Carol Howley on business analytics, scale-ups and B2B marketing

Carol Howley is the Vice President of marketing and communications for Panintelligence. She was the former global head of marketing for Skyscanner.

She’s got over 15 years experience in the digital and technology space for established businesses and start ups specialising in growth marketing, GTM, brand development, communications, automation, and customer research.

Skyscanner welcomed over 100 million monthly website visitors last year and were bought for a record £1.4bn in 2016. 

At Skyscanner, Carol was responsible for the B2B marketing teams looking after distribution partners, APIs and data products, and also was part of the team who managed the global rebrand in 2018.