Ben Rhodes on transforming B2B brands for a modern world
Feb 01, 2021•44 min•Season 1Ep. 25
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Episode description
Ben Rhodes is former Group Marketing Director at Royal Mail where he led the digital transformation.
He transformed Marketing structures to reflect the shifting market landscape, integrated Digital into Marketing, establishing research, data, creative and social media in-house teams.
He also introduced and developed talent by starting and leading the Commercial Graduate Programme, enhancing digital capability and motivating high performing teams.
He has also held senior roles at MCcann London and Mastercard and he was recently recognised as one of the top 100 marketers in the UK by marketing week.
We discuss:
- The digital transformation of Royal Mail
- Building high performing teams
- Stakeholder management
- Brand building and demand generation
- As well as his own personal journey of growth
Enjoy.
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