ConnectedTV

Connected TV: What it is, why it matters, how it’s used and what’s driving or holding it back. For decades the television set has thrived at two tasks: receiving and displaying content. The TV can now take inputs from aerials, satellite dishes, personal video recorders (PVRs) and DVD players, games consoles and PCs. Up to 70% of homes have at least one way of connecting their TVs, yet there has been little take up, with only 16% currently using their TV to watch catch up TV and 8% to watch video on demand on a regular basis. What’s holding it back? Will connected TV bring more than video? Will connected TV become as cherished as the PVR? What is the outlook for connected TV?