#78 - Inside the Competitor's Mindset | Professor John Horn, Washington University in St. Louis
Episode description
Professor John Horn (former McKinsey, author, and professor of economics) joins the show to talk about how companies should be using competitive intelligence insights to better understand the competition.
John and Ben talk about why it's a huge mistake for organizations to ignore their competitors, why war gaming is so much more valuable than role-playing, and the strengths and limitations of AI when it comes to competitive intelligence.
Get a copy of John's recently published book Inside the Competitors' Mindset here.
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Key Moments
(02:22) Why it's a mistake to pretend you have no competitors
(08:08) How competition has evolved over the past two decades
(13:00) How the best companies operationalize competitive intelligence
(17:59) The secret to effective war gaming
(20:36) How AI will impact competitive intelligence and enablement
Team:
Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes
Music Credits
Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already uses.
Host: Adam McQueen
Production: Grayson Ottenbreit
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About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.