Clarity from Complexity on Trailblazer FM™ with Lee Matthew Jackson - podcast cover

Clarity from Complexity on Trailblazer FM™ with Lee Matthew Jackson

Lee Matthew Jacksontrailblazer.fm

This is a podcast for anyone buried under spreadsheets, stuck in broken systems, or simply trying to make operations run more smoothly. Each episode explores how to solve real-world business problems with practical strategies, low-code tools like Zoho Creator, and of course smart thinking!

Whether you're building platforms for your business, managing complex data, or just trying to streamline your team's workflow, Trailblazer FM brings you conversations and insights to help make sense of the mess.

🎧 400+ episodes available now, with new episodes launching soon.

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Episodes

Agency Life - Ed Ellingham - CloudCareWP - S20-E02

Meet Ed Ellingham from CloudCareWP. They started in November 2014 as an IT company focusing on Phone Systems, but took a hard left turn and turned into a Web Design company. Combining his technical skills and passion for design, he was able to generate a local name in Web Design. In 2016 his wife left her job to assist in day-to-day operations, and are now bringing on a new virtual employee in India to increase their hours of operation on support tasks. Their focus today is more on the technical...

Aug 10, 201832 minSeason 20Ep. 2

Agency Life - Kylie Martin - Kylie Martin Creative - S20-E01

Meet Kylie Martin from Kylie Martin Creative. She runs her own creative digital agency from her home office. They offer unique bold branding, print media and web design to small and large businesses who want to look and feel professional. Full show notes: https://agencytrailblazer.com/agencylife/agencylife-series-kylie-martin-kylie-martin-creative --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson...

Aug 08, 201833 minSeason 20Ep. 1

How to care for your wellbeing - Yael Matsliak - S19-E08

There is so much distraction in agency life, we need to be able to focus on the present and what's going on and not let it overwhelm us. Yael unpacks with us different mindfulness; wellbeing, fitness and health techniques that we can be using to get ourselves on the right track. Full show notes: https://agencytrailblazer.com/podcast/how-to-care-for-your-wellbeing/ --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy ...

Aug 06, 201841 minSeason 19Ep. 8

Agency Life - Vivienne Neale - VKN Digital Ltd - S19-E07

Meet Vivienne Neale from VKN Digital Ltd. They have been a limited company since January 2017. Before this they were a bunch of creatives working together. They are a group of ten people that includes web developers and designers, writers, graphic artists and marketing strategists. They also have associates that provide them with animation, videography and PPC. They moved up from London to Doncaster in the north of the UK last year for a change of air and it's been a very interesting journey in ...

Aug 03, 201829 minSeason 19Ep. 7

Agency Life - Martin & Lyndsay - Jammy Digital - S19-E06

Meet Martin and Lyndsay from Jammy Digital. They run a WordPress web design agency, however, their knowledge and expertise expands way beyond that. Part of the reason their clients hire them is because of their deep understanding of SEO, content marketing and website design, which is reflected in every website they build. Full show notes - https://agencytrailblazer.com/podcast/agencylife-series-martin-lyndsay-huntbach-jammy-digital/ --- OUR EVENT: Do you want to make real change in your business...

Aug 01, 201824 minSeason 19Ep. 6

The importance of telling your story - Dana James Mwangi - S19-E05

In the creative industry, how do you stand out? Dana James Mwangi shares how she developed her story and her voice which has lead to exposure on television, events and leading industry websites. Full show notes: https://agencytrailblazer.com/podcast/the-importance-of-telling-your-story/ --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy ...

Jul 30, 201841 minSeason 19Ep. 5

How to start an accountability partnership - Kyle Van Deusen & Matt Sebert - S19-E04

Agency Life is lonely. Whether you are heading a company of 50 employees, or are on your own. The direction of the business starts and ends with decisions you make. This is where accountability becomes fundamental in agency life. How do you find the right person to keep you accountable? Meet the guys who have got it down, Kyle and Matt speak daily keeping one another on track and keeping the relationship growing. Full show notes: https://agencytrailblazer.com/podcast/how-to-start-an-accountabili...

Jul 23, 201830 minSeason 19Ep. 4

Agency Life - Leanne Mitton - Norlink - S19-E03

Meet Leanne Mitton from Norlink. She is an agency of one providing web services for small business and solopreneurs. She helps entrepreneurs and small businesses build and grow their website. She focuses on your specific goals, for online success. Full show notes: https://agencytrailblazer.com/podcast/agencylife-series-leanne-mitton-norlink/ --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chri...

Jul 20, 201821 minSeason 19Ep. 3

Agency Life - Kevin Brennan - Build Studio - S19-E02

Meet Kevin Brennan from Build Studio. Build Studio is a Calgary design and development agency specializing in WordPress websites. Their services extend to providing graphic design and marketing strategy for those clients they’ve partnered with. Since 2011, Build Studio has worked with business owners to create an online presence that engages their customers. Converting visitors to a website into paying customers involves a deep understanding of their habits. It also includes designing an experie...

