Confessions of a CEO

Confessions of a CEO dive into both the glamorous and the gritty sides of being a female founder. Host, Kelci Borges uncovers her personal experiences of rebranding her family's seasonal fireworks stand to empowering a community of thousands of fierce female founders. Get a candid look behind the curtain of her business as well as other massively successful founders to learn, be inspired, laugh, and feel less alone in your entrepreneurial journey. We're here to keep it 100% real, say it like it is, and chat about the shit that stinks in business. If you're an ambitious, creative, and purpose-driven woman looking for a community that gets it, you've found your crew. So, whether you're here for a laugh, a lesson, or that 'aha!' moment, grab your favorite drink. Ready for some real talk? Pull up the latest episode and dive in!

Last refreshed: July 21st, 2025 at 12:07 AM ⓘ

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Episodes

Ep. 15: Manifesting Your Vision with Nina Cornelison

The Sherose Show officially has our first guest! Today’s guest is one of my past clients, Nina Cornelison, who is the owner of Ninam/co. She is a photo editor who helps luxury wedding and branding photographers take the tedious task of editing off of their insanely long to-do list! She has worked for large corporations like Pier One and worked on projects for Hermès. I love having this woman in my network because she’s encouraging hard-working and passionate. I had the pleasure of helping her cr...

Apr 12, 2022•1 hr 24 min

Ep. 14: Creating Your Quarterly Marketing Plan

Don’t let the title of this episode scare you! Creating your 90-day marketing plan doesn’t have to be this crazy, robust, or intimidating process. It can be very simple, streamlined, and have your future self thanking you! In today’s episode, I teach you how to do exactly that through setting business goals, writing promotional content, increasing your brand awareness, and finding the sweet spot between sales and your other content! You’ll learn how to map out your next 90-days of events, promot...

Apr 05, 2022•26 min

Ep. 13: What To Do When Facing Content Burnout

Have you looked under every rock, nook + cranny and still can’t find the inspiration to write your content? You may be suffering from a case of content burnout! Content burnout is no joke but I’ve found that taking care of yourself before it hits makes the process of getting your inspiration back 100x easier. In today’s episode, I talk about my own struggles with burnout and give you some tangible tips to get re-inspired when facing the dreaded content burnout. Ready for inspiration to strike ag...

Mar 29, 2022•24 min

Ep. 12: The One Thing That Grew My Business In 1 Year

The saying is true, it really is all about who you know. Networking is the single most important thing I did to grow my business in its first year. Getting to know the people in my community is what pushed my business to where it is today. Without those initial connections, there’s no way Sherose would be the business that it is in year four. In today’s episode, I talk about how I grew my business by pushing past my nerves and getting invested in my local community. I set up meetings with anyone...

Mar 15, 2022•19 min

Ep. 11: How a Firework Stand Called Titty Titty Bang Bang Started My Marketing Career

Today’s our anniversary! 🎉 A year ago today we launched the Sherose rebrand, so what better way to celebrate than to take a look back at the journey it took to get here! In today’s episode, I talk about how a firework stand ignited my passion for marketing, the beginning of my social media journey, and how + why I quit my 9 to 5 to start my dream business. Ready to learn how a firework stand called Titty Titty Bang Bang started my marketing career? Then hit that play button and let's dive in! F...

Mar 08, 2022•16 min

Ep. 10: Three Ways To Increase Instagram Story Views

Not impressed with your IG story views lately? Me either… After some research and testing, I realized that I wasn’t showing enough personality and pizazz. Your followers (and mine) want to see the human side of your brand! In today’s episode I teach you three easy ways to increase your IG story views. Everything from how to effectively use engagement stickers, fun ways to gamify your instagram account, and ideas on how to be more personal and share about your life! Ready to get more eyes on your...

Feb 22, 2022•20 min

Ep. 9: How To Batch Record Your Instagram Reels

It’s no secret that Reels are the #1 way to grow your Instagram right now - and the proof is in the pudding! Reels have helped us and our clients reach sooooo many new eyes at an astonishing rate. However, consistent posting = more growth, so we suggest that you develop a clear and concise way to batch your Reels so you can remain consistent! In today’s episode, I give you a step by step guide on how to batch record your IG Reels. This is the process my team and I have perfected + it gets us to ...

