#40 - Cutting Out Competitive Chaos (with a Maturity Model) | Brad Lawless, Movista

Adam is joined by Movista's Sr. Director of Product Marketing Brad Lawless to talk about how the Competitive Enablement Maturity Model has helped him build his compete program up from the ground. In just 5 short months, Brad has implemented reporting, expanded the scope of his role, and hired a new employee along the way.

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Host: Adam McQueen
Producer: Ben Ronald 

Timestamps

(02:36) Why Brad loves the Competitive Enablement Maturity Model
(07:21) Progress made from Day 1 to now
(11:09) The road to adding headcount
(15:52) Starting from the basics
(21:39) Measuring Competitive Enablement success
(26:42) Measuring sales engagement
(29:03) Starting with sales
(32:17) Enabling other teams with Competitive Enablement
(39:16) Onboarding made easier with the Maturity Model?
(43:46) Why compete programs need to use a Maturity Model

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Host: Adam McQueen
Production: Grayson Ottenbreit

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