COSS96 - Jane Cavalier

Join me and Jane for an outstanding episode. You won't be disappointed. Jane Cavalier is one of the country’s leading brand strategists and author of the new #1 Amazon Bestseller, The Enchanted Brand. She has worked on over 100 brands and with some of the most powerful brands of our time including American Express, IBM, Citibank, Snapple, Samsung and Johnson & Johnson. She helped Snapple go mainstream with Made from the Best Stuff on Earth and Qwest become a 4th telecom with the Ride the Light brand. Jane has taught branding as an adjunct professor at the NYU Stern School of Business and Yale School of Management and publishes a monthly blog called Overhead Space that reaches over 50k executives each month. She sits on the boards of the Nemours Children’s Health System, Pardee RAND Graduate School, Marpai, Inc. (MRAI, Nasdaq) and the American Composers Orchestra. She is the founder and CEO of BrightMark Consulting which provides branding and reputation-building solutions to Fortune 5000 enterprises, privates companies, non-profits and visionary entrepreneurs.