Geek out with us as we share the WordPress tools we use to run our agencies. Meet my mate Róbey Lawrence who has grown his agency and developed productized brands for his services all of which are cleverly linked through themeing, messaging and subject. This is a proper geek out session, there is something for everone Connect with Robey WP Barber: https://thewpbarber.co/ Bearded Friend: https://beardedfriend.com/ Podcast: http://wpbosses.com.au/ --- OUR EVENT: Do you want to make real change in ...
Apr 01, 2018•48 min•Season 16Ep. 4
How do you harness the power of "funnels" for your business? What IS a "funnel"? You may have been creating funnels for longer than you realised. Mike Killen unpacks what a funnel really is, and highlights the importance of providing really valuable content that will educate, build credibility and encourage the consumer down the right path to engagement. Connect With Mike Twitter: https://twitter.com/mike_killen Sign up for his list: http://sellyourservice.co.uk Special Offer (Discount): beaverf...
Mar 26, 2018•44 min•Season 16Ep. 3
Being profitable is not always about selling more and gaining more clients. In this workshop we talk through basic cost management and how we keep our finger on our financial pulse to make informed decisions and ensure we have a good balanced approach to work and play. PROFIT AND LOSS It is essential to know the current state of play. What do you have coming in? What is going out? This allows you to: Understand your business as it currently is Predict the next 12 months of operation See where yo...
Mar 19, 2018•20 min•Season 16Ep. 2
Many agency owners shy away from offering SEO as it seems to be such an unknown quantity. It can seem confusing, hard to track and hard to manage. Rob Watson helps us understand how to begin to add SEO services that are manageable and scaleable. Grab Rob's free SEO guide here: https://www.clicktosale.co.uk/seoguide Connect With Rob Facebook: https://www.facebook.com/rob.watson.5243?fref=grp_mmbr_list Twitter: @clicktosale Website: https://www.clicktosale.co.uk/ Mentions Made to Stick Brian Dean ...
Mar 12, 2018•38 min•Season 16Ep. 1
How do you get more engagement for your content? How can you effectively promote it across multiple platforms and mediums? Amy Woods of Content 10x shares strategies and tips for repurposing your content in easy and manageable ways. She also shares her story from a job she enjoyed, through a life threatening illness through to launching her Content Agency. Amy is awesome. I am a big fan and her podcast is epic. Be sure to check it out here . --- OUR EVENT: Do you want to make real change in your...
Mar 05, 2018•50 min•Season 15Ep. 8
Are you struggling to attract higher paying clients? Troy Dean from WP Elevation shares how he, and 100s of WP Elevators have repositioned their businesses for success. Troy is running a series of webinars on how to run a WILDLY successful WordPress business. Find out more at: https://agencytrailblazer.com/wpewebinar During the show, Troy unpacks the phrase "WordPress Consultant" and how understanding your identity is a game changer for how you and your audience perceive your business. We both s...
Feb 27, 2018•48 min•Season 15Ep. 7
Print design and web design need not be miles apart. Join Kyle with us on the phone as tells his story of shifting from a print and signage background into fully fledged web design business. He shares the tools he used to translate his design skills online without the need for code. We unpack ways he generates leads through networking and referrals. And finally he confesses to being in a death metal band. Google it ;) --- OUR EVENT: Do you want to make real change in your business? Join us at ou...
Feb 26, 2018•42 min•Season 15Ep. 6
Agency life often feels like feast or famine with no middle ground. Generating recurring revenue can be as easy as pushing jelly up a hill. Ed from CloudCareWP has been able to transition 100% of his clients onto monthly and yearly care plans to get the most out of their websites and free Ed and his team up to focus on doing what they love best. Ed shares his journey where recurring revenue has always played a part, so including it in his web agency was a natural step. He shares how he achieves ...
Feb 19, 2018•48 min•Season 15Ep. 5
You celebrate moving house. You celebrate having a baby. You have awesome memories of that wedding, party or event. These are moments you will never forget, and you were glad you were a part of them. Meet Jason who has been freelancing online from that magical city, New York. Jason has created a business that allows him to spend time creating memories with his loved ones whilst balancing the needs of his clients. He goes further and makes sure he creates moments with his clients that they will r...
