What does the state of local businesses in Italy look like as we reach the pandemic's first anniversary? Conquer Local travels to Italy to speak with Roberto Giacchi , CEO at Italiaonline . Italiaonline is the largest and top digital group in Italy; they are an email provider, web advertising sales agency, and digital communication agency. They truly act full circle in the digital world, both in what they do and who they talk to. George and Roberto discuss what makes Italiaonline's business mode...
Mar 30, 2021•34 min•Ep. 412
The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners. Influencer of the year - Jay McBain, Principal Analyst - Channels, Partnerships & Ecosystems at Forrester, joins the Conquer Local Podcast this week. Jay brings the fire by bringing the knowledge around everything around Channel Software, Channel Partners, and Channel Tech...
Mar 24, 2021•29 min
The sales funnel: everything you need to know about top, middle, and bottom of funnel. Master Sales Series is back with another episode. This time we are exploring the various segments of the customer journey. We examine the top of funnel, middle of funnel, and bottom of funnel. The customer controls the journey as to where they are in the funnel. A staggering 83% of the customer's journey in 2020-2021 is now spent doing independent research, and 17% of the time is spent talking to a salesperson...
Mar 17, 2021•26 min
Out of chaos comes innovation. Ecommerce has grown leaps and bound in the last year due to the pandemic, but it's clear - it's here to stay. Conquer Local is in Amsterdam this week talking with Stephanie Kirk, Director of EU & US Operations at Spotzer. Stephanie doesn't disappoint; she brings invaluable information on ecommerce. She provides talks tracks, breaks down what ecommerce means, and offers advice to the business owner who may be reluctant to jump on board the ecommerce train. It is...
Mar 10, 2021•35 min
In the digital landscape, where businesses are heading in Singapore, digital marketing tools and techniques provide business owners the best chances for competition, survival, and even growth. Get ready; our first guest from Singapore joins us this week - Fabian Lim, Founder of Click Media. He shares his interesting career path and how it led him to where he is today. We get a glimpse into what the digital landscape looks like in Southeast Asia, how their market is evolving into the same as west...
Mar 03, 2021•23 min
Sales is among the most challenging of occupations, even during the best of times. Toss in a global pandemic, and now we have to switch gears to remote selling. Countless hours and resources are spent identifying potential customers, nurturing leads, and closing deals. Much of the working world in a time of pandemic is living through the awkwardness and frustration that can come with remote work in 2021. That is the exact reason we are bringing the next Master Sales Series of 10 Tips for Remote ...
Feb 24, 2021•16 min
Lead Generation to generating business leads the inbound way. Learn how lead generation fits into your inbound marketing strategy and easy ways that you can start generating leads for your company. We welcome the Conquer Local Podcast's first Producer, Brock Andony . Brock started as an intern and now is a Content Marketing Strategist at Vendasta . He brings to life what it means to write a "Big Rock" content piece and the power it holds to continue to bring value and leads for your organization...
Feb 17, 2021•27 min
Small and medium businesses can learn how to leverage the power of Amazon with our help. We are bringing Lisa McNab , CEO & Co-Founder at Canbaba Network —Canada's only wholesaling and dropshipping marketplace. One of the things the Conquer Local Podcast has made its mission here in the first six months of the year is to align around the user journey that we are seeing as common themes in our channel partner network worldwide. We all know is that e-commerce has now come to the forefront. We ...
Feb 10, 2021•34 min
To reduce churn is an ongoing struggle and will continue to be for however long your company exists. But that doesn’t mean that you should give up the fight. This week on the Conquer Local Podcast, we have Josh Glantz, former CEO of SinglePlatform which was acquired by Tripadvisor . In this episode, Josh gives us a little bit of everything, so get ready for it. We explore retention strategies, reduce churn, the Do it For Me model, inbound sales strategies, and Josh digs into what he looks for wh...
Feb 03, 2021•38 min
Prospecting is the first step in the sales process of identifying potential customers, aka prospects. The goal of prospecting is to develop a directory of likely customers and then systematically communicate with them in the hopes of converting them from potential customers to current customers. George Leith is back for another Master Sales Series for Prospecting 101. He uses his sales experience of 30+ years to share what works and what doesn't from tried and tested methods. George shares diffe...
Jan 27, 2021•27 min
All too often, marketers and salespeople think: “A customer is a customer. Any sale is a good sale." It’s time to break free from that mindset. In reality, there is a stark difference between an ideal customer and less-than-ideal customers. Master Sales Series is back to explore Finding your Ideal Customer. Our host, George Leith , walks through six steps in finding your ideal customer. Brainstorming Surveying existing clients Digging through Google Analytics Social listening Social media analyt...
