Episode 133: How to Prepare your Business for the Holiday Season Welcome to episode 133 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how you can prepare your business for the holiday season from a marketing perspective while setting yourself up to take some time off. In our one-hundred-and-thirty-third episode you’ll learn: When influencers and bloggers should have their photographic/visual content done in advance How the seasons impact our content...
Aug 17, 2023•27 min•Ep. 133
Episode 132: Tips for the Perfect Flatlay Welcome to episode 132 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk with our resident photographer, Jessie Wyman, about her favorite tips to nail the perfect flatlay that you can use on your website, social media and promotional materials! In our one-hundred-and-thirty-second episode you’ll learn: How flatlays can be used in your content creation The supplies you will need to create your own flatlay How to set up...
Aug 10, 2023•28 min•Ep. 132
Episode 131: Must-Have Content for Your Website Welcome to episode 131 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about must-have content for your website. These are the things you need to have on your website from day one. In our one-hundred-and-thirty-first episode you’ll learn: What visual content is needed for your website How to plan for visual content and things to consider What you need for written content and structure on your website Why you s...
Aug 03, 2023•27 min•Ep. 131
Episode 130: How to be Okay with Taking a Break in your Business Welcome to episode 130 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to be okay with taking a break in your business. Our very own Kate Andrews is talking about how she reframed her mindset when it came to taking a step back during her recent maternity leave. In our one-hundred-and-thirtieth episode you’ll learn: Why you need to be okay with taking a break in your business when it ...
Jul 27, 2023•8 min•Ep. 130
Episode 129: Beyond the Laptop Shot: How to craft a personal brand photography session that is unique to you Welcome to episode 129 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to step out of the box when it comes to shot types and avoiding the common ‘work at your laptop’ shot with our very own Jessie Wyman! In our one-hundred-and-twenty-ninth episode you’ll learn: What a personal brand is What kind of visual content you need as a personal bra...
Jul 20, 2023•26 min•Ep. 129
Episode 128: How to Pivot Your Brand and Offer as a Creative Entrepreneur Welcome to episode 128 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to pivot your brand and offer as a creative entrepreneur with Courtney Fanning of Big Picture Copywriting. In our one-hundred-and-twenty-eighth episode you’ll learn: How to tailor your offer/services based on what your clients say & why this is so important How this creative entrepreneur decided it wa...
Jul 13, 2023•38 min•Ep. 128
Episode 127: How to Craft a Successful Email Nurturing Sequence Welcome to episode 127 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to craft a successful email nurturing sequence with Sarah Noel Block of Tiny Marketing. In our one-hundred-and-twenty-seventh episode you’ll learn: The importance of your nurture email sequence and how it ties into your email welcome sequence The right cadence for your nuture sequence How your client’s problems can...
Jul 06, 2023•38 min•Ep. 127
Episode 126: How to gain traction and growth on TikTok as a Content Creator or Entrepreneur Welcome to episode 126 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about all things TikTok with Jasmine Sawaged of JazMedia. In our one-hundred-and-twenty-sixth episode you’ll learn: Why Jaz found success on TikTok when she wasn’t gaining traction on Instagram The benefits of using the platform as a content creator or entrepreneur and how it is different than Ins...
Jun 29, 2023•48 min•Ep. 126
Episode 125: Jessie’s ChaptGPT and Copy.AI Experiment Welcome to episode 125 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss Jessie’s ChaptGPT and Copy.AI Experiment. In our one hundred and twenty-fifth episode you’ll learn: How Jessie tested both ChatGPT & Copy.AI as it relates to her brand photography business The results she got from some example prompts How to get the best results from these platforms How she plans on integrating AI into her cont...
Jun 22, 2023•23 min•Ep. 125
Episode 124: Tips from a Content Creator - before it was a thing Welcome to episode 124 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss the four things Kate learned growing up with a content creator - before that was even a term! In our one hundred and twenty-fourth episode you’ll learn: The four things Kate learned about content creation from her Nunny who turns 102 today! Including tips on photography, creativity and being in the moment. A little about...
