Send us a text Anyone can be a photographer, right? Lara Schmoisman sits down with Kimberly Espinel, a food photographer and stylist to talk about what really goes into being a photographer and entrepreneur. There’s much more happening behind the scenes. Learn how good photographers have a mastery for seeing beyond the photo. What you'll learn? Why good photography is valuable to your business Fun facts about food styling The photographer's creative and business responsibility on a shoot Marketi...
Oct 20, 2022•24 min•Season 3Ep. 115
Send us a text If used properly, LinkedIn can be an invaluable tool in your professional life. But not everyone knows the ins and outs that lead to a successful LinkedIn presence. Enter Josh Steimle, an entrepreneur and the author of 60 Days to LinkedIn Mastery . He has successfully leveraged his LinkedIn profile to make crucial business connections and can help you succeed as well. You’ll learn: The keys to using LinkedIn to find the right person for the job When it comes to connections on Link...
Oct 03, 2022•29 min•Season 3Ep. 114
Send us a text Kris Jenner famously once said, “If somebody says no, you're talking to the wrong person.” On this week’s Coffee N° 5, our guest Stephanie Burns knows how much truth lies behind that statement. As the founder of The Wyld Agency, Burns teaches CEOs and industry leaders how to pitch themselves in order to grow their brand organically. In order to do this, it takes a lot of courage and a lot of questions. On this Coffee N° 5, Burns shares with us some of what she tells her clients. W...
Sep 26, 2022•29 min•Season 3Ep. 113
Send us a text As an inventor and businessman, Shazam founder Chris Barton knows how to get an idea off the ground. In this episode of Coffee N° 5, he talks about creative persistence as a methodology that uses innovation to overcome hurdles during development. His company Shazam didn’t start with a completely original idea. According to him, there were many companies already trying to solve the problem of identifying music before he hit the scene. But by reframing how to solve this everyday pro...
Sep 19, 2022•32 min•Season 3Ep. 112
Send us a text What is the “thing” that all successful people do? Lara Schmoisman sits down with Jason Feifer, author and creator of Build for Tomorrow Podcast and editor-in-chief of Entrepreneur Magazine , to discuss navigating change for success. What you’ll learn: Why being BAD at something is necessary in finding success The four phases of change and where most people give up How to expand your time every day The purpose of doing things for the first time For more information on Jason and hi...
Sep 12, 2022•31 min•Season 3Ep. 111
Send us a text We all have been there. The moment when you feel like you are doing everything, working hard, and stuck on a loop of rush and repeat. This world moves at a pace that is distracting and often leaves us in a short-term mindset. Today’s guest, author of The Long Game, and rising world business thinker, Dorie Clark, is here to bring us into the future with advice on strategic thinking. What you'll learn: Balancing Entrepreneurship and Creating Space for Nothing Yoga Handstands and You...
Sep 06, 2022•35 min•Season 3Ep. 110
Send us a text Lauran is the founder of the big and bold yoga accessory brand Stratosphere41. She expresses how yoga changed her life and ultimately led her to create the brand. Former corporate flight attendant, yoga teacher, and yoga brand entrepreneur talks branding, authenticity, and how to create superfans at trade shows. What you’ll learn: How to build a brand from something that you love How to stand out and make lasting connections at your next trade show Why being authentic shines the b...
Aug 29, 2022•27 min•Season 3Ep. 109
Send us a text We all reach for our phones to capture the most precious moments of life. It’s as if we are living through a lens. What does this really look like? Today’s guest is one of the world's most influential people. He coined the terms “small data” and “neuromarketing” and is the author of The Ministry of Common Sense . On Coffee N° 5, Lara digs deep with the world thinker Martin Lindstrom on common sense and how to get it back. What you’ll learn: The world’s top thinker Martin Lindstrom...
Aug 22, 2022•19 min•Season 3Ep. 108
Send us a text Lara Schmoisman sits down with Columbia Law School professor and best-selling author Alexandra Carter to discuss how she became a master negotiator and how you can use her negotiation skills and wisdom to get what you need out of every conflict. What you’ll learn: Alexandra shares why negotiation in business isn’t just “arguing about money” (and what it REALLY means to her) Alexandra illuminates how you can determine what you need out of a conflict — and make sure you receive it A...
Aug 15, 2022•37 min•Season 3Ep. 107
Send us a text Lara Schmoisman sits down with Allie Egan, CEO of whole-health skincare brand Veracity. They discuss the role that hormones play in skincare, how Allie built her incredible team, and why skincare shouldn’t be a “clinical, scary” experience. What you’ll learn: Allie shares the “upsides” of women in business taking risks and embracing challenges Allie discusses the “magic” of combining medical experts like dermatologists with a skincare brand Allie tells us the ingredient that is th...
