Velocity Based Training, College Athletics & Identity-based Branding with JOE PEDULLA | Ep. 121
Episode description
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Oklahoma University strength coach Joe Pedulla is back on Coach 'Em Up, and he's not holding back. He digs into VBT, identity-based branding, in-season periodization, and why your athletes might be getting slower because of how you're training them. Plus Joe drops some of the most quotable lines in Coach Em Up history.
He opens up about coaching female athletes at OU and how it completely reshaped his character — patience, temperance, the whole deal. He also breaks down why personal brands that win aren't selling information — they're selling identity, feeling, and community. If you coach and you're trying to build something online, this section alone is worth the full episode.
On the training side, Joe goes deep on Velocity-Based Training. He explains the difference between effort and exertion, breaks down minimal voluntary thresholds for squats, bench, deadlifts, and more, and explains exactly why letting your athletes train at high exertion levels converts fast-twitch Type 2X fibers to Type 2A. He also covers his king metrics — Propulsive Net Impulse and Peak Relative Propulsive Power — and why usable strength is the only strength that matters.
Throw in Daily Undulating Periodization for in-season, a critique of program hopping, audience Q&A, and a hilarious urinal story involving Joe Girardi, and we've got a great episode on our hands!
Produced by
Q6 Media
00:00:00 - Introduction
00:02:30 - Coaching Female Athletes & Life Transitions
00:07:33 - Personal Brands Sell Identity, Not Information
00:12:13 - Time Management, Capacity & Business Systems
00:19:33 - Mentorship & Belief Systems
00:25:44 - Evaluating New Training Methods & Volume Load
00:30:47 - Velocity-Based Training
00:39:03 - Velocity Loss & Fast-Twitch Fiber Conversion
00:43:36 - In-Season Training & Daily Undulating Periodization
00:50:08 - Usable Strength & King Metrics
00:53:10 - Stop Program Hopping
01:00:40 - Q&A: Dictator Mode, Social Media & Elbow Issues
01:04:09 - Pro vs. College Coaching & Building an Online Brand
01:09:02 - Faith, Introspection & Business Foundations
01:11:07 - The Coach's Frame
01:14:15 - What's Next for Joe Pedulla
01:17:36 - Three Things, Rant & Rave
01:24:53 - Resisted Sprints & Submax Training
01:28:12 - Urinal Advice
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