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Conquer Local Podcast

Conquer Localredcircle.com

Welcome to the Conquer Local podcast, hosted by Vendasta Co-Founder, Jeff Tomlin. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.

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Episodes

520: Body Language on Zoom | Mark Bowden

Get excited, Conquerors - Mark Bowden is a world-renowned body language expert, keynote speaker, and bestselling author. He has been Voted Global Gurus' #1 Body Language Professional in the world. Mark is dropping the knowledge bombs on us; a few highlights from the episode are planting pieces of your DNA in working through zoom, setting a virtual work environment, and what it means to separate "work-self" and "home-self". In addition, Mark's unique GesturePlane system of nonverbal communication...

May 18, 202226 min

519: How to Provide Digital Accessibility | Alisa Smith

We welcome Alisa Smith, Accessibility Evangelist at AudioEye, to the podcast this week. She is a passionate accessibility advocate with a 20-year technology career working in design, development, and quality assurance in the digital marketplace, automotive, and financial services industries. We cover three quick wins you should start doing to bring accessibility to your's and your client's websites: Label your buttons Organizing your content by having clear and distinct headings include text des...

May 11, 202219 min

518: Digital Accessibility | Ty D'Amore

Ty D'Amore , VP of Strategic Partnerships at AudioEye Inc. , joins the podcast this week, talking about digital accessibility. 20% of your addressable market will have a disability that alters their digital experience. It’s not just necessity platforms that need to adjust- this is a statistic for customers of any industry you happen to be operating in. Being proactive with digital accessibility can reduce liability and unfortunate conversations with clients and allow you to prepare for the matur...

May 04, 202227 min

517: Everyone has a Seat at the Table of Culture | Paul Epstein - Part 2

Get ready for the second part of the 2-part series with Paul Epstein . The main takeaway for this episode is the Head, Heart, and Hands equation. As you go through your day, pay attention to those decisions that either your head or heart aren’t on board with. Then dive deeper into why one or the other isn’t fully committed to the decision to either stop the action or move forward and let your hands get into action. At one point, there was passion, drive, and genuine enthusiasm for any idea. So, ...

Apr 27, 202223 min

516: Everyone has a Seat at the Table of Culture | Paul Epstein - Part 1

Get ready, Conquerors, joining us for part 1 of a 2-part series - Paul Epstein . He is an expert in leadership and organizational culture with nearly fifteen years of experience as a professional sports executive for multiple NFL and NBA teams. As Founder of Purpose Labs , Paul is on a mission to impact millions of lives by sharing his message of Playing Offense as an author, keynote speaker, business coach, and leadership trainer. Paul and George discuss what it means to have a Bias for Action ...

Apr 20, 202222 min

515: 10 Best Business to Business Prospecting Methods | Master Sales Series

George Leith is a lone wolf this week, ready to share his industry secrets for the 10 best business-to-business prospecting methods. We know how draining prospecting can be, ensuring that new opportunities are constantly added to your funnel. You need to be a hunter, partner with other organizations, and deliver a message that's short and to the point. It's easy to get lost in these numerous communication channels, and operating uniquely in each can be tedious. You have probably heard of the ite...

Apr 13, 202223 min

514: Current State of Vendor and Media Company Relations | Martin Kristiseter

Martin Kristiseter joins George Leith this week to discuss the current relationship between vendors and media companies, automation, and the adoption of streaming. Martin is the Managing Director at Compulse , a marketing technology and managed services company that makes omnichannel advertising more efficient and profitable for local agencies and media companies. Prior to joining Compulse, Martin led innovative digital media initiatives at a number of companies, including Marketron , where he d...

Apr 06, 202227 min

513: Advertising vs. Marketing; Video is Your Best Friend | Gordon Borrell

Gordon Borrell is the Founder of Borrell Associates Inc. and is considered the local media industry’s leading analyst. He is ranked in the top 2% among Gerson Lehrman Group ’s 150,000 consultants worldwide and is quoted frequently in advertising and media trade publications, as well as The Wall Street Journal , The New York Times , Ad Age , Forbes , and other publications. In this episode, Gordon discusses advertising's evolution into marketing. Marketers young and old need to realize the unique...

