Connected TV

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TV & Film

Connected TV: What it is, why it matters, how it’s used and what’s driving or holding it back

Last refreshed: July 17th, 2025 at 6:03 PM ⓘ

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Episodes

Why people watch TV

Six billion hours: Time the UK devotes to watching television in an average month. Exactly why television occupies so much of our collective time – about a quarter of our waking hours – has been the subject of much debate for decades. The arrival of new, more efficient ways of watching television, and perceived falling standards of programming, are among the factors expected to precipitate a fall in TV viewing. Pundits can be fallible: TV viewing volumes have remained stable. What people want fr...

Aug 19, 2012•12 min

ConnectedTV

Connected TV: What it is, why it matters, how it’s used and what’s driving or holding it back. For decades the television set has thrived at two tasks: receiving and displaying content. The TV can now take inputs from aerials, satellite dishes, personal video recorders (PVRs) and DVD players, games consoles and PCs. Up to 70% of homes have at least one way of connecting their TVs, yet there has been little take up, with only 16% currently using their TV to watch catch up TV and 8% to watch video...

Aug 17, 2012•11 min

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