Aug 08, 2022•20 min•Season 3Ep. 106
Send us a text On this episode of Coffee N° 5, Lara sits down with Gene Marks, entrepreneur and decorated writer and author who’s written for The New York Times , The Washington Post , and Entrepreneur Magazine . Gene has written five books that focus on management for small- to medium-sized businesses, and he sits down to talk to Lara about his experience and what budding entrepreneurs need to know. What you’ll learn: Gene explains why running a business isn’t a “romantic thing” — and what Holl...
Aug 01, 2022•37 min•Season 3Ep. 105
Send us a text In this special solo episode, Lara Schmoisman discusses how to optimize your marketing emails’ subject lines to grab the attention of your audience. What you'll learn: Lara shares the annoying marketing mistake entrepreneurs MUST avoid so they don’t alienate their audience Lara discusses the power of language (no matter what language you speak!) to convey your unique message Lara shares the importance of authenticity and why copying someone else (even if they’re successful!) is no...
Jul 28, 2022•13 min•Season 3Ep. 104
Send us a text It’s hard to deny the impact that social media influencers have over our digital media ecosystem, and today’s guest is an expert in leveraging the power of influencer marketing to help a brand grow. On Coffee N° 5, Lara sits down with marketing podcaster Jason Falls to discuss how to make influencer marketing work for your company — and what mistakes to avoid when doing so. What you’ll learn: Jason shares the difference between posting and a partnership — and explains how this dis...
Jul 25, 2022•28 min•Season 3Ep. 103
Send us a text CEO Lara Schmoisman discusses mistakes entrepreneurs make when building their website and how these errors can damage your brand — and the way customers relate to it. What you'll learn: Lara shares why a fancy website might not be best for your business (and might even hurt it) How to make a website clearer and more navigable The importance of understanding your website’s “WHY” Sign up for my free marketing masterclass . Join our Facebook Group . Follow our host Lara Schmoisman on...
Jul 21, 2022•9 min•Season 3Ep. 102
Send us a text On this episode of Coffee N° 5, Lara sits down with Ruth Gotian, the Chief Learning Officer of Weill Cornell Medicine. Ruth is an author, educator, and Forbes 50 Over 50 semi-finalist who deeply understands and specializes in what factors make people successful. She shares with Lara her insights about the nature of success, the importance of pursuing your passion, and why there’s enough room for everyone who is willing to work to be successful. What you’ll learn: Ruth explains the...
Jul 18, 2022•26 min•Season 3Ep. 101
Send us a text In this special solo episode of Coffee N° 5, award-winning CEO Lara Schmoisman explains how a brand guide can enrich your company, why your business needs one, and how to develop a brand guide that solidifies your company’s message and objectives. What you’ll learn: Lara explains common logo design mistakes that entrepreneurs often make — and how they can hurt your brand Lara illuminates the power of words in a brand guide and how to use this power to your advantage Lara shares th...
Jul 14, 2022•10 min•Season 3Ep. 100
Send us a text On this episode of Coffee N° 5, we welcome food industry innovator Jenny Goldfarb. Jenny is the embodiment of the American dream: she started her business Unreal Deli in her tiny kitchen, and within just a few years became a massive success. She sits down with Lara to talk about what makes Unreal Deli different, incorporating her Jewish faith into her business, and how she landed a deal with Mark Cuban on Shark Tank . What you’ll learn: How during the pandemic a massive pivot in h...
Jul 12, 2022•20 min•Season 3Ep. 99
Send us a text Lara Schmoisman knows better than anyone that being a CEO is about more than owning a business. It’s about being the type of leader that a team finds inspirational and believes in. In this episode of Coffee N° 5, Lara shares her best advice about being a leader, making employees feel like they belong to a team, and developing a culture that works. What you’ll learn: What it means to have everyone work with the same logistics (both employees and clients) — and what happens when no ...
Jul 07, 2022•16 min•Season 3Ep. 98
Send us a text On this episode of Coffee N° 5, Lara sits down with marketing expert Kate Ahl. Kate Ahl is a digital marketing specialist who helps entrepreneurs leverage the power of Pinterest to engage their audience. She tells Lara all about Pinterest for business, what Pinterest users are really looking for, and how to leverage the power of keywords on Pinterest to expand your business’s reach. What you’ll learn: Kate explains the importance of looking towards the future in marketing and how ...
Jul 05, 2022•26 min•Season 3Ep. 97
Send us a text In the age of social media ads, influencer marketing, and pop-up ads offering users discounts and savings, many business owners find themselves asking one fundamental question: Is email marketing even worth it anymore? In this episode, digital marketing CEO Lara Schmoisman shares why email marketing is still the most effective targeted marketing tool out there and provides other entrepreneurs with insight into how they can make email marketing work for their business. What you’ll ...
