Clarity from Complexity on Trailblazer FM™ with Lee Matthew Jackson - podcast cover

Clarity from Complexity on Trailblazer FM™ with Lee Matthew Jackson

Lee Matthew Jacksontrailblazer.fm

This is a podcast for anyone buried under spreadsheets, stuck in broken systems, or simply trying to make operations run more smoothly. Each episode explores how to solve real-world business problems with practical strategies, low-code tools like Zoho Creator, and of course smart thinking!

Whether you're building platforms for your business, managing complex data, or just trying to streamline your team's workflow, Trailblazer FM brings you conversations and insights to help make sense of the mess.

🎧 400+ episodes available now, with new episodes launching soon.

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Episodes

Onboarding And Client Communication - Laura Elizabeth - S12-E06

Getting the onboarding process right will set your project up for success. Laura is a designer, and has launched an exciting product called Client Portal to help agencies and service businesses communicate their projects cleanly and effectively. Laura shares her business journey, and lessons learned along the way. SPECIAL OFFER: Get 20% off Client Portal using the coupon: WPINNOVATOR20 Website: https://client-portal.io/ Takeaways: Different environments work best for productivity. If you want to...

Sep 22, 201740 minSeason 12Ep. 6

How To Change With The Times - Jackie D’Elia - S12-E05

Stay curious and keep learning so that your business can continue to diversify, change and pivot where needed. Jackie shares her journey over the years which demonstrates her passion for learning and her ability to change as times and technology progress. Takeaways: Figure out how you best learn. Everyone is different. Spend time asking questions Connect with Jackie: Email - jackie@jackiedelia.com Website - https://jackiedelia.com/ Twitter - https://twitter.com/jdelia Podcast: https://rethink.fm...

Sep 15, 201745 minSeason 12Ep. 5

Make More Sales With WooCommerce - Chris Mason - S12-E04

Upsell offers can be a powerful tool, and need not be intrusive and can be beneficial to customers. Chris Mason left a high paying corporate job to focus on his consulting business where he helps Woocommerce store owners make more sales. The Upsell Checklist: https://woocurve.com/upsell-checklist/ Connect with Chris: Email: chris@woocurve.com Website: woocurve.com The Virtual Summit: https://woocurve.com/summit-2/ Facebook - Direct: https://www.facebook.com/cmasonjar --- OUR EVENT: Do you want t...

Sep 08, 201730 minSeason 12Ep. 4

Lessons From Agency Life - Live Stream With Steve Picanza - S12-E03

Join me and Steve Picanza from the Creative Hustler as we shoot the breeze on agency life / health / wellbeing / entrepreneurship and loneliness. In no particular order! We unpack our own journeys, share our lessons, and ask each other probing questions. The content was too good to leave in the Facebook Group alone so please enjoy this audio version. The audio quality will not be as good as normal as this is an export from Facebook. I'll get a proper setup sorted for next time! The Facebook Grou...

Sep 04, 201754 minSeason 12Ep. 3

An Introduction To The Page Builder Framework - David Vongries - S12-E02

What theme should I use with my page builder!? With so much choice, confusion and mixed messages, my mate David decided to create a solution to solve that problem. Takeaways: Learn to make do, don’t wait till it’s perfect. Great is better than perfect. Connect with David: Page Builder Framework: https://angledcrown.com/pagebuilderframework Website: http://happytans.com/ Website: https://mapsteps.com/ Facebook - Direct: https://www.facebook.com/david.vongries Facebook - Corporate: https://www.fac...

Sep 01, 201728 minSeason 12Ep. 2

Systemising For Profit - Paul Kortman - S12-E01

Web agency services can be time intensive and difficult to generate a profit from. We talk to Paul Kortman of Connex Digital Marketing who has managed to systemise complex processes such as PPC, SEO and more so that he can be competitive on price, and still maintain a healthy margin. Not going to lie, my mind is blown a few times during this interview. Connect with Paul: Podcast: https://nomadtogether.com/ Website: https://connexdigitalmarketing.com/ Facebook - Corporate: https://www.facebook.co...