Mar 30, 202243 min

512: The Future of Customer Experience | Steven Van Belleghem

Even local competition has become international in 2022. Consumers are smart, informed, and intrinsically motivated to find the best offering for their wants and needs. So, how do we compete? How do we stand apart from the other businesses in our corner? This is what we're conquering today. Steven Van Belleghem is a global thought leader in the field of Customer Experience. His passion is spreading ideas about the future of customer experience. He is the author of multiple international bestsell...

Mar 23, 202226 min

511: 11 Mistakes Customer Success Professionals Should Avoid | Master Sales Series

Another master sales episode brought to you by your favorite sales leader, George Leith . Today he lays out the 11 (straying from the round numbers because it's that important) mistakes customer success professionals should avoid. George has dedicated a massive part of his career to serving customers. In that time, he's seen the good, bad, and ugly. Today he's going to go over what he thinks are some of the most common mistakes. Think of a common practice like using jargon. We maybe don't want t...

Mar 16, 202216 min

510: Why Salespeople Need To Behave More Like Doctors | Keenan

Keenan joins George Leith this week on the podcast. Through his business, A Sales Growth Company , he has helped companies increase sales by 300%, positioned companies to raise millions of dollars in funding, rebuilt sales cultures, implemented ABM strategies, built sales teams for multi-million dollar mergers, and stopped negative sales growth for all types of companies, from start-ups to Fortune 25. In this episode, he provides his unique perspective on CRMs, who own the success in a coach and...

Mar 09, 202228 min

509: Human Resources In A World With No Physical Boundaries | Lauren B. Jones

Leap Consulting Solutions , Founder, Lauren B. Jones joins the Conquer Local Podcast to discuss human resources' massive shift in our everchanging environment. This entails remote working environments, hiring across the globe for your organization, building trust in your organization, and being proactive in acknowledging when your employees are crushing it. Lots of great takeaways and an overall brilliant conversation with HR tech super nerd, Lauren B. Jones. Lauren B. Jones has been a leader, i...

Mar 02, 202226 min

508: Vendasta Acquires MatchCraft | Sandy Lohr, Brendan King

On January 11, 2022, Vendasta , our organization, announced the acquisition of MatchCraft from Advance Local. MatchCraft is a leading global software company specializing in search, display, and social media advertising solutions for digital marketing agencies and resellers who serve small- and medium-sized businesses (SMBs) at scale. Brendan King , Co-founder and Vendasta CEO says the following: “MatchCraft and Vendasta have been longtime friends, and we’re fortunate to have them join the Venda...

Feb 28, 202222 min

507: How To Think More Profitably As An Agency | Marcel Petitpas

Marcel Petitpas is the CEO & Co-Founder of Parakeeto , a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems. He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber , Slack , Keap , and more. As well as the head strategic coach at SaaS Academy by Dan Martell , the #1 coaching program for B2B SaaS businesses in the world. Today he's going to dissect agency ...

Feb 23, 202231 min

506: Price Negotiating; A masterclass for sellers | Chris Croft

Leading expert on time management and selling negotiations, Chris Croft from Chris Croft Training and Management joins us again this week to discuss price negotiations. He is one of the most viewed authors on udemy.com and on Linkedin Learning with 36 courses, 24,000 views a day, and 18 million students in total. His Negotiation Skills course on udemy is the most popular negotiating course in the world. Most negotiations are from the buyer's perspective. We're flipping the script today. SMBs and...