Jan 20, 2021•14 min
The goal of a sales mentor is to create an environment where team members feel self-motivated to grow, excel, and take greater responsibility for what they do. An effective sales mentor is the key to long-term performance improvement and organizational success. It is the most important job a sales leader has. Our first guest of Season Four is none other than Stephen Defina ; Stephen is the VP of Revenue, GTM at Clearbanc. He joins us this week to discuss what it means to be a sales mentor, how t...
Jan 13, 2021•41 min
Welcome to Season 4 of the Conquer Local Podcast. Our host, George Leith , wants to share a special message to all of our listeners. Happy New Year, Conquerors! Join the conversation in the Conquer Local Community and keep the learning going in the Conquer Local Academy.
Jan 06, 2021•5 min
Farewell, goodbye, adios, cheerio, see ya later, don't let the door hit you on the way out 2020. As we say so long to 2020, we bring back Brendan King , co-founder and CEO of Vendasta , to wrap up this insane year. We review what a forcing function COVID-19 has been for small and medium businesses to adopt e-commerce. In the last episode of 2020 and season 3, we look at the necessity for remote work, accelerated online e-learning, and what predictions Brendan has for 2021. Intense, boisterous, i...
Dec 30, 2020•24 min•Season 3Ep. 367
It's that time of year when we reflect on our successes and our misses. It's time to move forward into the New Year with your Big Hairy Audacious Goals. Now that 2020 is coming to a close, our host, George Leith , discusses how to create Big Hairy Audacious Goals. To put it simply, a Big Hairy Audacious Goal—a term coined by Jim Collins and Jerry Porras in their book, Built to Last: Successful Habits of Visionary Companies —is a long-term, 10 to 25-year goal. But it’s more than just a goal. We’r...
Dec 23, 2020•24 min•Season 3Ep. 365
As a business owner, you understand the value of each of your clients. However, not every arrangement turns out to be mutually beneficial, and at some point, you may find it necessary to say no to a client who isn't your Ideal Customer. Janice Christopher, Founder of the Janice Christopher Agency and Executive Coach—also known as The Queen Bee of Marketing—is this week's guest. Janice brings her fiery personality to share with our listeners that it's ok, smart, and necessary to say no to potenti...
Dec 16, 2020•41 min•Season 3Ep. 365
Digital Ad Spend is a vital piece of the new marketing stack for local businesses—and therefore, a must-have service to offer as a marketing agency. Zach Johnson , Founder of FunnelDash , co-host of the Rich Ad Poor Ad Podcast , and author of the book Rich Ad Poor Ad, joins George Leith this week. Zach is here to talk about Digital Ad Spend. Zach sheds light on how to best prepare clients for the outcomes based on their budget. He wants to share the message of understanding the core messaging be...
Dec 09, 2020•28 min•Season 3Ep. 364
There is no possible way to scale, manage, and optimize every channel to ensure a company’s story is being told without a dedicated content marketing team. What does a content marketing team look like? Dan McLean, Director of Content Marketing at Vendasta , knows a thing or two when building one. Dan has not only developed a content marketing team in one organization but four organizations. He often sees stories getting lost when creating content because there has been a focus on content specifi...
Dec 02, 2020•29 min•Season 3Ep. 363
A stellar LinkedIn Profile contains five key areas: Profile picture, job title, about description, experiences, and endorsements. From picture quality to endorsements representing you, your professional brand is the key to all new opportunities to build your brand and set yourself up for success. Morgan Hammer, Relationship Manager, Mid Market - Sales Solutions at LinkedIn , joins us from Chicago's windy city to talk about how to rock your LinkedIn Profile. Morgan shares how to create a LinkedIn...
Nov 25, 2020•27 min•Season 3Ep. 362
A macro conversion funnel is the most important part of any sale procedure on any website. In fact, the macro funnel conversion is almost the final step before a sale is sealed. The Conquer Local Podcast is in sunny San Diego this week to talk to Frank Cowel l, CEO at Digitopia Agency and author of Building Your Digital Utopia . He found his passion for technology in the 90s, creating a webspace on AOL and built an information superhighway. His passion is sales and marketing, so he knows when to...
Nov 18, 2020•28 min•Season 3Ep. 361
MSP Marketing troubles start with not knowing how to spend their allocated marketing dollars to make the real magic happen. Ayan Adam , Founder of CX Atelier , joins us this week to discuss MSP Marketing troubles. Marketing for MSPs requires a different approach and a deep understanding of the industry and technology trends. Ayan offers her insights on technology-focused marketing support to answer the MSP capabilities' prevalent gap to execute marketing activities in-house. Ayan's specialty foc...
