#80 - Using AI to Build Win-Loss Programs | Ryan Sorley

Adam is joined by the host of Blindspots, founder of DoubleCheck Research and Klue VP of Win-Loss Ryan Sorley to look at how artificial intelligence (AI) can be used to build, design and deploy win-loss programs.  From research to transcription synthesizing to leveraging AI tools to help your interview outreach, the whiz of win-loss Ryan Sorley has tactical takeaways for it all.

You can dive way deeper into how Ryan sees the future of AI and Win-Loss in his feature presentation at the Winner's Circle event by the Compete Network.

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Hear from the CEOs, founders and investors who use win-loss to grow their business and beat the competition on Season 3 of Blindspots hosted by none other than Ryan Sorley.

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Key Moments

(00:00) Intro 

(01:08) Ryan’s biggest takeaways for win-loss programs 

(03:58) How can AI help build win-loss programs? 

(07:30) The most surprising application of AI on win-loss programs 

(12:10) Win-loss data that makes Ryan angry! 

(13:23)  The problem with win-loss surveys 

(17:22)  The best win-loss intel from win-loss analysis 

(19:17) Closing the competitive revenue gap with win-loss 

(24:53)  Blindspots season 3 HYPE!! 

Team:

Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes

Music Credits

Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses. 

Host: Adam McQueen
Production: Grayson Ottenbreit

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The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.