75% of global SMBs will be run by millennials by 2025. People don't shop like they used to, and local businesses don't look like they used to. Yet, these increasingly young and savvy local business owners still need your help if they want to stay top of mind with their audiences and stand a chance against the Walmarts and Amazons of the world. The first piece of the modern customer journey is awareness, and this is where local businesses must leverage digital marketing tactics to convey their va...
Nov 21, 2018•34 min
"It's hard to outsell churn." — Jeff Folckemer Well, our friend Jeff couldn't be more correct, or t-shirt worthy with a statement like that. Jeff comes from a background in the startup and digital media transformation spaces, and joins us on the podcast to share some of his greatest trials and tribulations over his years in the industry. Among other things, Jeff was responsible for growing a digital team to revenues in the ballpark of 350 million dollars, so you better get out your pen and paper...
Nov 14, 2018•32 min
"How do we do more with less, but with more to sell?" Derron Steenbergen, President of the Swagger Institute poses the question that plagues modern salespeople who face growing targets and growing product offerings. It's all about the needs of the client. Discover key insights into how the Swagger Institute is helping salespeople of all experience levels master their craft. And listen in to learn the 6 most important words in sales... All of that and more on this week's edition of the Conquer Lo...
Nov 07, 2018•22 min
Why do salespeople and product teams often clash? It comes down to communication. The world has gone digital and the only way to stay ahead is by ensuring that information is shared across the entire value network. This week, learn how Bart van der Heijden, Director of Strategy & Innovation at FCR Media Belgium, has deployed innovative tactics to align business units and reduce client churn at his organization. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play g...
Oct 31, 2018•17 min
Is there a future that doesn't require salespeople? Charles Laughlin, producer and host of the Above the Cloud Podcast at the Local Search Association, joins us to discuss the implications of tech adoption around the globe. Charles also delivers his insights into what the future might look like for salespeople. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Oct 24, 2018•24 min
Live from Croatia, join George for the final episode of the Master Sales Series. As a send-off, George leaves listeners with 4 key takeaways that salespeople need to internalize if they truly want to conquer in the modern sales landscape. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Oct 17, 2018•8 min
You just had the best month of your career, but what often happens next isn't pretty... George calls it a "sales success hangover". It describes the phenomenon where salespeople will have a record setting run, then crash immediately after... Learn why this happens and how to remedy this dangerous hangover, here, on the Master Sales Series. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Oct 10, 2018•12 min
When was the last time you practiced self-assessment? This week on the Master Sales Series, George delivers the 10 components of emotional intelligence that have helped him to grow as a leader, a salesperson, and as an individual. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Oct 03, 2018•20 min
Are you a road warrior? Traveling for business can be a great experience, however, it can also be a chaos ridden, hair-pulling, stress inducing nightmare if you aren't organized and prepared. In this episode of the Master Sales Series, George walks you through his top 14 tips for conquering business travel. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Sep 26, 2018•24 min
Want to know why you aren't converting more accounts? It's all about removing the fear of the prospect. Learn George's key strategies that you need to implement if you want to remove the fear from different decision makers and close more deals. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Sep 19, 2018•17 min
Does your personal brand need to be challenged? Interested in Facebook's data problem? Join us for this encore episode of the Conquer Local podcast, with guest: Dennis Yu. Dennis is the Chief Technology Officer of BlitzMetrics and an expert on the marketing implications of Facebook's data breach. Also, stay tuned for the strategies and tactics you need to know to drive authenticity and trust through your personal brand, and through your business. Listen now and subscribe to the podcast on iTunes...
Sep 12, 2018•32 min
What do Mount Everest, AI, and parental leave all have in common? Steve Whittington. Steve is the Executive Vice President at Flaman and has leveraged his focus on the customer experience to drive industry-leading organizational growth. Steve has also scaled most of the tallest mountains in the world, ignited sales processes with the application of AI, and taken the time to go on parental leave. Get ready for all the motivation you can handle on this encore episode of the Conquer Local podcast w...
Sep 05, 2018•32 min
Being a sales manager is easy. Or, at least it will be once you apply these 13 tactics to skyrocket your success. George has held nearly every sales position, from entry sales, to his current role as a Chief Revenue Officer. He had to learn many of these management tactics the hard way, but now you don't have to. Get ready for a knowledge packed episode this week on the Master Sales Series. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Aug 29, 2018•18 min
Ready to join the sales elite? This week on the Master Sales Series, George has curated a list of the 20 most valuable books that every elite sales professional should read in 2018. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Aug 22, 2018•11 min
Coloured hair? Piercings? A tie? Facial hair? $1,000 shoes? Discussing the proper attire for conducting business in 2018 can be difficult, sensitive, but mostly just complicated. What’s most acceptable? What’s best practice? George provides his insights in this raw cut of the Master Sales Series. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Aug 15, 2018•12 min
Ready to close more deals and deliver more value in your presentations? This week on the Master Sales Series, George shares his 5 piece presentation format that has been cultivating over the past 5 years in the digital sales space. Get your free slidedeck here: https://bit.ly/2MyYRMQ Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Aug 09, 2018•16 min
You've got your #1 prospect on the phone, what do you say? George Leith delivers the six components in crafting the perfect elevator pitch, and tells a story of an elevator pitch he created years ago that is still working to this day. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Aug 01, 2018•16 min
How do you conquer the highs and lows of sales performance? In episode two of the new Master Sales Series, George Leith explores the connection between being an exceptional prospector and maintaining peak sales performance. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Jul 25, 2018•16 min
Learn 8 things you need to conquer daily to become a master of sales. This is the first edition of the Master Sales Series with international sales influencer, and host of the Conquer Local Podcast: George Leith. Listen now and subscribe to the podcast on iTunes goo.gl/8vPm1B and Google Play goo.gl/uyDsij
Jul 19, 2018•18 min
Every salesperson craves reliable, steady revenues and booming sales all year long. According to Colleen Francis from EngageSelling.com and author of Nonstop Sales Boom, you’ve got to be a hybrid salesperson in order to bring balance to your selling process and get rid of the peaks and valleys. Find out how you can find better leads, fuel your sales funnel consistently, and build more value for your customers on this week’s episode with George Leith. Listen now and subscribe to the podcast now, ...