Aug 25, 201751 minSeason 12Ep. 1

How To Scale Your Product Or Service - Nachum Kligman - S11-E08

Having recently completed a campaign through AppSumo we talk to the CEO and CoFounder of Book Like A Boss. From selling candy at school, through a difficult crowdfunded project, and now to successful bootstrapped online SaaS solution that is growing fast and evolving. Nachum shares the lessons, and the surprises they received along the way, as well as what possessed them to offer a lifetime deal through AppSumo. Takeaways Be yourself. Be the boss. You are the boss. Be in charge of your own desti...

Aug 18, 201732 minSeason 11Ep. 8

How To Vlog Like A Boss - Amy Schmittauer - S11-E07

I am super pumped to have Amy on the show. She is the author of Vlog Like A Boss and the voice, face and brain of the Savvy Sexy Social YouTube channel. As I push on with VEDA (Vlog Every Day in August), I find out more about Amy’s roots, her book on vlogging, her many projects and get her advice on getting into public speaking. This is a packed show and one not to be missed. If you want to check out what I’ve been up to on Youtube, check out: http://wpinnovator.com/youtube Takeaways: If you wan...

Aug 11, 201742 minSeason 11Ep. 7

How To Define and Share Your Story - Sarah Moore - S11-E06

What do you do with social media? What should you post about? What will attract people to your business, to your services, to you? Sarah Moore unpacks the importance of telling stories via social media. She explains what types of stories you should be sharing, and how along with her normal mix of practical tips. Connect with Sarah Twitter – Corporate: https://twitter.com/elevenlights Twitter – Direct: https://twitter.com/the_sarah_moore Facebook: https://www.facebook.com/elevenlightsmedia Instag...

Aug 04, 201757 minSeason 11Ep. 6

Growing Beyond The Web Build - Phil Singleton - S11-E05

We so often pass on SEO opportunities because it seems like rocket science to us, or a distraction from our core service. Phil Singleton shares his story of how he came to a point of realising that he could not grow on web builds alone, and needed to branch out. As a marketing man, he understood that the website is part of a much bigger picture called marketing strategy. There are some real gold nuggets on this one! SEO For Growth: https://seoforgrowth.com/ Connect with Phil: Website - http://kc...

Jul 28, 201749 minSeason 11Ep. 5

Craft Your Message With Video - Mike Doyle - S11-E04

You know video is important for your business but what on earth do you say and do? Mike Doyle is an animation legend and video genius. He tells us what we should be talking about in our videos, and how to structure it. We get vulnerable and let him break down what we should be saying as an agency. Takeaways: Don’t talk about yourself have a conversation. Check Out Animation Monthly: http://animationmonthly.com Connect with Mike: Website: https://www.drive80.com Linkedin: https://www.linkedin.com...

Jul 21, 201750 minSeason 11Ep. 4

How To Optimise Your Site For Local SEO - Rob Watson - S11-E03

What is Local SEO? How do we optimise a site for local searches and traffic? Rob Watson from Click to Sale tells us his story, and we unpack his recent blog post on Local SEO. Oh and we hit him with our favourite question… “is SEO dead”? The Blog Post: https://www.clicktosale.co.uk/wpinnovator Mentions: http://backlinko.com/ Connect with Rob: Facebook: https://www.facebook.com/rob.watson.5243?fref=grp_mmbr_list Twitter: @clicktosale Website: https://www.clicktosale.co.uk/ --- OUR EVENT: Do you w...

Jul 14, 201741 minSeason 11Ep. 3

An Introduction To Beaver Themer - Robby McCullough - S11-E02

The team at Beaver Builder have created something historic! Beaver Themer…. Best described as a theme building solution that reduces, if not removes the requirement for code. We find out how it came about and ask the tough questions. Find out more at: https://angledcrown.com/beaverbuilder Mentions: HubScout: ttps://www.helpscout.net/ Slack: https://slack.com WP Mayor Review: https://www.wpmayor.com/fastline-page-builder-review/ Beaver Builder: www.wpinnovator.com/beaverbuilder Free Version: http...

Jul 07, 20171 hr 7 minSeason 11Ep. 2

Stay The Course - Gerry King - S11-E01

Running a web agency is challenging and many end up quitting the journey. Meet Gerry King from I Netco Ltd. He's been rocking web design and development since the beginning of the 21st Century and is still going strong. Be inspired, be encouraged and grab hold of the lessons he's learned along the way. Takeaways: Networking is effective for generating leads, you get to know your clients needs and as a result get referrals. Be careful of scope creep don't let them drag you along and get more out ...

