#89 - Continuing the Saga in Your Competitive Intel Newsletter | James Raffield, Druva
Episode description
Adam is joined by James Raffield, Director of Competitive Intelligence at Druva to learn how he serves different audiences with his Competitive Intel Newsletter. James shares how he engages and inspires his audiences, how he chooses what intel to include in his newsletter and how he writes the all-important 'how it matters' section of his newsletter.
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Key Moments
(00:00) Intro with Producer Ben
(02:10) James's three competitive intel newsletter tips
(07:02) Encouraging readers to take action through the newsletter
(10:01) Supporting org-wide campaigns with the newsletter
(13:50) Enabling the senior leadership team
(17:41) Building a culture of compete
(25:05) Keeping your audience engaged
Production Team:
Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes
Music Credits
Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses.
Host: Adam McQueen
Production: Grayson Ottenbreit
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