Julie Short on technology marketing, messaging and positioning

Julie is an independent research analyst supporting technology and service providers from startups to well-established companies. 

As a former Gartner research Vice President, she understands the market spending forecasts and has developed innovative ways in helping technology and service providers understand what their business customers need and want. 

She works with them to develop their unique go-to-market positioning and messaging and helps them develop technology and services that make sense to business buyers. She also works with them to structure their organisations for success.

She has more than thirty years experience in both private industry and working for some of the biggest global technology and service providers.

We discuss:

1. Messaging and position for technology businesses
2. Identifying what people want to buy
3. Global consulting practices 
4. Being an analyst at Gartner
5. Digital transformation  
6. Machine learning 

Enjoy the conversation.