In this episode of Connection Loop , Dubb founder Ruben Dua discusses empowered entrepreneurship with Wassim Dabboussi . Ruben and Wassim share many important insights about entrepreneurship in this episode, including the following: Being an empowered entrepreneur is about being authentic. It is also about thinking of the impact that you have on the world. No matter what sector or industry that you are in, you have the power to make a substantial difference in your colleagues’ and customers’ liv...
Sep 30, 2020•29 min
We’re now living in an era where podcasts have become extremely popular. Clearly, you agree. In fact, you may be thinking about starting your own podcast, whether it is for your company or for yourself. While there are plenty of opportunities to create a successful podcast, creating a number one ranked podcast is a much more difficult task. That said, it isn’t impossible. It is possible—so long as you work hard and carefully consider the insights from this episode’s guest. In this episode of Con...
Sep 29, 2020•28 min
Whether you want to start your own business or are already an entrepreneur, it’s fair to say that you are in for a thrilling and exciting ride. There really is nothing like developing a business idea and seeing that idea become a reality. Having said this, starting and scaling a business is difficult. From achieving product-market fit to finding the right team members, there are many moving parts that you’ll need to manage. To learn more about entrepreneurship and building awesome new businesses...
Sep 29, 2020•43 min
Today’s workforce is a mix of ambitious, driven people striving to accomplish their career goals. Nonetheless, the modern-day workforce continues to have conscious and unconscious biases. For instance, there are still biases against women who are looking to advance in the workforce. While there has been some progress in recent years, there is still plenty of work to do. To learn more about advancing women in the workforce, Dubb founder Ruben Dua spoke with Rita Kakati-Shah . Rita is the CEO and ...
Sep 24, 2020•22 min
Whether you are trying to stay in touch with your customers or trying to build your company’s social media profile, you’ll definitely want to leverage the power of video. Video allows you to build real, human connections through authentic storytelling. Yet while the benefits of video are clearly evident, the actual act of creating and editing video can be intimidating. Luckily, however, you can simply use your smartphone to create awesome and compelling business videos. To learn more about using...
Sep 22, 2020•50 min
When hearing the term “business success,” it’s easy to think of things like converting that huge, key prospect or hiring that rockstar employee. Yes, these things are important in achieving your business goals. Nonetheless, there are other things that are essential for business success. One of those things is designing your life to succeed in business. Being deliberate and strategic about the life choices that you’re making will dramatically increase your odds of business success. To learn more ...
Sep 22, 2020•37 min
LinkedIn has gone through a dramatic change in the past several years. What used to be a hub solely for individuals seeking jobs or companies looking to hire has transformed into a hub for managing your professional identity. Ultimately, LinkedIn is a fabulous place to grow your personal brand and generate more business. Yet while the opportunity is there, it can be difficult to stand out on such a robust social network. To learn more about standing out on LinkedIn , we’re pleased to share our c...
Sep 21, 2020•22 min
One of the best things about the Internet is that you can create compelling content that spans the entire planet. No matter your skills or background, there are plenty of tools out there that can help you create high-quality marketing videos. Better yet, those videos can help you grow your personal brand, connect with members of your audience, and even attract clients. To explore how to attract clients through video (particularly on LinkedIn), we were pleased to speak with Vanessa Holding . Vane...
Sep 15, 2020•28 min
For the past several months, we have seen a dramatic increase in the number of paid newsletters on the Internet. From the rise of Substack to the continued importance of the creator economy, there are now opportunities for talented individuals to make money writing about the things they love. That being said, the actual process of creating and building a paid newsletter is easier said than done. To learn more about navigating the hurdles to creating a great paid newsletter, Dubb founder Ruben Du...
Sep 10, 2020•29 min
Businesses both large and small can increase their conversion rates by optimizing their sales funnels. From the moment they first make contacts with prospects to when those prospects become paying customers, sales professionals must pay close attention to every part of their sales funnel. The unfortunate reality, however, is that many businesses fail to properly follow up with their prospects. Doing this, they leave forego many opportunities that can result in long-term customer relationships. T...
