#69 - 5 Things the Best Compete Programs All Do | Sophie Baker & Honami Kawamura

The best competitive enablement programs don't have problems with low adoption. But a lot of them did at one point. So we invited two of Klue's most experienced Customer Success Managers to share the best practices they've seen — and preached — first-hand that have led to higher content adoption among their clients.

Sophie and Honami talk about the most important areas of focus when building out your compete program, why it's important to get creative and make compete fun, and which stakeholders you should lean on for support in building compete content.

Learn more about how to run a competitive confidence survey and download our free template here: https://klue.com/blog/the-secret-to-boosting-sales-confidence-against-competitors

And don't forget to sign up for our weekly Coffee & Compete Newsletter for your weekly dose of the best competitive content in the business.

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Key Moments:

(00:09) Welcome to the show
(05:17) How to start building your competitive enablement program
(08:19) The best ways to get stakeholder buy-in
(11:32) How to write a strong competitive intelligence newsletter
(13:39) How to share competitive intel internally
(19:32) Engaging your top sellers and asking for feedback
(25:31) The best ways to build a compete program from scratch
(28:12) How to measure the success of your compete program
(32:52) What a competitive confidence survey can tell you
(38:26) Rapid Fire

Team:

Host: Adam McQueen
Producer: Ben Ronald
Post Production: Grayson Ottenbreit
Audio Editor: Michael Panes

Music Credits

Intro Music: The Podcast Intro by Music Unlimted
Rapid-Fire Music: Los Angeles by Muzaproduction

About Klue:

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Host: Adam McQueen
Production: Grayson Ottenbreit

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

About the Compete Network:

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.