#17 - Enabling Product Teams With Competitive Intelligence and Earning a Strategic Voice at the Leadership Table | Fiona Finn, Unbounce
Episode description
Adam McQueen is joined by Fiona Finn, Director of Product Marketing at Unbounce, to talk about how she scaled the influence of Unbounce's competitive program across different teams in the organization.
Fiona shares her best practices for a phased approach to building a competitive process, hot tips on how to get leadership and cross-functional partners to buy in, and how the product and UX teams at Unbounce weave competitive intelligence into everything they do.
For even more insights from industry leaders, then come joins us for Klue’s first-ever Competitive Enablement Summit on October 27 and 28.
Timestamps:
00:01:10 | The Unbounce Competitive Program story
00:03:00 | Building your competitive program
00:15:40 | Partnering with teams other than sales
00:27:15 | Increasing your Competitive Program’s visibility within the organization
00:32:40 | Getting leadership to buy in
Host: Adam McQueen
Production: Grayson Ottenbreit
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