Sep 07, 2020•37 min
No matter your age, skills, or experience, the simple reality is that your mindset plays a huge role in your future success. The way that you think about yourself and the rest of the world directly influences your actions. A positive mindset goes a long way in helping you achieve your personal and professional goals. On the other hand, a negative mindset places steep, self-imposed obstacles in your path, which can make you fall short of your goals. To further explore some of these ideas, Dubb fo...
Sep 06, 2020•37 min
While the word disruption is constantly used in the tech and startup world, the simple fact is that we are living in an era of disruption. Startups and other upstarts are constantly looking for ways to upend incumbents. Some of these companies won’t succeed, but others will. Whether you are looking to disrupt an incumbent or want to prevent others from disrupting you, disruption is something that you can’t ignore. One effective way to leverage disruption or prevent the power of disruption is thr...
Aug 31, 2020•30 min
We all have weaknesses. Whether it is a weakness in a certain aspect of your job or a mental roadblock that is setting us back, there are always places in life where we can improve. That being said, the actual act of unleashing our superpowers can be much easier said than done. It takes dedication, objectivity, and a willingness to fight inertia and make the changes that may seem too daunting or insurmountable. To learn more about unleashing our superpowers, Dubb founder Ruben Dua spoke with Cha...
Aug 31, 2020•26 min
In our professional lives, it is all too easy to focus on the numbers. We’re looking at profit and loss statements, user growth numbers, customer churn, and more. While these things are certainly important, other extremely important factors lead to business success. Those things include purpose, authenticity, resilience, and equity. Many of us struggle to align all of these things in our day-to-day lives, making it difficult to create a career that truly speaks to us. It is for these reasons tha...
Aug 31, 2020•38 min
Video can be your secret weapon in attracting new customers, solidifying relationships with your current customers, and becoming a thought leader in your sector. Ultimately, however, video is an outstanding tool to help you amplify your brand. Whatever your brand stands for, you can use the power of video to accomplish all of your branding goals. It can be a true difference-maker as you and your colleagues show how your company can create real value in customers’ lives. To learn more about how t...
Aug 31, 2020•25 min
No matter the business that you are in, one important task on your plate is building a passionate digital audience. Amassing a true tribe of followers helps you build your brand equity, gather new ideas for future products and services, and creates an already-existing cohort of prospects that are likely to purchase from you. While all of these benefits are clear, actually amassing that passionate group of followers is easier said than done. One person that has successfully amassed a huge followi...
Aug 28, 2020•26 min
Whether you just took a leap of faith into the startup world or are entering the workforce for the first time, you likely have a distinct roadmap or vision in your mind. Most likely, that vision is of making a ton of money and/or making a significant difference in the world. While these visions and plans help us get through the inevitably difficult times, the simple truth is that our plans are often vastly different than reality. One person who can attest to this fact is Jeremy Leonard . Jeremy ...
Aug 20, 2020•31 min
Whether you’re the founder of your startup or have a sales or marketing role at your company, it’s critical to think about your company’s branding and B2B marketing strategy. We’re living in an increasingly competitive world. Companies from all over the planet can target customers or prospects in your industry or sector. Therefore, it’s vital to be agile and constantly consider how you can craft your branding and image in the public square. To learn more about B2B marketing and how to optimize y...
Aug 09, 2020•29 min
Whether you are a solo entrepreneur, have a management role at a large company, or are entering the workforce for the first time, it is critical to safeguard your mental health. For as skilled or talented as you may be, poor mental hygiene makes it very difficult to accomplish your career goals. Not only that, but it can harm your relationships both inside and outside the office. The good news? There are plenty of things that we can do today to repair and strengthen our mental health. To learn m...
Aug 09, 2020•36 min
In all of our busy lives, it can be difficult to find alignment in everything that we do. At times, it may feel like we’re scrambling from one thing to the next without any connection between it all. Integration ultimately lets us be our true selves and helps us live the lives that we have always wanted to live. Because alignment is so important, we wanted to spend some time exploring the idea with a true expert. In this episode of Connection Loop , we’re excited to share our conversation with M...
