#94 - Unlocking the Right Mechanisms for Sales Enablement | Max Weinstein, Sophos

Adam is joined by Sophos VP of Market Intelligence Max Weinstein to talk about successful strategies for sales enablement. The two dive deep into Max's three biggest tips for sales enablement, why building a strong relationship with product marketing is essential, and the balance between giving too much context versus not enough.

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Timestamps:

(00:04) Welcome to the Competitive Enablement Show
(01:52) Max's three biggest sales enablement tips
(05:13) Understanding your sales org inside and out
(08:56) Enabling your reps to cross-sell
(13:59) Where self-serve enablement comes into play
(16:37) Working with sales leadership and management
(18:51) Mechanisms for sales enablement and product marketing collaboration 
(22:54) Enabling your sellers with the right amount of context

Production Team:

Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes

Music Credits

Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses

Host: Adam McQueen
Production: Grayson Ottenbreit

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