How to Pivot Your Brand and Offer as a Creative Entrepreneur
Episode description
Episode 128: How to Pivot Your Brand and Offer as a Creative Entrepreneur
Welcome to episode 128 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to pivot your brand and offer as a creative entrepreneur with Courtney Fanning of Big Picture Copywriting.
In our one-hundred-and-twenty-eighth episode you’ll learn:
- How to tailor your offer/services based on what your clients say & why this is so important
- How this creative entrepreneur decided it was time to rebrand and how she leveraged the same process that she uses with her OWN clients to help with this process
- How she defined her visual ‘mood’ or ‘vibe’ for her brand and how that informed her brand photoshoot
- Why her word of the year was ‘differentiate’ and how that came into play with her rebrand
About our Guest:
As a copywriter and brand messaging strategist for creatives and entrepreneurs, Courtney Fanning helps you wrap your head around what you’re trying to build to create differentiated messaging that resonates with your dreamboat clients. As the founder of Big Picture Copywriting, Courtney provides 1:1 client services as well as marketing and copywriting resources and courses for DIY online businesses. Courtney has worked with New York Times bestselling authors, purpose-driven startups, multi-passionate multi-hyphenates, and ambitious dreamers alike to build a big-picture strategy that turns purpose into profit. Her clients have appeared in Forbes, SXSW, Apartment Therapy, Rising Tide Society & more.
Thanks for Listening!
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Links & Resources:
- Big Picture Copywriting
- Copywriting Cohort Course + Mastermind
- The BP Template Shop
- Free DIY Resources
- Blog + "Letters From Your Editor" Newsletter Sign Up
- @bigpicturecopywriting on Instagram
- @bigpicturecopywriting on Pinterest
Until next time, cheers to your next cocktail and happy content creating!
Hosts of “The Cocktails and Content Creation Podcast”