Jun 13, 2018•16 min
VPs don’t take parental leave. But they don’t climb Mount Everest either, do they? Steve Whittington, VP of Marketing at Flaman, has helped his organization attain industry-leading growth by obsessing about the customer experience, has used AI to improve sales, has taken the time to climb the world’s tallest mountains, all while still being an attentive dad. Find some inspiration for managing it all right here on the Conquer Local podcast with Steve Whittington and George Leith. Subscribe to the...
Jun 06, 2018•31 min
Inside sales is evolving, and we’ve been given keys to the kingdom. Greg Ryan, Senior Vice President of Sales at ThriveHive, joins us to discuss how he helped build a powerful inside sales team from recruitment all the way to the President’s Club. He’s got plenty of strategies to help you build a highly effective sales team – from recruiting the right people, training them properly, motivating them successfully, and retaining them in the long-run. If you’re looking for ways to manage your sales ...
May 30, 2018•18 min
She was named one of the Most Influential Women in radio in 2017. 30 days later, she was fired from her role as Chief Revenue Officer. The sudden and unexpected termination forced Heather to reinvent herself and build her brand from scratch. Now, Heather has authored her first book, Confidence Creator, has been featured on the Elvis Duran show, and was named a Brand Ambassador for Perry Ellis International. Find out how she climbed her way back to the top, how you can become a better salesperson...
May 23, 2018•26 min
Salespeople are always right. That bold statement was said by none other than Romy Sembi, Founder & Sales Trainer at Aura Sales in London. In this episode of the Conquer Local podcast, George discusses some of the top tips and tricks that this 15-year veteran sales trainer has for new and experienced salespeople everywhere. His core philosophy: Believe 100% in your opinion, and you’ll enjoy roaring success as a salesperson. Learn how you can do just that: listen now! Subscribe to the podcast...
May 16, 2018•25 min
Does a freemium model actually work? For the sales team at Web.com, it does. They've launched WebCard, no-cost starting point for B2B sales, and it's working. This week, George speaks with Karen Davies, Go-To-Market Manager and James Moore, SVP of Web.com, to dig into their freemium model, and how they're succeeding so well in helping legacy sales reps thrive in digital. Hint: Depth of product knowledge, and deep buy-in from sales managers is key. Listen now!
May 11, 2018•33 min
Todd was bankrupt. His car dealership was taken from him. His business partner was embezzling money. He was getting a divorce. He was being sued. Todd had hit absolute rock bottom. Listen to how Todd Collins, COO of Platinum Reputations, climbed his way out of the toughest struggles of entrepreneurship and stepped on to the top of the Agency game. For all that and tons more motivation, tune in to this Conquer Local episode with George Leith. Subscribe to the podcast now, on iTunes https://goo.gl...
May 02, 2018•26 min
In this episode, Steve Nudelberg, sales trainer and author, tells us about his new book, Confessions of a Serial Salesman. Tune in to learn how you can adapt his 60-30-10 sales rule to your own career and how you can transform networking into a lifestyle choice, rather than an event. Subscribe to the podcast today. Google https://goo.gl/uyDsij and iTunes https://goo.gl/8vPm1B
Apr 25, 2018•21 min
We catch up with Dennis Yu, Chief Technology Officer of BlitzMetrics and one of our favorite social media marketing experts, to get his take on what Facebook's data problem means for marketers (hint: Dennis sees opportunity!) as well as tactical strategies for helping businesses get value with video and authentic stories on social. Subscribe today on your favorite podcast app. Recorded on lcoation at VendastaCon 2018 in Banff, Canada.
Apr 20, 2018•33 min
Rand Fishkin, the Wizard of Moz—recently turned Sorcerer of SparkToro—joins George to talk about his new start-up and the release of his upcoming book, Lost and Founder. From his personal and professional struggles in entrepreneurship to his advice for sales and marketing leaders, learn how to avoid the most common start-up mistakes and conquer your challenges with hard-won insights. Subscribe to the podcast today on iTunes https://goo.gl/8vPm1B or Google Play https://goo.gl/uyDsij
Apr 12, 2018•24 min
Have you subscribed yet? Get weekly episodes delivered straight to you on Apple & Google Play! Connecting the dots between your advertiser’s objectives, their audience, and every other success factor has never been so complicated for salespeople. Matt Bartels and Quang Do from Alexander Group join us this week to discuss why solving that problem starts with CIA: a 'client impact assessment'. Tune in to hear some of their specific pointers so that you can grow and get to the top of your sales...
Mar 28, 2018•20 min