Jul 18, 201823 minSeason 19Ep. 2

How to put user experience first - Jennifer Dopazo - S19-E01

User experience is key, yet how do you put it front and centre during planning, design and delivery? Jennifer shares with us the importance of user experience, wire-framing, and product specking when building a website. She teaches us how she does this by talking in a language that her clients can understand. Full show notes: https://agencytrailblazer.com/podcast/how-to-put-user-experience-first/ --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agen...

Jul 16, 201840 minSeason 19Ep. 1

Agency Life - Belinda White - Arttia Creative - S18-E08

Meet Belinda White from Arttia Creative. They specialise in working with life science, biotech and highly technical niche markets who need to drive quality enquiries from their website. Full show notes: https://agencytrailblazer.com/podcast/agencylife-series-belinda-white-arttia-creative/ --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Fo...

Jul 13, 201822 minSeason 18Ep. 8

Agency Life - Imogen Allen - Umbrella Digital Media - S18-E07

Meet Imogen Allen from Umbrella Digital Media, a solo agency with a focus as a Technical Partner for Online Course Creators. Full show notes: https://agencytrailblazer.com/podcast/agencylife-series-imogen-allen-umbrella-digital-media/ --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focuse...

Jul 11, 201828 minSeason 18Ep. 7

How to use web audits to generate leads - Clifford Almeida - S18-E06

Clifford shares how we can generate leads using web audits. He unpacks practical ways you can test his system during the 14 day trial of My Web Audit . Firstly it is important to understand the GIVE method that drives all that Clifford does both in his own agency ( Hire A Wiz ) and his software business. Introducing the GIVE method GIVE stands for Generosity, Information, Value, Education. You can find more information in this free guide " How To Make More Sales Easily ". G is for Generosity Sta...

Jul 09, 201838 minSeason 18Ep. 6

Agency Life - Jason Vance - Red Mill Creative - S18-E05

Jason is the owner and operator of Red Mill Creative. In their own words: "We believe that when you do what you love you can change the world. Our goal is to partner with those that love what they do through digital marketing, web design and branding." Full show notes: https://agencytrailblazer.com/agencylife/agencylife-series-jason-vance-red-mill-creative/ --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; L...

Jul 06, 201819 minSeason 18Ep. 5

Agency Life - Kyle Van Deusen - OGAL Web Design - S18-E04

Kyle is the owner and operator of OGAL Web Design in Gainesville, Texas. Kyle and his wife are both business owners and have 2 young children.He has been in the graphic design field since he graduated High School in 2002 and launched his business in 2016. Agency website - click here Social media Facebook - click here Email - click here Twitter - click here --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Le...

Jul 04, 201822 minSeason 18Ep. 4

Social media and content mastermind - S18-E03

Today we share with you a recording of our June mastermind within the Agency Trailblazer Community . In this mastermind we focused on targeting the right sort of clients by looking at existing ones, and where they can be found online. We also discussed content marketing and creation strategies. The format is a relaxed 1 - 2 hour conversation where we get different folks on asking questions and we have open discussion. This recording is taken from where Mark asks a range of questions on social me...

Jul 03, 201844 minSeason 18Ep. 3

How to create and maintain client relationships - Erika Dickstein - S18-E02

Websites need time and attention if they are going to achieve their purpose. Agencies often struggle to develop a relationship with clients that go beyond the initial project or build. Erika Dickstein shares how she has developed a business model that ensures ongoing investment into their website and online marketing. My favourite quote was, "We build the monster and feed the monster". Erika shares with us: Her journey Client on-boarding process Ongoing services Lead generation Personal and busi...

Jul 02, 201838 minSeason 18Ep. 2

How to make clients feel like family - Theresa Hill - S18-E01

Do clients frustrate you? Do you feel like your clients are frustrated with you? How can you make your clients feel like family and actually enjoy your interactions? Theresa Hill shares how her agency cultivates family both internally and with their clients around the world. Hot topics from todays episode How to make clients feel like family Bringing family into the business Working with family members Plussing a client experience Not charging for every minute Boundaries Dealing with angry clien...

Jun 25, 201840 minSeason 18Ep. 1

I messed up our social media! Here is what I'm doing to fix it... - S17-E08

As an agency we have not been generating the traffic, the engagement and the leads like we used to on social media. In this episode I share with you our recent discoveries, the mistakes we've been making and what we've done about it. Over the last two years I’ve kept on doing the same thing and found we’ve begun to stagnate. Twitter has languished in the 2k follower mark. Traffic to our websites from social media has been dropping. For example month shows 98% traffic being search engine or direc...