Feb 12, 2018•46 min•Season 15Ep. 4
Ever dreamed of building an agency in a far and distant land? Martin Suttill has done just that, and had a fascinating journey getting there. The exciting thing is, he's not finished yet and is in the process of designing their new office! 54 Solutions have grown a strong local client base in Peru and have found ways to offer services beyond the standard web build. In this episode Martin shares their employee onboarding process Touches on the importance of understanding the data behind the desig...
Feb 05, 2018•50 min•Season 15Ep. 3
An uneducated audience think they don't have the budget to spend with your agency. An educated audience find the budget because they understand the benefits, the value and the reasoning. Martin Huntbach unpacks how he and Lyndsay have been able to charge significantly more by providing valuable free content to their audience. He also shares how they removed a service that generated 50% of their revenue, to focus on doing what they really loved. Throughout this episode, we can see that Martin and...
Jan 29, 2018•44 min•Season 15Ep. 2
Taking that leap to niche your business down is a scary process. You may feel worried about missing out on opportunities, and you may start to see an initial wobble in your finances. Staying the course becomes a difficult challenge. We catch up with Gerry King who back in episode 81 shared his desire to niche down into funeral director websites . In this episode we learn how this shift has gone over the last six months. Once you have a vision of whom you serve, it is amazing how super focused yo...
Jan 22, 2018•56 min•Season 15Ep. 1
When you are not enjoying what you do, when you do not feel valued, and when the work no longer satisfies, it could be time to pivot. Imogen Allen shares her own journey, and taking the leap into web design and development as a result having run a VA business for some time. She shares how she learned invaluable skills as a VA that fueled her passion and her online creativity, and how she found community soon after she made her first steps on her new journey. If you are looking at outsourcing wor...
Jan 12, 2018•42 min•Season 14Ep. 8
Adam has found an industry he can serve, with a very clear problem he solves. He shares his journey, lessons along the way and shares how he is plans to adopt some methods of marketing to existing and cold leads that are quite surprising. Print is not dead, it is changing. Connect with Adam: https://laceydigital.co.uk/ Become an Agency Trailblazer: https://agencytrailblazer.com --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation L...
Jan 05, 2018•41 min•Season 14Ep. 7
When agency life was at it's worse and I was stuck with something that overwhelmed me and my team I had to take a step back and ask four very important questions. I share my journey from teenager to now, and some questions that changed everything. You can be a part of Agency Trailblazer here: https://agencytrailblazer.com/ And join the WP Innovator community here: http://wpinnovator.com/group --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency T...
Dec 29, 2017•36 min•Season 14Ep. 6
Paul reached a point in his agency where he couldn't take it any more. Overwhelmed, stressed and unhappy. He was able to turn everything around through the support of the wonderful online WordPress communities, and is now creating a business that he loves. As you listen to this episode you can see his journey and thought process via the "Wayback Machine" on archive.org 2009 - Full service agency 2015 - Freelancer but no clear messaging 2017 - New focus with obvious service offerings Here is the ...
Dec 22, 2017•1 hr 6 min•Season 14Ep. 5
Dec 21, 2017•28 min•Season 14Ep. 4
This is an open conversation where we unpack our own experiences of what has been asked, and hopefully share some insight and some tips in how to deal with what you are struggling with. This stream unfortunately will not have ALL the answers, nor will it try sell you any 5 step systems either. We share some no bull advice with each other. Covered: _ Balancing doing the work and building the business further? _ Who are your Mentors? How have they influenced your roadmap for 2018? _ How to handle ...
Dec 15, 2017•1 hr 13 min•Season 14Ep. 3
Public speaking is an amazing way to build up your personal brand, as well as get exposure to your agency. Welcome back our main man Frank Candy, who shares his years of experience in travelling the world and speaking. He shares the power of storytelling, and tells us a few hilarious stories along the way. Get your Rolodex’s out…. this is a good one.! Takeaways: How many face-to-face meetings can you schedule and attend with potential clients in a week or a month? In that time you might spent ho...
Dec 08, 2017•46 min•Season 14Ep. 2
Often agencies find themselves doing updates, and general maintenance on websites for free or for a very low cost. This can be very unfulfilling, and can in some cases lead to a breakdown of the client relationship when things go wrong. Jeffery realised he was not charging for the amazing value he provided, so he pivoted and MaintainPress was born. A great and insightful episode where Jeffery even turns the tables and starts interviewing Lee! Be sure to join Jeffery’s Facebook group here , a pla...