Feb 15, 2022•27 min

Ep. 8: 5 Ways To Use Instagram Reels For Your Business

Reels are fun to watch and all - but did you know you can use them to SELL? There is truly so much you can do with Reels, and it can take some playing around with it to see what works for your audience! In today’s episode, I share what I’ve learned when it comes to using Reels for your business, and more importantly to make SALES! I give examples of how you can share tips and tricks, add some humor, sell your product or service, use current trends, and show some behind the scenes content. If Ree...

Feb 08, 2022•15 min

Ep. 7: How to Create Your Instagram Reels Strategy

Video. Is. QUEEN. If you are looking for a way to expand your reach and grow your business’s brand awareness, you need to start incorporating video - and more specifically, Instagram Reels. If you aren’t currently using Reels, soak up all the goodness in this episode and HOP ON THE REELS TRAIN. In today’s episode, I share all my golden tips on how to ensure your Reels content is high quality so you can convert those new eyeballs into loyal followers. I teach you how to define three different aud...

Feb 01, 2022•38 min

Ep. 6: How to Become an Endless Content Machine

If you are a one-woman show or just simply don’t have the means to hire a social media strategist just yet, I bet you’ve struggled coming up with what the HECK to post on social media. I know I’ve been there! In today’s episode, I teach you how to create an ever flowing river of content! I teach you my tips + tricks on how to repurpose your past content, gather inspo from other platforms, utilize influencers in your industry, get content ideas from your audience, and most importantly, how to dev...

Jan 27, 2022•21 min

Ep. 5: Map Out Your 2022 Business Plan

There are times when you can just put your dreams and goals out into the universe and they will manifest, but there are also times where you need to put your energy and hard work into those things you want in your life! If you aren't sitting down and putting together a business plan + mapping it out in detail, you are setting yourself up to not achieve any of the goals and dreams you’ve had tucked away in the back of your mind because you have no way of how to get there! Luckily for you, in toda...

Jan 19, 2022•29 min

Ep. 4: How to Build an Email List

We’ve all been caught completely neglecting our email marketing from time to time… no judgement here! But, when I actually take the time to keep my email list up to date and consistently send emails, I always see a huge return in engagement and conversion. Once you get the hang of it, email marketing is truly a simple and great way to authentically and individually reach your potential clients. In today’s episode I walk you through how to build your email list to get you pumping out those emails...

Jan 11, 2022•17 min

Ep. 3: How to Add Recurring Revenue to Your Business

Do you ever feel like your physical / mental / emotional tank is running on empty after constantly launching new products and trying to find ways to make ends meet? All of the above?? I know how you feel, and I have totally been there. Relying on monthly launches to pay the bills gives me a stress rash just thinking about it. But I have a solution that completely changed my life… RECURRING REVENUE! In today’s podcast I will show you five ways to create recurring revenue for your business so you ...

Jan 11, 2022•17 min

Ep. 2: How to Hire Your First Employee

What if I told you hiring your first employee doesn’t have to be as challenging as it sounds? What if I told you the process can be whatever you make of it because YOU get to decide who gets to join your team and YOU get to make the rules? If I would have known the time, stress, and tears I could save by growing my team, I would have hired a HECK of a lot sooner! In today’s podcast I will walk you through the seemingly daunting (but actually relatively easy) task of hiring your first employee! I...

Jan 11, 2022•23 min

Ep. 1: How to Exponentially Grow Your Instagram

Ready to exponentially grow your Instagram and create more sales? I hate to break it to you, but buying followers, or even focusing on getting more followers for that matter, is NOT the answer. Honestly, if people aren’t buying from you now, not much will change if you get more followers. You can have a successful, thriving business whether you have 5,000 followers or 50,000 followers, it’s all about how you show up and engage with them. In today’s episode I share all the knowledge I’ve learned ...

Jan 11, 2022•19 min

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