Jun 18, 201847 minSeason 17Ep. 8

How to create content that gets you noticed - Janet Murray - S17-E07

Getting noticed helps you attract leads and sales. An effective PR strategy involves creating content that catches peoples attention. In today's episode, Janet Murray shares how to get exposure by creating engaging content. She talks us through key content and strategies for both traditional media and online. Find out the answer to: What is PR? How has PR changed over the years? What sort of content gets you noticed? Biggest takeaway: You don't have to wait for traditional media to give you expo...

Jun 12, 201851 minSeason 17Ep. 7

How to improve your SEO - Chris Castillo - S17-E05

Confession - I had not been taking SEO seriously enough... that is until something happened that blew me away. (Listen to today's episode to find out what). Kyle VanDusen as a result connected me with today's guest, Chris Castillo for him to share his story and lessons he has learned along the way. He launched his agency focused on developing websites, but after continuing to invest in himself he made a significant change. He has now built his business as a digital marketer focusing on strategy ...

Jun 04, 201844 minSeason 17Ep. 5

How community Helps agency growth - Michael MacGinty - S17-E04

Without connecting with community, peers and other friends, your agency could be missing out on ideas, strategies and partners that will help your business grow and thrive. Michael MacGinty has been running his agency for 20 years, but was only introduced to all the amazing online groups once his business pivoted to WordPress. Michael’s takeaways: Get yourself out there. All you need is wifi so don’t be stuck in one place. You can be more creative in a different space rather than staying in the ...

May 28, 201847 minSeason 17Ep. 4

Introduction to messenger marketing - Mikael Yang - S17-E03

Email marketing is tough! Conversions can be very low for a lot of effort. Mikael from ManyChat introduces us to "Messenger Marketing", a way to connect with your audience on the platforms they use that has increadibly high conversion rates. Together we create scenarios how an an agency might use messenger to: Attract Nurture Sell Support Re-engage Biggest takeaway? Do marketing that you would want to experience yourself. I don't read the umpteen emails I receive from the subscriptions I have, b...

May 21, 201829 minSeason 17Ep. 3

How to sell without selling - Jeremy Burnel - S17-E02

We meet the Marketing Manager of 93digital, an exciting WordPress Agency based in London. He shares insights into agency life, as well as how they generate leads through providing valuable information in multiple formats. From case studies, special reports, events resources, speaking and more, 93digital have invested in creating value which in turn leads to qualified leads and great relationships. Resources 93Digital have created a range of excellent resources to help agencies and businesses eff...

May 14, 201839 minSeason 17Ep. 2

You Have The Competitive Edge - Philip VanDusen - S17-E01

Phil noticed that huge global agencies are hurting. They are losing large projects to much smaller agencies and consultancies. Noting this was due to flexibility, speed and price, Phil wanted to be on the right side of history launched his creative agency. Content creation, predominanltly through video has allowed him to create a huge audience on YouTube of over 100k subscribers and he now generates 65% of all new business leads through his channel. Bio Philip is a highly accomplished creative l...

May 07, 201841 minSeason 17Ep. 1

How To Embrace Change In Agency Life - Jason Vance - S16-E08

There can come a time in the life of an agency where things feel like they have plateaued. How can you scale? How can you change things up for growth? Jason Vance shares his journey and how he's made a significant shift in his pricing as well as exploring brand new services his agency can offer new and exisitng clients. Connect with Jason On Facebook: Click here . Red Mill Creative: Click here . Twitter: Click here --- OUR EVENT: Do you want to make real change in your business? Join us at our i...

Apr 30, 201841 minSeason 16Ep. 8

The Impact of GDPR On Your Website - Lee Jackson - S16-E07

What is the impact of GDPR on your website and what should you be doing about it? This episode serves educate as well as help build a framework for tackling compliance with your website. You can find our full article here: https://angledcrown.com/gdpr-for-websites/ --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in t...

Apr 23, 201829 minSeason 16Ep. 7

WordCamp London 2018 - Lee Jackson & Community - S16-E06

A grouping of recordings, calls and soundbites from WordCamp London 2018. We had such a wonderful time, built on our friendships, made new friends and learned so much. I had the privilege of speaking at the conference. You can grab the slide deck here . Recordings include: Nathan from WP Builds Robbie from Beaver Builder Paul Lacey Imogen Allen from Digital Umbrella Shout outs You can find the WordCamp website by clicking here . Here is Imogen's article of her quick wins for handling stress . --...

Apr 16, 201846 minSeason 16Ep. 6

Rise Of The Youpreneur - Chris Ducker - S16-E05

In a crowded market, how can your agency stand out in your industry? Chris Ducker shares his experiences of elevating himself above his brands, being the face and voice that people first connect with. We also look at how building a personal brand has helped grown my agency. And finally, we can't help but talk about Star Wars quite a lot. Spoiler free of course!!!! Grab Chris's Book: http://youpreneur.com/book About Chris: Chris is a serial entrepreneur and author of the bestseller, “Virtual Free...

Apr 09, 201836 minSeason 16Ep. 5
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