Jun 15, 2023•20 min•Ep. 124
Episode 123: How to overcome paralysis when it comes to creating content Welcome to episode 123 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how to overcome paralysis when it comes to creating content. In our one hundred and twenty-third episode you’ll learn: How Kate gives herself certain steps to overcome some blocks in her content creation How she works with her ADHD to unblock paralysis Some tips from Jessie as a photographer and how she overcome’...
Jun 08, 2023•26 min•Ep. 123
Episode 122: How to Rebuild your Content Creation/Influencer Business Post-Pandemic. Welcome to episode 122 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to rebuild your content creation/influencer business post-pandemic. In our one-hundred-and-twenty-second episode you’ll learn: How an influencer took her life as a military wife and turned it into a 6-figure business What happened to her brand deals when the pandemic hit How she’s been suppleme...
Jun 01, 2023•34 min•Ep. 122
Episode 121: Creative Content Examples that We Love Welcome to episode 121 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss creative content examples that we love. In our one hundred and twenty-first episode you’ll learn: From Kate on two Creators that she’s been inspired by lately From Jessie on why she’s geeking out over two Creators she’s loving lately A few thoughts from both Kate & Jessie on WHY they feel their content is so good! Why it’s good t...
May 25, 2023•32 min•Ep. 121
Episode 120: How to Create a Content Subscription for Brands Welcome to episode 120 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to create a content subscription for brands with Alyssa Gordon of Alyssa Joy & Co. In our one-hundred-and-twentieth episode you’ll learn: How moving to a subscription model can help your business How Alyssa structured her subscriptions with her product photography clients and how it’s a great way to earn recurring...
May 18, 2023•42 min•Ep. 120
Episode 119: How to get over the Fear of Experimenting with your Content Creation Aesthetic Welcome to episode 119 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how to get over the fear of experimenting with your content creation aesthetic. In our one hundred and nineteenth episode you’ll learn: The reason why many content creators don’t experiment with their aesthetic and why this is holding them back, including some thoughts on how this ties into you...
May 11, 2023•19 min•Ep. 119
Episode 118: How to Leverage Retainers in a Creative Business Welcome to episode 118 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to leverage retainers in a creative business with Cara Chattelier of Bubbly Creative. In our one-hundred-and-eighteenth episode you’ll learn: What a retainers are and how they can be utilized in business How they are structured and how they differ from hourly rates What types of businesses benefit from employing reta...
May 04, 2023•39 min•Ep. 118
Episode 117: Misconceptions Surrounding Passive Income when it comes to Creating Courses Welcome to episode 117 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss the misconceptions surrounding passive income, specifically around course creation with our very own Jessie Wyman. In our one hundred and seventeenth episode you’ll learn: Some of the misconceptions about passive income A few of the hidden costs behind course creation What Jessie learned about cre...
Apr 27, 2023•32 min•Ep. 117
Episode 116: How To Plan Maternity Leave as a Solopreneur/Influencer Welcome to episode 116 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how to plan maternity leave as a solopreneur/influencer. In our one hundred and sixteenth episode you’ll learn: Why you need to be prepared when it comes to maternity leave How much time Kate is actually taking and how she came to that decision Identifying what can be worked on post-delivery vs. what needs to go comp...
Apr 20, 2023•24 min•Ep. 116
Episode 115: The Simple 3-Step Formula for your Email Welcome Sequence Welcome to episode 115 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the simple 3-step formula for your email welcome sequence with Sarah Noel Block of Tiny Marketing. In our one-hundred-and-fifteenth episode you’ll learn: What an email sequence is and how it can help to grow your business and bring in sales Ideas for your opt-in or freebie, even if you aren’t a “product-based bu...
Apr 13, 2023•33 min•Ep. 115
Episode 114: Simplifying Systems in your Home and in your Business to put you ahead of the chaos Welcome to episode 114 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to simplify systems in your home and in your business to put you ahead of the chaos with Heather Greco of Chaos ‘N’ Cookies. In our one-hundred-and-fourteenth episode you’ll learn: Why it’s helpful and important to understand the systems in your home and business How hiring outside ...
