Treat Your Prospects with Care. Lead Generation vs Demand Generation Explained | Dan Tabaran

Coffee with Closers

Apr 18, 2022•36 min

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Episode description

In this episode of Coffee with Closers, you’ll learn that you can’t solely focus on lead generation as if it’s the only thing that matters. There are a lot of things that go on before lead generation and there’s a whole bunch of things that go post lead generation. All of them are important if you want to get that revenue. Today’s guest says, focusing on the demand gen makes a bit more sense because it’s literally translating into ROI.

Meet Dan Tabaran, CMO at N. Rich, a demand generation-oriented marketing expert focused on maximizing performance and revenue, and as he calls himself, an octopus marketer. With extensive experience in influencing business development and driving commercial initiatives, Dan has helped build businesses from the ground up and increase their value up to half a billion dollars.

Coming up:

• What is article marketing and how does it work?

• How is article advertising different from other kinds of digital advertising?

• How is lead generation different from demand generation?

What are some specific demand gen strategies that are working really well?

• Do you need to gate your content? And how to go about the fill-in forms?

This and so much more in today’s episode. Enjoy!

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►Find Dan Tabaran on LinkedIn at https://www.linkedin.com/in/dantabaran/

►Visit N.Rich at https://n.rich/

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This series is brought to you by OneIMS - a leading digital marketing agency helping businesses win new customers.