Raj Kumar on brand vision and reputation

Raj is the group brand and reputation director at Aviva Plc, the largest UK insurer. Previous to Aviva, he held leadership roles in Asia and Europe with companies like Siemens, Experian and Nokia. 

Raj believes that high performance comes from focussing on building a positive, honest, open and inclusive culture that embraces change.

He is on the board of trustees at the Princes’ Teaching Institute, one of the Prince of Wales’ charities, helping teachers rediscover the love of their subject, inspiring them to bring the latest thinking into classrooms across the UK.