performance and business growth. Early on in her consulting career, Patty Carl , a former chief HR officer for Silicon Valley startups and Fortune 100 companies, figured out that she has to free herself from the minutiae...
Oct 12, 2020•36 min•Ep. 158
In today’s economic landscape, people are getting bombarded with marketing messages, sales messages, and promotional messages, which, if you admit it, you probably don’t enjoy. On today’s show, Michael Zipursky shares one of the biggest mistakes that people are making in their marketing right now – automation – and how you can actually cut through all the clutter and the noise to have your message stand up, but more importantly, how to create real relationships with your ideal clients. Love the ...
Oct 08, 2020•10 min
Leaving your corporate job to start your own business can be quite risky. Yet, Dan Cuprill did it and succeeded at that! From being in corporate America to running his own financial and personal finance firm, Dan has the experience and insights that will guide you to grow your businesses, even after you traded your 9 to 5 job for it. In this episode, he sits down with host, Michael Zipursky, to talk about his journey, the lessons he learned along the way, and the million-dollar financial strateg...
Oct 05, 2020•46 min•Ep. 157
Many people these days are focused on tactics rather than strategy. They are chasing tactics but are not even clear on their strategy. Going after the shiny object can be very exciting, but will it help you to make some significant leap in your business to accomplish a lot more? In this segment, Michael Zipursky discusses the difference between tactics and strategy. Don’t go down the wrong path. Get clear on what your strategy is before starting to find the right tactics to grow your business or...
Oct 01, 2020•8 min
A lot of people think they need to be perfect before they put themselves out there. Marcia Reynolds realized mastering and trusting your emotions to allow yourself to just go and do something can be very powerful if you let it. Drawing on her corporate experience teaching communication skills and working with leaders, she built her coaching school and created a safe space for people to talk things through where they can show up as themselves. On today’s show, Marcia joins Michael Zipursky to tal...
Sep 29, 2020•31 min•Ep. 156
A lot of times, the best marketing isn’t what you say about yourself but what others say about you. Being on top of your relationship management skills is a definite must in order to keep your network solid. Frank Forte , the President of Forte Leadership Technology , joins Michael Zipursky to explain how relationships work in building your business. Frank shares how adding value and building your network and relationships at the right time can be the best marketing you can ever wish for. He als...
Sep 21, 2020•34 min•Ep. 155
Business growth is a common goal for the majority of business owners. Cameron Herold, the Founder of COO Alliance , joins Michael Zipursky on today’s episode to share business growth strategies that he has been personally using. Sharing the story of how he built up 1-800-GOT-JUNK? and ultimately moved on to start on his own, Cameron highlights some of these important strategies such as culture, sticking to your core values, increasing your prices to a premium, and outsourcing anything else other...
Sep 14, 2020•38 min•Ep. 154
