402: Finding your Ideal Customer | Master Sales Series
Jan 20, 2021•14 min
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Episode description
All too often, marketers and salespeople think: “A customer is a customer. Any sale is a good sale." It’s time to break free from that mindset. In reality, there is a stark difference between an ideal customer and less-than-ideal customers.
Master Sales Series is back to explore Finding your Ideal Customer. Our host, George Leith, walks through six steps in finding your ideal customer.
- Brainstorming
- Surveying existing clients
- Digging through Google Analytics
- Social listening
- Social media analytics
- Spy on your competitors
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