178: Opt-ins, Freebies, and Lists, Oh My!

"You don't own the socials. You serve at the pleasure of the platforms, and they could take it all away tomorrow, without any explanation, if they wanted to."

Having an opt-in or a freebie AND a newsletter list is essential.

When you encounter people (online or in person), you want to be able to say, "I've thought about you, and I've created something that makes your life easier. Here it is."

This is one way we stay top of mind and people can find or refer you when they want/need to.

Create the thing that helps your people and keep sharing it! *The only person who's going to be excited about your business (especially in the beginning) is you.

Want to do this together? Creating an opt-in or a freebie is our theme for February in my membership group for coaches on their way to consistent 5K months. Learn more here >> caryngillen.com/comfortable-in-business

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