I've had many failed launches. I've also had launches where I've made thousands of dollars. The underlying factor between making thousands of dollars and making absolutely nothing is ensuring that you have a strategic plan. In today’s episode, I get down into the nitty-gritty of how to create a launch plan, give you a copyable step-by-step guide, and expose every mistake I’ve made when it comes to launching so you don’t have to. Get your notes ready because this is a good one! Let’s dive in! Boo...
Nov 29, 2022•25 min
One of the biggest misconceptions about social media management is that we start posting as soon as the first payment comes in. Most people forget that there is an extensive onboarding process that has to happen first to ensure that your brand and goals are fully understood before content creation occurs. In today’s episode, I give you all my tips and tricks for successfully and smoothly onboarding a new client. This is the exact process my team and I use at Sherose - so feel free to steal bits ...
Nov 22, 2022•14 min
Today’s guest is niche expert, intuitive channeler, and fellow entrepreneur, Gabrielle Laura. Gabby uses her intuition to help CEOs find their niche and soul's purpose, pinpoint and release resistance, and get into their alignment. In today’s episode, Gabby and I dive deep into her intuitive channeler gifts, provide tips on how to become more aligned with your business, and I get super vulnerable during a LIVE mini-reading from Gabby. This is by far one of the most vulnerable episodes yet, so le...
Nov 15, 2022•51 min
Does the looming recession have you spooked? Don’t let it pull you away from your goals. As others pull back on their marketing efforts in fear of what’s to come, double down on yours and stay top of mind with your potential clients. In today’s episode, I walk you through exactly how to create your very own annual marketing plan. I share all the different options on how to double down on your marketing efforts and make 2023 your most successful year yet. Let’s dive in! FOLLOW US Sherose Instagra...
Nov 08, 2022•24 min
Today’s guest is agency owner, podcast host, consultant, and badass entrepreneur Teri Patrick. Teri is the founder and CEO of The Social Acre, a creative consulting agency specializing in branding, marketing, and PR. In today’s episode, Teri and I pull back the curtain and reveal what it is really like to be an entrepreneur. We get candid about the struggles we face as business owners with growing teams, our unrealistic expectations when we first started out, and the many lessons we’ve learned s...
Nov 01, 2022•58 min
Today’s guest is agency owner, podcast host, and chapter leader of San Diego Business Babes, Alisha Kumar. Alisha is the owner of The Social Project, a marketing agency that works with some of the world’s most innovative and forward-thinking brands. In today’s episode, Alisha and I dive deep into topics like the importance of finding your community, our biggest learning lessons in business, how to price your services, the dreaded firing of clients, and a spicy round of rapid-fire questions. Let'...
Oct 25, 2022•43 min
Can you believe that we are in the last quarter of the year?! That means it's time to really set your intentions and get purposeful about what you're going to do over the next 90 days and into the new year. Planning for the future is the best way to achieve success in the short term. When you’re building a business for the long term, it means thinking ahead and thinking BIG. In today’s episode, I share ways that you can audit your successes and failures from this year so that you're able to crea...
Oct 18, 2022•14 min
Who doesn’t love a cash infusion right before the holidays? I know I do! It gives us more wiggle room to make sure we cross everyone off our list and helps us feel less guilty if we find a little something for ourselves too 😉 The best way to launch your holiday sales is to plan ahead, and to be honest… if you haven’t started yet you are already behind. But don’t worry! In today’s episode, I'm going to share a copyable plan that you can steal and execute in your business for some extra holiday s...
Oct 11, 2022•16 min
Today’s guest is Integrative Registered Dietician and business owner, Lauren Papanos. Lauren is the owner of Functional Fueling Nutrition where she helps women reclaim their health so that they can feel optimal- inside and out. In today’s episode, Lauren and I have an amazing conversation about hormone health and business, how to avoid burnout, and dive deep into hormone imbalances + ways you can optimize your own hormones and overall health. This episode is incredibly insightful and I can’t wai...
Oct 04, 2022•50 min
To put it bluntly… coming up with content ideas can suck. When you aren’t in a creative headspace it can feel like the absolute worst part of your job. What does your audience want to learn from your content? What topics will actually resonate with them? In today’s episode, I give you twenty content ideas that will hopefully help you get into a creative headspace. I share exactly how you can use these scroll-stopping topics to move the needle forward in your business this month. Grab a pen and p...