Dec 01, 2017•53 min•Season 14Ep. 1
Building an agency is a challenge. Phillis Benson shares her journey and the do’s and dont’s she learned along the way. From managing teams to generating leads through networking, Phillis shares a wide range of advice. Takeaways: Networking is a brilliant way to meet new people and generate new opportunities. Do the stuff you are passionate about, and let others do the things you are not so good at. In team scenarios, creates a living breathing document where everyone has their own content they ...
Nov 24, 2017•48 min•Season 13Ep. 8
Meet a client who has learned through trial and error how to grow their brand locally and through social media. We helped Jack establish an MVP for his fitness business of which he is focused on creating an exciting brand across the country. Jack has invested in a great team, videos, photography, branding and has worked hard to grow brand awareness and loyalty. He is a client yet we learn so much from him and his hard work. An inspirational man that you'll get to meet again soon on the podcast. ...
Nov 17, 2017•29 min•Season 13Ep. 7
There are not enough Digital Marketers out there. Yep! Jonnie Jensen explains the problem businesses around the world are struggling with: Finding a Digital Marketer who know their onions and can deliver. People are often promoted into the position with no prior experience and it’s time we change this. Is it time to upskill? Is it time to pivot? Could your agency look to fill this gap for your clients? Enjoy… Takeaways: Get started and keep creating content. Take your time and generate leads thr...
Nov 10, 2017•53 min•Season 13Ep. 6
Justin and I both launched our agencies around 4 years ago. Join our conversation as we catch up on how things have evolved over time in his agency. From balancing a full time job and starting a business, through to a bricks and mortar business on the street with a full team. Takeaway: Work out what fills your tank. As we continuously give out creatively it is important we fill our own tanks to avoid burnout. Connect with Justin: Website: http://choosepurple.co.uk/ Twitter: https://twitter.com/c...
Nov 03, 2017•44 min•Season 13Ep. 5
We made it to Episode One Hundred! Today I share the story of the podcasts birth and its growth as well as the lessons learned along the way. We wrap up the show with some honest talk and some plans for the future. The Facebook Group: https://angledcrown.com/group Covered in todays show: Lessons learned It's possible to be consistent Big names are not everything I can become an authority Generates leads Grows my network Growth in confidence Become super creative How to effectively batch Good pro...
Oct 27, 2017•43 min•Season 13Ep. 4
Pricing projects is both rocket science and a difficult as rolling jelly up a hill! Lee and Pete share their experiences of pricing and projects in agency life. They unpack a range of thought processes about pricing including the controversial "essence of a true deal" concept. "The essence of a true deal is when neither party is truly satisfied." Some of the personal views expressed: (These are opinions not fact) If they can't afford your price then don't meet them in the middle - help them find...
Oct 20, 2017•58 min•Season 13Ep. 3
Project to project Agency work can be rewarding yet difficult. Vinodh David takes us on their journey as they grew from freelance, to agency and beyond. They have achieved many agency owners dream, which is to move to a model of yearly subscriptions for valuable online products. Takeaways: Technology is evolving and development is getting easier therefore we have a more crowded market. This means that perseverance is the key. How? Be different, go above and beyond to stand out in the crowd and b...
Oct 13, 2017•32 min•Season 13Ep. 2
Join us again, with Frank Candy in this two part series on turning creativity into profit. Frank shares the ten points of content, the implementation, the creative brief as a management tool and more. In part one of Turning creativity into profit. We discussed the purpose and value of creative briefs for projects, and how it is a framework or foundation for your creative approach to problem solving. In part two, Frank will share the content that is included in creative briefs, how to evaluate th...
Oct 06, 2017•39 min•Season 13Ep. 1
Join Frank Candy in this two part series on turning creativity into profit. Frank shares his thoughts and strategies empowering you to make things happen, and get things done with clients and teams of creative people. We delve into the value of creative briefs, the foundation of your creative problem solving. Takeaways: You never know when opportunity will knock on your door. When it does have the courage and except the challenge. Take care of your current clients they are the ones to come back ...
Oct 06, 2017•39 min•Season 12Ep. 8
We are all service providers. How do we tune into what's really important to potential clients, or our existing clients? Frank inspires us to look at things in our live's differently. He challenges us to ask the important questions of our clients. Frank's goal is to help people be more profitable, productive and happier. With his years of experience, and so much pre-internet age, you are in for an absolute treat and feast for the ears. Design your Life: http://wpinnovator.com/designyourlife Conn...
Sep 29, 2017•38 min•Season 12Ep. 7