Nov 10, 2020•27 min•Season 3Ep. 360
Time is the biggest obstacle when it comes to inside sales training programs, but we can look at proven sales training best practices to help make sure that your team is set up for real success. We hop the pond to talk to the newest Vendastian: Ian Jones, the VP of Sales Training and Enablement at Vendasta . Ian brings his vast knowledge to the listeners on what it takes to build an inside sales training program. His approach is widely adopted in the learning development of the 70/20/10 model. W...
Nov 04, 2020•24 min•Season 3Ep. 359
The membership economy is focused on teaching people how to create their own. At the same time, it includes some deeper marketing and human behavior principles that are useful to know in other contexts. We have Robbie Baxter , Founder of Penisula Strategies, author of The Forever Transaction and The Membership Economy , with us on this edition of the Conquer Local Podcast. Robbie coined the term membership economy to describe a massive transformation in every organization, from nonprofits and as...
Oct 28, 2020•33 min•Season 3Ep. 358
Whether you are a new start-up or an established business, brand visibility is always key. If people don’t know about the new things you are doing, how can you make a sale? We have Chris Dickey , CEO and Founder of Visably AND Owner and Founder of Purple Orange , on the podcast this week. Chris shares that 89 percent of B2B marketers labeled brand visibility and awareness as the most important goal over sales and lead generation. In this day and age, with so many communication platforms, advance...
Oct 21, 2020•25 min•Season 3Ep. 357
Episode 356 brings you the importance of emotional intelligence in sales. Low emotional intelligence prevents salespeople from achieving their success potential, impacting many areas of their sales performance. We bring back an alumni to the Conquer Local Podcast, Mr. Jason Forrest . Jason, CEO of the Forrest Performance Group, is back to talk about his new book: How to Sell Through the Coronavirus, and emotional intelligence in sales. Jason walks through the four attributes of a great salespers...
Oct 14, 2020•31 min•Season 3Ep. 356
The Customer Deciding Journey, part two: Expand. Acquisition vs. Expansion are complete opposite messaging, and we must treat them as it. Tim Riesterer, author of The Sales Expansion , and Chief Strategy Officer of Corporate Visions is back! We dive into part two of our two-part series, the Expanding portion of the Customer Deciding Journey. The expanding portion's methodology is: "Keep them happy from the beginning to end." Tim walks us through his new book and why acquisition is not the only l...
Oct 07, 2020•20 min•Season 355Ep. 3
Some call it the customer buying journey, or a sales cycle, but collectively, we are moving to the ideology of the Customer Deciding Journey. This week's guest is Tim Riesterer , author of The Sales Expansion , and Chief Strategy Officer of Corporate Visions . In this two-part series, we will explore the first section of the Customer Deciding Journey: Create, Elevate, and Capture. This methodology revolves around presenting to the customer, " why should I change?" Creating the value gives the re...
Sep 30, 2020•29 min•Season 3Ep. 354
Learn how to create and enhance your personal brand, and how can you encourage your employees to do the same. Nina Blankenship , CEO of Let's Brainstorm , is this weeks guest on the Conquer Local Podcast. Nina comes from a background at LinkedIn where she spent the last five years in Singapore, won two of LinkedIn's prestigious awards, and is a contributing 2020 LinkedIn Learning Author " Video Strategies for High Engagement. " In this episode, Nina walks us through a viral video strategy, how t...
Sep 23, 2020•37 min•Season 3Ep. 353
How do you know if you have the Entrepreneurial Spirit? Ryan Mason , CEO of BizBuzz Digital & CEO of Luxe Brand, joins us from Atlanta for today's episode to share his path to finding his Entrepreneurial Spirit. Ryan was recently named on the Top 12 Entrepreneurs to watch in 2020 ; this is an incredible achievement. Ryan believes that people, process, and platform are the key elements to building a robust business, and he's here to share the benefits of that approach with others. We learn fr...
Sep 16, 2020•22 min•Season 3Ep. 352
Cybersecurity, what is it, why is it important, and how to train your clients to know the importance of being equipped with the right tools. Alex Ryals, VP of Security Solutions at Tech Data , joins us from sunny Arizona this week to explain why cybersecurity is so critical. Alex and George explore the convergence of Martech and Security Solutions and how it contributes to amplify you being the real, trusted local expert. Whether that be adding cybersecurity solutions to your offerings or the ph...
Sep 09, 2020•26 min•Season 3Ep. 351