Sep 27, 2022•19 min
Today’s guest is digital nomad and branding extraordinaire, Diana Jakubcova. Diana is the founder of Deeply Rooted Studio, a branding and consulting firm that focuses on building out-of-the-ordinary brands for online female founders. In today’s episode, Diana shares how she has built a successful business while traveling the world as a digital nomad… and that it’s not all it’s cracked up to be on social media. We also discuss the importance of branding on social media, how to create a brand that...
Sep 20, 2022•44 min
Let’s cut to the chase… content is getting seen less and less. It is incredibly frustrating when you spend hours upon hours creating content for your audience, and they don’t even see it. Why is that? And how can you keep that from happening? In today’s episode, I talk about the best ways to get results on Instagram, how to make static content stand out, the importance of Reels, and how to nurture + connect with your current community while also getting your content on new eyeballs. Let’s dive i...
Sep 13, 2022•20 min
Today’s guest is Online Business Strategist and my good friend, Shannon Matson. Shannon is the founder of The Social Bungalow + Bungalow Coffee located in Las Vegas, Nevada. She is a superhuman entrepreneur who has helped thousands of entrepreneur structure ingenious online businesses – including my own! In today’s episode, Shannon and I have a candid conversation about building a team, creating efficient operations and systems for your business, how to create valuable content, and so much more....
Aug 30, 2022•1 hr 5 min
When it comes to your digital storefront, you need to make sure that your business is represented well no matter what platform your potential client or customers find you on. People love to get an insider's look at your business before they buy from you - think window shopping! You want to be interesting enough that they come inside your storefront and buy from you. In today’s episode, I walk you through how to build a strong digital storefront by figuring out what platforms you should be on, ho...
Aug 23, 2022•18 min
When I first started my business I got this question all the time. People did not understand the power of social media, but now it is one of the most powerful marketing tools out there. Optimizing your social media marketing strategy can introduce you to a vast amount of potential clients that you used to not be able to reach. In today’s episode, I walk you through how to convert your followers into paying clients using the same method we use for our clients and ourselves. This four-step approac...
Aug 16, 2022•16 min
Does increasing your prices have you shaking in your boots? Your business is your livelihood, so I understand the fear behind increasing your prices and losing clients. However, staying complacent in your pricing undervalues your business and prevents it from growing. In today’s episode, I share with you four signs to know when its time to raise your prices, strategies for coming up with your new prices, what types of questions you should ask yourself throughout the process, and once you’ve esta...
Aug 09, 2022•22 min
Today’s guest is fellow agency founder, Austin Kapur. After working at several e-commerce startups in the social impact space early in her career, she started and grew Plum & Parcel in 2014, making a small difference with a range of brands, before heading to the corporate world. Then, after a few years back in corporate, she decided to reopen Plum & Parcel and go full steam ahead! In today’s episode, Austin and I have a candid conversation about the highs and lows of entrepreneurship, re...
Aug 02, 2022•40 min
Video marketing has been and will continue to be KING. Video marketing has a way of being able to connect deeply and elicit an emotional response that will build more trust and brand loyalty as a result. If you haven’t hopped on the video train yet, you have to start now! Don’t let your business fall behind because you won’t show up on video. In today’s episode, I talk to you about the importance of adding video to your marketing, the statistics that show just how massive video marketing is, and...
Jul 26, 2022•20 min
Our brands grow and evolve over time, so it is essential that we open the hood of our business from time to time to see how things are operating. By auditing and reflecting, we can discover what needs some attention and fine tuning. In today’s episode, I take you behind the scenes of my recent internal business audit. I share all the details about how I audited our branding and messaging, made sure our pricing and packages align with the value we bring, improved our systems and process, and so m...
Jul 19, 2022•22 min
No one wants to work their summer away and miss out on soaking up all that vitamin D! In today’s episode I dive into some productivity tips and tricks to make the most of your time and ensure you’re able to get outside to enjoy the sunshine! I will teach you how to audit how you spend your time, create a list of all of the tasks that you do in your business, rank your current duties, prioritize and categorize your duties and tasks, and create a consistent schedule so you can enjoy the sunshine +...