Aug 04, 2020•32 min
For as much talent or knowledge that we may have about our chosen line of work, mindset is one of the most critical variables that influence failure or success. The way we think about ourselves and the world around us affects everything from capitalizing on business opportunities to the way we treat friends and family. Because of this, it is worth taking the time to explore tactics and strategies on how we can embrace positive thoughts and actions in all facets of our lives. Chaz Horn is a rocks...
Jul 30, 2020•31 min
We are living in a unique and difficult time in American history. Not only has Covid-19 changed the way that we work and live, but it has made it more difficult to connect with others. Yet while we are living in an era of social distancing, we can still help people and be financially rewarded in the process. In this episode of Connection Loop , we wanted to share an example of someone who is creating immense value in these strange times. Sheri St. Marie is an entrepreneur and real estate broker....
Jul 29, 2020•43 min
Email newsletters have become especially popular tools to connect with all types of audiences. Whether you are a solo entrepreneur or run the marketing department of a sector-leading business, it is certainly a great idea to add an email newsletter to your marketing stack. Yes, they can be great tools to connect with current customers, convert prospects, and build your brand equity. Yet they can go one step forward and generate some real cash from their email newsletters. There is a large amount...
Jul 26, 2020•37 min
For as much discussion there is around venture capital funding and massive fundraising rounds, the simple fact is that many small businesses are bootstrapped. Founders decide to take a risk and invest their own capital into making their business dreams come true. However, the road from a bootstrapped business to one that is making millions in annual recurring revenue isn’t an easy one. Often, there are daunting obstacles and roadblocks that can make it seem almost impossible. To learn more about...
Jul 24, 2020•48 min
No matter what product or service that your company sells, one of the key variables that will separate your company from competitors is leadership and culture. A company with stellar leadership and a healthy workplace culture is much more likely to become a market leader. By contrast, those with poor leadership and a toxic workplace culture will find it difficult to succeed. In this episode of Connection Loop , we wanted to further explore positive leadership and workplace cultures and how we ca...
Jul 23, 2020•38 min
Even though they are often grouped together, sales and marketing make up distinct buckets. Great organizations are able to not only find talented people for both of these departments, but they ensure that the sales and marketing departments are aligned toward the company’s goals. While it sounds simple, however, this task isn’t easy. There are plenty of ways where either (or both) departments can go off track, which can lead to frustration and lost profits. To further discuss this importance of ...
Jul 23, 2020•24 min
At its core, selling is more of an art than a science. Much of sales comes down to understanding what your prospect wants and offering value to address that want. However, it can sometimes be difficult to help that prospect recognize that your product or service will fill that gap in their lives. Identifying and using the right sales language can go a long way in convincing that prospect to make a purchase. To learn more about how to sell with the right sales language, Dubb founder Ruben Dua spo...
Jul 21, 2020•47 min
Whether you just started a startup or have been managing a large business for some time, you cannot avoid B2B sales outreach. With the business world as competitive as it is, you need to constantly be searching for opportunities to find new customers and keep current customers. Having said this, some tactics are much more effective than others. Spending time on the more effective tactics will help you get substantially closer to your business goals. To learn more about B2B sales outreach, we had...
Jul 16, 2020•1 hr 12 min
While many of us understand why video marketing is so powerful, actually capitalizing on its power is a different story. Often, we feel like we need to act a certain way or create a “professional” video to accomplish our goals. The truth? There are more important things than investing in expensive equipment or creating a sleek marketing video. As our guest in this episode of Connection Loop argues, consistency and being true to yourself are far more important. Nina Froriep is a veteran of the fi...
Jul 06, 2020•40 min
If you’re in the business of video marketing, no matter the type of product you’re selling, you will always find that growing your business and expanding your reach require connecting with prospective clients and fully gaining their trust. Clients want to know whether or not they can rely on you and be able to collaborate harmoniously towards a shared purpose. In this day and age of digital media, incorporating storytelling techniques in your video marketing strategy is vital. Stories allow peop...
Jun 25, 2020•59 min