Feb 16, 202246 min

505: Time Management: Life Is Long, Here's How To Get Your Time Back | Chris Croft

Leading expert on time management and negotiations, Chris Croft from Chris Croft Training and Management joins us this week for part 1 of a 2-part series. He is one of the most viewed authors on udemy.com and on Linkedin Learning with 36 courses, 24,000 views a day, and 18 million students in total. His Negotiation Skills course on udemy is the most popular negotiating course in the world. This week he joins George Leith to discuss time management. Chris has this brilliant ability to make the im...

Feb 09, 202229 min

504: Zero-Waste Marketing and $100,000+ Websites | Andy Crestodina

Andy Crestodina started building websites in the early 2000's with a roommate and to this day has not pivoted. Through what he likes to call "zero-waste marketing" (and doing phenomenal work) he has turned this into Orbit Media Studios ; a 48 person, ~$7million project-based yearly revenue business. His LinkedIn newsletter " Digital Marketing Tips " has accumulated 120,000 subscribers in its first year and he has facilitated $600,000 worth of digital marketing services donated through Chicago Ca...

Feb 02, 202236 min

503: Anatomy Of An Entrepreneur | Master Sales Series

This week, renowned sales leader and your host, George Leith goes over the anatomy of an entrepreneur. Every entrepreneur is different. We all have certain skills and capabilities that we have specialized over the years that are unique to our craft and our own grind. George Leith goes over 8 underlying characteristics that he has seen successful entrepreneurs exhibit and relates them to his own experiences. As you listen to this episode, note the anatomy highlighted and cross-reference it with y...

Jan 26, 202210 min

502: The ABCDE Of Marketing Re-Invented, Part 2 | Rishad Tobaccowala

Back for part 2. Last week Rishad Tobaccowala gave us some insight on staying human in the age of data. This week, he's expanding that conversation by discussing what he calls the " ABCDE of Marketing Re-invented " (access link for Rishad's blog). Rishad's ABCDE framework for how marketing has changed and continues to change is used as a way for him to help guide people he advises. He believes that this is the future of marketing, below are descriptions for his framework as discussed in another ...

Jan 19, 202219 min

501: Staying Human In The Age Of Data, Part 1 | Rishad Tobaccowala

Rishad Tobaccowala is an author, speaker, and advisor with four decades of experience specializing in helping people, organizations and teams re-invent themselves to remain relevant in changing times. Rishad’s best-selling book “ Restoring the Soul of Business: Staying Human in the Age of Data” was published globally by HarperCollins in January 2020 and focuses on helping people think, feel, and see differently about how to grow their companies. In the first episode of a 2-part series, Rishad is...

Jan 12, 202230 min

500: Creating Confidence: Auditioning For The Role Of Yourself | Heather Monahan

Heather Monahan is a best-selling author, keynote speaker, TEDx speaker , and Board Member of Healthlynked Corporation . As a former C-suite executive in media, she was named one of the most Influential Women in Radio in 2017, and Thrive Global named her a Limit Breaking Female Founder in 2018. Heather’s podcast Creating Confidence is a Top 100 show in the Business category on Apple Podcast. Heather was named one of the Top 40 Female Keynote Speakers of 2020 and Top 50 Keynote Speakers in the Wo...

Jan 05, 202227 min

451: 2021 Year in Review | Brendan King

2021 was a historic year for Vendasta and the Conquer Local ecosystem. In this episode, Vendasta CEO and Co-Founder, Brendan King takes us through it all with a 2021 year in review. Brendan and George Leith discuss macroeconomics and how inflation is building, robotic process automation (RPA) and how we leveraged it to win in 2021, and the big topic of adapting to change. As always, we ask Brendan King what's in his incredibly accurate crystal ball. This year he's seeing images of robotic proces...

Dec 29, 202129 min

450: A Realistic Approach to Sustaining Your Unique Happiness | Gretchen Rubin

Gretchen Rubin is the author of several books, including the #1 New York Times and international bestseller, The Happiness Project . Her books have sold over 3.5 million copies and have been published in more than thirty languages. Her "Four Tendencies" personality framework on sustaining happiness divides people into Upholders, Questioners, Obligers, and Rebels. More than 500,000 people have taken the quiz to figure out which tendency they hold, and you can to here. Millions of people read her ...