Apr 06, 2023•38 min•Ep. 114
Episode 113: 3 Things you need to know to keep your family and business on a routine Welcome to episode 113 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about 3 Things you need to know to keep your family and business on a routine with Heather Greco of Chaos ‘N’ Cookies. In our one-hundred-and-thirteenth episode you’ll learn: How establishing systems in your home can help you tame the chaos for the entire family How these systems can actually allow space...
Mar 30, 2023•41 min•Ep. 113
Episode 112: How to Balance Content Creation with a Full-Time Job Welcome to episode 112 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about balancing content creation with a full-time job with Colleen Blair, a full-time marketing professional and the face of Travel Like a Local: MA. In our one-hundred-and-twelfth episode you’ll learn: How this marketing professional balances her FT career and her side hustle How her background in marketing gives her uniq...
Mar 23, 2023•22 min•Ep. 112
Episode 111: How to work with brands as a content creator and grow you Instagram Welcome to episode 111 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to work with brands as a content creator and grow your Instagram with Colleen Blair, a full-time marketing professional and the face of Travel Like a Local: MA. In our one-hundred-and-eleventh episode you’ll learn: How to grow your Instagram by engaging with other accounts Why you shouldn’t stop en...
Mar 16, 2023•34 min•Ep. 111
Episode 110: The Importance of Networking as a Content Creator Welcome to episode 110 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about the importance of networking as a content creator with Kimberly Thomas of the New England Coastal Creative Conference In our one-hundred-and-tenth episode you’ll learn: How networking can help grow your creative content career Ways you can find networking events that work for you Tips on how to socialize and make the mo...
Mar 09, 2023•28 min•Ep. 110
Episode 109: How to Monetize your Creative Content Welcome to episode 109 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to monetize your creative content with Marissa Zingg of One CrafDIY Girl. In our one-hundred-and-ninth episode you’ll learn: Why you shouldn’t put all of your efforts behind one form of revenue Ways to earn money with your content including affiliate income What types of content perform well, leading to revenue/monetization How...
Mar 02, 2023•45 min•Ep. 109
Episode 108: How can brand photography support your content creation plan? Welcome to episode 108 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how can brand photography support your content creation plan. In our one hundred and eighth episode you’ll learn: What Brand Photography Is How it plays into your Content Strategy Some real examples on how some of Jessie’s clients have used their photos in their content strategy The different mediums/outlets wh...
Feb 23, 2023•19 min•Ep. 108
Episode 107: How personal should your content strategy be? Welcome to episode 107 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss how personal should your content strategy be. In our one-hundred-and-seventh episode you’ll learn: Three things you should consider when sharing personal situations on social media How sharing personal stories can connect you to your audience When you should think twice before sharing a personal piece of information How to han...
Feb 16, 2023•20 min•Ep. 107
Episode 106: 6 Things you can charge extra for as a Photographer Welcome to episode 106 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss the 6 things you can charge extra for when you're a photographer. In our one-hundred-and-sixth episode you’ll learn: Additional ways to make income as a photographer Real numbers that Jessie has made charging extra for A few ways that you can ensure your still making a profit even if it will involve costs on your end Abo...
Feb 09, 2023•19 min•Ep. 106
Episode 105: 6 Things you can Charge Extra for as an Influencer Welcome to episode 105 of the Cocktails & Content Creation Podcast! For this episode, we’re going to discuss 6 things you can charge extra for when you’re an influencer. In our one-hundred-and-fifth episode you’ll learn: What you can charge extra for as an influencer How you should be breaking down your pricing Why you should take into account your hourly rate when you’re quoting a price How to present your pricing to a brand Ab...
Feb 02, 2023•26 min•Ep. 105
Episode 104: Can Content Creation help you Make 6 Figures? Welcome to episode 104 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about whether or not content creation help you make 6 figures with brand and marketing strategist, Mallory Musante. In our one-hundred-and-fourth episode you’ll learn: How to look at your annual income differently Why it’s okay for your income to fluctuate on a monthly basis How to handle that fluctuation when you have monthly bu...
Jan 26, 2023•45 min•Ep. 104
