#77- Avoiding Competitive 'Strategery' | Alysse Nockels, Palo Alto Networks

Senior Director of Competitive Intelligence at Palo Alto Networks Alysse Nockels joins  Adam McQueen at SCIP IntelliCon 2023 in sunny Scottsdale. Adam and Alysse dish on the most memorable win of her career, how her compete team's priorities have changed in the last 12 months, and why Alysse says you should never, ever deprioritize tactical support for more longterm strategic thinking.

As much as you'll love listening to this interview, you should really check it out on Klue's YouTube Channel, shot on location in Scottsdale. We post (almost) every episode there, so check it out!

Timestamps:

(00:02) Introduction
(03:32) The biggest misconception of competitive intelligence pros
(04:30) Changing business priorities amid economic uncertainty
(05:58) Alysse's most memorable million-dollar win
(08:13) Why win-loss helped seal the deal
(10:08) Finding the REAL value in differentiation
(12:54) How to enable a massive sales force
(16:17) Making financials fun (at a Waffle House)
(18:32) Crushing your competitive intelligence newsletter
(19:43) Communicating the value of compete to leadership

Production Team:

Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes

Music Credits

Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms your team already us

Host: Adam McQueen
Production: Grayson Ottenbreit

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About the Compete Network:

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.