Dec 22, 202133 min

449: A Mind For Sales | Mark Hunter

Do you have a mind for sales? Mark Hunter joins us to discuss this very topic. Mark was recognized as one of the top 50 most influential sales & marketing leaders in the world. He is the Author of 3 books, High-Profit Prospecting , High-Profit Selling , and his newest book, A Mind for Sales . He has an online program “ The Sales Hunter University ” which is ranked as one of the top 10 sales learning programs due to his unique style of coaching and engagement. He spoke on 5 continents and tra...

Dec 16, 202129 min

448: Rewiring Your Brain: How to navigate opportunity | Cathy Poturny

Long-time Vendasta Partner and Principal at Creative Canvas Media , Cathy Poturny joins George Leith this week to offer a reimagination and new approach to navigate opportunity. With great admiration, we don't think we've met anyone quite as tenacious, blunt, and having quite the "go for it" attitude that Cathy has. There's a famous saying, "it can always be worse". This allows you to find comfort in potential roadblocks. Our guest this week flips the script, transversely saying, "it can always ...

Dec 08, 202142 min

447: The Top 10 Skills You'll Need To Win At Work | Master Sales Series

Vendasta CCO and Conquer Local Podcast Host, George Leith is taking us to school this week with another Master Sales Series episode. Finding success in our careers is all about development. It's that self-awareness and knowing where you excel and where you need to invest more time. Those tasks you've been wanting to cross off, the conversations you've been wanting to have, why aren't they happening? We get so focused in execution mode, where we just "do", "do", "do". However, it's imperative we ...

Dec 01, 202118 min

446: The 5 Levels of Leadership and Universal "ASPIRE" Model To Coaching | John Hoskins

In this episode, you’re going to hear John Hoskins and George Leith discuss topics from John's book; Level 5 Coaching System: How Sales Leaders Are Developing Preeminent Sales Teams . John has experienced many levels of leadership. He started his career as an account executive with Xerox Learning Systems and moved to Director of US Sales and Marketing, joined Omega Performance as EVP Sales and Marketing, and then founded Advantage-Performance Group and The Real Learning Company which grew to ser...

Nov 24, 202125 min

445: How Defining Quality Sales Calls Has Increased Revenue 91% | David Pearson

David Pearson is the CEO and Partner of Level Five Selling , an organization that has mastered quality sales calls planning and execution skills that deliver top-line revenue growth for sales teams all over the globe. Prior to joining Level Five Selling, David was the Chief Operating Officer of Vistage Worldwide , the world’s largest CEO executive coaching and leadership development organization, with over 23,000 members. Looking back even further, he was Senior Vice President for TrueBlue , a $...

Nov 17, 202122 min

444: The Psychology Of Starting And Running An Agency | Robert Davis

This week we welcome Robert Davis , Vendasta Partner and CEO of KOR Unlimited . KOR stands for Knowledge, Opportunity, and Results. Robert has 25 years of sales and marketing experience within the financial services industry. As a financial advisor, he provided sophisticated financial solutions to 250+ high-net-worth individuals and families, as well as small-to-mid-sized businesses. The opportunity presented itself to start his own agency. He approached this new venture with the same results-or...

Nov 10, 202124 min

443: The Voice Of Generation Z | Dr. Morissa Schwartz

DrRissysWriting.com is ranked #1 in PR and top ten in Social Media and SEO for New York and New Jersey. Dr. Morissa Schwartz (aka Dr. Rissy) has been featured on Forbes and MTV. She speaks professionally about inspiring others through words and entrepreneurship, and through her publishing, was named the “Voice of Generation Z” by Community Magazine. Dr. Rissy talks with George Leith about 360-degree marketing; SEO, Social Media, Ads, PR, and how these 4 pillars need to work together in your mark...

Nov 03, 202122 min
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