#1 - How to Get Sales Buy-in for Your Competitive Enablement Program

Adam is joined by Alex Organ, Competitive Program Strategist @ Klue, to talk about some of her best strategies for earning sales adoption during the early stages of rolling out a competitive enablement program.

They talk about the importance of explaining why competitive intelligence matters to sales reps, establishing executive sponsorship to build a competitive culture, and how to customize training so that sales teams can find value early.

Host: Adam McQueen
Production: Grayson Ottenbreit

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