Jul 12, 2022•18 min
Today’s guest is marketing guru Kay Allen Carr. After 12 years as a VP of Marketing and Analytics for a consulting agency, she left her 9-5 to start her own business as a Fractional CMO offering consulting and DFY marketing services to small business owners! In today’s episode, we talk about the importance of finding a great business mentor, the biggest lessons Kay learned in the first year of her business, being in alignment with your services, using a science-based approach when it comes to ma...
Jul 05, 2022•55 min
Today I am gifting you a business owner’s dream: the perfect map to batch your content! As a business owner, the last thing you want to do is create content - but it is a necessary part of the job. In today’s episode I walk you through the five-step process that we use for all of our clients and our own content: get clear on the outcome, research and brainstorm, develop an outline, create the content, and finesse and finalize! Let’s dive in! Download our Proven Content Batching System Freebie, h...
Jun 28, 2022•21 min
Deciding when and who to hire can be a stressful decision for a business owner. Do you hire a contractor or an employee? How do you know what you need help with? Do unicorn hires actually exist? In today’s episode, we answer all those questions and more. Rachel Pereyra, our amazing guest, is the founder of Mastermind Business Services whose mission is to save the world through operations. In the past two years, she has scaled her business into a team of 11 and has found success in her new, thriv...
Jun 21, 2022•53 min
Launching doesn't have to be stressful. No, I’m not messing with you. With the right plan, strategy, and knowing your human design, you can have a successful, stress-free launch. And today’s guest teaches us just that. Victoria Naylor is a launch consultant and operations manager who works with CEOs to help them with their launches and manages their day-to-day business. All things process, strategy, and organization. In today’s episode, we talk about the importance of networking, having systems ...
Jun 14, 2022•55 min
There are SO many things (challenging + amazing) that you will go through during entrepreneurship, and I’ve had my fair share of them all. In today’s episode, I share my personal entrepreneur story - from quitting my 9 to 5, struggling to find a vision for my business, finding myself back in corporate job interviews, and ultimately rebranding my dream business to where it is today. I can’t wait to share the highs and lows of my entrepreneur journey so far, so let’s dive in! FOLLOW US Sherose Ins...
Jun 07, 2022•22 min
I almost quit my job as an entrepreneur. I didn’t have a solid vision of where I wanted my business to go and what goals I wanted to accomplish. I started the interview process for a corporate job, but realized I could never work for someone else again and instead decided to rebrand my business and create an audacious vision that helped me scale my business beyond what I could ever imagine. In this episode, I share my tips, tricks, and first hand experience on what it is like to scale your busin...
Jun 01, 2022•23 min
The Sherose Mastermind Retreat is by far one of my favorite experiences we host. We spend four creating lasting relationships and developing incredible business ideas that change the trajectory of your life. So today, I’m going to take you behind the scenes of what planning for the Sherose Mastermind Experience looks like… and what it would be like if you were to attend. However, can’t give away all of our secrets and surprises - so if you’re interested in attending make sure to apply! Let’s div...
May 24, 2022•22 min
Let’s be honest - brand photos ARE your business. They make the first impression on your potential clients, so it’s important to have amazing images that represent what your brand is all about. Today you’re getting lucky because I’m going to share with you how we get the most bang for our buck during our photoshoots by making good use of our time and also ensuring we get the aesthetic and images that we’re looking for. If you have extra nerves and want to make absolutely sure that you get the mo...
May 17, 2022•23 min
Today’s guest is my good friend Severina Thom, owner of Thomfoolery Design Co., who is the creative mastermind behind the Sherose rebrand and also one of the guests at our first annual Sherose Mastermind Retreat! She attended our first ever retreat back in 2021 where she got a break from her daily grind of growing her business, achieving her Master of Fine Arts, and doing her side hustle at Anthropologie. For the first time at the retreat, she created a vision for her company and decided where...
May 10, 2022•1 hr 10 min
Your dreams and big plans for the future are not serving you if they’re just bouncing around in your head, it’s time to get them down on paper so you can get to work on making them your reality! There’s only one way to get to where you want to go, and that’s by planning on how to get there. But first, you need to get crystal clear on where it is that you want to go. Creating a long-term vision for your business is the foundation of your business's success. In today’s episode, we talk about creat...
Apr 26, 2022•21 min
