PR in the Age of Rage

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll unpack the major themes from the 2025 PRovoke Global Summit in Chicago — from the rise of the “Richilante” to the paradoxes shaping corporate reputation today. Craig recaps the week’s standout panels, exploring how PR leaders are navigating cynicism, privilege, and fairness in what was called “the age of rage.” Together, the hosts examine why communicators must balance speed with restraint, clarity with coherence, and outrage with empathy — and why the future of reputation management might sound more like conducting than controlling.

Takeaways

• The newly coined “Richilante” reflects a growing class of privileged consumers who wield outrage to influence social and corporate agendas.
• Fairness — not just price or policy — is at the heart of today’s consumer reactions
• The K-shaped economy mirrors a communications divide: both wealthy and struggling consumers feel disenfranchised but express it differently.
• Communicators must reconcile contradictions — between purpose and cultural relevance, speed and reflection, clarity and coherence.

Topics Mentioned
Corporate reputation, PRovoke Global Summit, privilege and outrage, fairness, K-shaped economy, consumer cynicism, AI in communication, misinformation, integrity, coherence, purpose vs. cultural relevance, crisis communication, ethics in PR, outrage culture, media trust, corporate values

Companies Mentioned
Maslansky & Partners, UnitedHealth, McDonald’s, Deloitte, American Eagle, Cracker Barrel

Episode Hashtags
#MaslanskyAndPartners #UnitedHealth #McDonalds #Deloitte #AmericanEagle #CrackerBarrel #ProvokeGlobal #CorporateCommunications #PublicRelations #CrisisCommunication #ConsumerTrust #AIinPR #EthicalLeadership #BrandReputation #Fairness #Cynicism #Integrity #ReputationManagement #ShawnPNeal #AdvoCast #OCRNetwork



Communication Breakdown is a production of the Observatory on Corporate Reputation.
Hosted by Craig Carroll and Steve Dowling.
Produced by Shawn P Neal and the team at AdvoCast.

For questions, feedback, or episode suggestions, reach out at podcast@ocrnetwork.com