Jun 30, 2022•13 min•Season 3Ep. 96
Send us a text On this episode of Coffee N° 5, Lara sits down with analytics expert Rand Fishkin. Rand is the CEO of SparkToro and a leader in the world of search engine optimization. He and Lara enjoy a conversation in which they discuss the importance of knowing your audience on a deeper level, how to use competitor research to your company’s advantage, and why raising venture capital was surprisingly not a good idea for his business. What you’ll learn: Rand explains that when it comes to SEO,...
Jun 28, 2022•29 min•Season 3Ep. 95
Send us a text One of the biggest challenges for business owners is acquiring clients that generate real, consistent revenue. In this double-shot episode of Coffee N° 5, award-winning CEO Lara Schmoisman discusses the biggest mistakes entrepreneurs make when pitching their services, how to properly prepare to meet with a client, and how to strike a balance between offering value to clients while being honest about your boundaries. Business owners won’t want to miss this insider information! What...
Jun 23, 2022•9 min•Season 3Ep. 94
Send us a text On this episode of Coffee N°5, Lara sits down with finance guru Kiana Danial of Invest Diva. Kiana is an award-winning CEO and best-selling author who specializes in wealth management, investments, and demystifying the stock market. She sits down with Lara to discuss the difference between trading and investing, how to master the market like a pro, and why no one should “play” the stock market. What you’ll learn: Kiana explains why the phrase “playing the market” is inaccurate. Yo...
Jun 21, 2022•27 min•Season 3Ep. 93
Send us a text Have you ever thought of starting a podcast? This episode is for you! Today we talk to Billy Saleebey about podcasts and why this is a great time to start one. During the pandemic, many people jumped into podcasting, only to realize it’s not for everyone. We talk about how to monetize podcasts because often they don’t bring in the dough-based on views alone. Billy has a few tips on different ways to make money off your podcast. Billy talks about what it takes to start a successful...
May 17, 2022•30 min•Season 2Ep. 92
Send us a text In today’s episode of Coffee N5, Lara Schmoisman shares some wisdom when it comes to contracting services of others, whether that’s an agency or a freelancer. Learn how to know when to bow out of a contract. What you’ll learn: Tips for contracting service of others, freelancers, or agencies. Lara’s negative experiences How to know when to end a contract. Your knowledge as a resource. How to ensure that your requests are listened to and followed. Follow our host Lara Schmoisman on ...
May 10, 2022•11 min•Ep. 91
Send us a text Kara Goldin is a big believer in not taking “no” for an answer. For her, the question that follows is, “Why not?” And this is part of what drove her to found Hint Water, now a popular brand sharing shelves in supermarkets next to other major players in the beverage industry. Kara initially got the idea for Hint Water after she decided to cut out Diet Coke, which she had been drinking since she was in high school. It was hard to do, she said, but she noticed a lot of changes. She s...
May 03, 2022•32 min•Ep. 90
Send us a text In this mini-episode of Coffee N. 5, we talk about how, in business, it’s not personal! Host Lara Schmoisman talks about the situations in which business can veer into being too personal. Ways you can stay away from being personal are discussed too — for example, having your rules stated clearly in a client guidebook. That way, in case of any issues or confusion, you can refer back to the guidebook. There’s also the risk of taking it personally when a client doesn’t work out. Howe...
Apr 26, 2022•12 min•Season 2Ep. 89
Send us a text We are so excited to have business management specialist and author of bestselling finance and motivation book The Beginner’s Guide to Wealth James Whittaker. James works as a mentor for C-level executives, helps them map out their goals, and provides the necessary tools for them to reach their targets. He’s also the host of the Win the Day podcast, where he interviews different entrepreneurs in over 80+ episodes. James defines success as having the freedom to structure the day ho...
Apr 19, 2022•27 min•Season 2Ep. 88
Send us a text We are so excited to have marketing educator and Ph.D. graduate Sharmin Attaran on the Coffee N. 5 podcast today. Sharmin began studying economics at UCLA, but towards the end of her senior year, she started working as an advertising intern for Vitamin Water, which completely fascinated her and shifted the course of her career. After confessing to her dad her newfound love for the advertising world, he suggested that she take her first marketing class: consumer behavior. Now she t...
Apr 12, 2022•27 min•Season 2Ep. 87
Send us a text Dan Nelken doesn’t like to think of himself as an expert, but his bestselling book on copywriting, with all the help it has provided writers, says otherwise! Dan got the idea for his book, A Self-Help Guide for Copywriters when asked to hold a course for other writers. This book is a self-help guide for writers, providing them with tips and templates for writing. In this podcast, we talk shop about writing and written content. Dan gives some of his tips and tricks on writing. For ...
Apr 05, 2022•30 min•Season 2Ep. 86
