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Conquer Local Podcast

Conquer Local•redcircle.com
Business
Entrepreneurship

Welcome to the Conquer Local podcast, hosted by Vendasta Co-Founder, Jeff Tomlin. Get insider content geared toward helping you better serve local businesses, from interviews with sales & marketing experts to exciting new ideas that will improve your digital revenue dramatically. Subscribe now to start conquering. Presented by Vendasta.

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Episodes

111: Becoming Passionate and Articulate About Your Sales Strategy | Featuring James Moore

How can a salesperson win in 2018 when buyers are becoming more skeptical of complicated digital products and services? According to James Moore, Chief Revenue Officer of Simpli.fi., it all starts with credibility. It’s time to say goodbye to the same old script, and hello to continuous learning to become an articulate and passionate salesperson that buyers trust. To learn about bolstering your own credibility and so much more, tune in to this week’s episode with James Moore now! Want our podcas...

Mar 21, 2018•21 min

110: What 7,500 SMB Advertisers Want, with Gordon Borrell | At #LOAC2018

"They're pissed off. They're confused. And there's your opportunity." Gordon Borrell joins us this week from New York City at #LOAC2018 conference, where he and his guests are addressing critical trends affecting the local marketing industry. Tune in to hear Gordon's key takeaways and trend predictions from his massive survey on SMBs (Advertisers) in the United States. Subscribe to the Conquer Local podcast right now, for weekly episodes. Apple – https://goo.gl/8vPm1B Google – https://goo.gl/uyD...

Mar 12, 2018•20 min

109: The Math Equation Behind Fat Loss with George’s Personal Trainer, Bill Karalash

Feeling healthy and energized is key to a sales professional’s success. Bill Karalash wanted to feel healthier every day, but was confused by all the conflicting diet and exercise advice he was hearing. So he dug in, got himself certified as a personal trainer and sports nutrition specialist, and developed a course that cuts the BS and helps people understand how to lose fat and feel healthier. George talks with Bill Karalash, a sales-trainer-turned-fitness-trainer from Maverick Strength and Fit...

Mar 07, 2018•24 min

108: Print Isn’t Dead at the Seattle Times (The 121-Year-Old Startup) — with Gary Smith

Print is alive and thriving at the Seattle Times. In this episode, George talks with Gary Smith, VP of Advertising at the historic newspaper, about how they are evolving to serve businesses in their market by adopting the mentality of a 121-year-old startup. Listen now! Attend VendastaCon April 3-5, 2018 in Banff Canada to turn your company into a 'recurring revenue machine' https://vendastacon.com

Feb 28, 2018•25 min

107: War stories from McClatchy’s former commander of digital revenue — with John Jordan

When revenue plateaus, you’ve got to change. John Jordan, the former head of digital revenue at The McClatchy Company—the United States’ third-largest newspaper publisher by daily circulation—shares insights into how he helped a 161-year-old sales organization achieve double-digit revenue growth with digital solutions and needs-based selling. See John and George speak more about this topic at VendastaCon in Banff, Canada, April 3-5th, 2018. https://vendastacon.com Subscribe to the podcast today ...

Feb 21, 2018•20 min

106: Taming the Terror of the 30-Day Post-Sale Follow Up

If there was an episode you’d need to memorize and utilize every single day, it’s this one! Our host, George Leith, dives deep into the piece of the sales process where most salespeople fail: 30 days after the sale. He explains how to provide the most value, and how to set the stage for success in the future. It’s time to stop sticking your head in the sand, and start walking confidently into the post-sale meeting with your client. Get each week’s episode automatically by subscribing on iTunes [...

Feb 14, 2018•14 min

105: Proving Performance & Going Beyond Product Peddling — with Jed Williams

A CNA 2.0, a post-sale quarterback strategy, and a blowy thing might be all you need to win at sales in 2018! This week, George chats with Jed Williams, Chief Innovation Officer of the Local Media Association to discuss how personalized, business-specific data can help you drive sales. Tune in to hear them discuss how to execute a better customer needs assessment, and the post-sale fulfillment strategy. Also something about a #blowything. Don't miss an episode — Subscribe today. And join in the ...

Feb 07, 2018•26 min

104: Motivating Salespeople & Pivoting to Needs-Based Selling — with Mike Giamprini of 411.ca

This week, George visits 411.ca headquarters in Toronto, Ontario, Canada, for the relaunch of their small business solutions to help them better serve their whopping 500-700 new clients every month. Hear him speak with VP of Strategy and Business Operations, Mike Giamprini, to receive some fantastic details on how Mike and his team are motivating salespeople, from new-hires to experienced managers, and how they're growing revenue with their high-performing sales & service teams – all focused...

Jan 31, 2018•17 min

103: Becoming Iron Man - What George Learned From a Life-Altering Surgery

If you thought that hip replacement surgery had nothing to do with sales, we have a surprise for you. In this week's podcast, George discusses how his surgeon, Dr. Anthony King, confirmed a thing or two about sales while giving him a modern-medicine titanium upgrade. Listen in to hear how selling a 'package' isn't the way to become a successful and trusted local expert, and what you should be doing instead. https://www.conquerlocal.com/podcast/103-becoming-iron-man-george-learned-life-altering-s...

Jan 24, 2018•15 min

102: How Traditional Sales Reps Are Transitioning to Digital — With David Little

This week George talks with sales innovator David Little, who was recently promoted to SVP of Enterprise Sales at Comporium Communications, a telecom company with over 300 salespeople providing television, internet, and home security solutions in South Carolina. Listen as they dive into what has allowed his sales teams to transition into trusted local marketing experts and drive his company’s growth in an extremely competitive industry.

Jan 17, 2018•26 min

101: Adapt or Die: Selling Digital Media in 2018 | Conquer Local Podcast with George Leith

In the age of “I’ll just Google that…”, it takes a lot of effort for salespeople to become (and stay) the go-to marketing experts for their local business clients – but it can be done! In this episode, George Leith, international sales educator and chief revenue officer at Vendasta, discusses why constantly adapting and learning are mandatory for any salesperson hoping to stay on top in 2018. In this podcast, you’ll find these takeaways and more: 1. How much time should you spend learning every ...

Jan 10, 2018•18 min
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