Jun 30, 201744 minSeason 11Ep. 1

Is SEO really Dead? - Pete Everitt - S10-E08

Is SEO Dead? Pete Everitt from SO The Agency give's his take on that VERY controversial question. We also unpack his journey and glean valuable insights into how his agency does business, and how they add amazing value. Slide deck Be sure to grab the FREE slide deck "Demystifying Digital Marketing" here: https://angledcrown.com/sotheagency Takeaways: Comparison is a killer. Break it down and de-risk it. SEO isn't dead its just changing. Recommendation: Pete drops this tool into the conversation:...

Jun 23, 201742 minSeason 10Ep. 8

Website Terms and Contracts - Leah Hamilton - S10-E07

Most of us are not legal experts, so getting that bit right needs a little help. Today’s podcast is a little different. That’s right we are talking Terms & Conditions as well as contracts with Leah Hamilton from TermsFeed ( https://termsfeed.com/ ). Her "most common mistakes" are very eye opening! I am pretty sure I'm making most of them :) Takeaways: Give people the opportunity to consume your statements. Make it visible, people need to know this information. Connect with Leah: Website: htt...

Jun 16, 201740 minSeason 10Ep. 7

Done Is Better Than Perfect - Andre Gagnon - S10-E06

Meet Andre the brains behind Project Huddle. He's had great success on ThemeForest as well as launching his very own answer to inVision which is truly WordPress based. We get great insight into the world of selling themes on ThemeForest, and he unpacks why he chose to go-it-alone with his new product, Project Huddle . Don't forget your coupon code if you want to purchase Project Huddle (see below)! Takeaways: Done is better than perfect. User will tell you what they want. Feedback will help you ...

Jun 09, 201743 minSeason 10Ep. 6

Keep Showing Up - Chris Ducker - S10-E05

Meet serial entrepreneur Chris Ducker. That's right ladies and gents Chris Ducker. He is an astute businessman, blogger, podcaster, author and speaker.... I know a man of many talents ;) I absolutely LOVED chatting with Chris as we ended up shooting the breeze both before and after the recording, and we bonded over Star Wars. Sit back, relax and enjoy the conversation. Takeaways: Don’t let outside forces get in the way of your success and be the master of your domain. Focus on your audience from...

Jun 02, 201735 minSeason 10Ep. 5

Level Up With WordPress - Brad Miller - S10-E04

Brad and his team at LiftUX discovered their strengths, and the untapped power of WordPress. Join the conversation as we chat through their journey and hear about the exciting companies they have worked with, and fantastic products they have created. From Lift UX Brad shouts out to @rogie the epic designer who helped them shape their gorgeous website ( http://rog.ie/ ). Takeaways: Get clients excited about their vision. Always look after your customers and maintain relationships as they will kee...

May 26, 201748 minSeason 10Ep. 4

Transfering Design To WordPress - Dave Foy - S10-E03

Are you a graphic designer that struggles to transfer your designs into WordPress? Dave Foy teaches graphic designers how to use powerful tools like Elementor to transform WordPress into a blank canvas ready for greatness. (WOW, that was an amazing description. 10 team points to Lee) :D Plugins: Press Elements: https://en-gb.wordpress.org/plugins/press-elements/ Anywhere Elementor Pro: http://www.elementoraddons.com/anywhere-elementor-pro/ Connect with Dave: Website: https://www.designbuildweb.c...

May 19, 201751 minSeason 10Ep. 3

Build The Agency That You Want - Brent Weaver - S10-E02

Brent Weaver teaches people to build agencies they way THEY would like to work. His focus is on YOU and what you want out of your business. He shares his own journey and awesome lessons learned. Quotables: Don’t create what you THINK you need to create. If you don’t have the resources, you need figure out how to be resourceful. Connect with Brent: Twitter - https://twitter.com/brentweaver https://www.facebook.com/brentweaver The free $197 course: Listen to the podcast for details then email... b...

May 12, 201754 minSeason 10Ep. 2

Execution is Everything - Troy Dean - S10-E01

Troy Dean is the rockstar of execution. With two successful online communities and successful businesses Troy drops wisdom and amazing actionable advice on this episode. Be prepared, this is NOT your normal episode. Enjoy! Troy's Sites: http://www.wpelevation.com/ https://www.rockstarempires.com/ WP Elevation Podcast: http://www.wpelevation.com/the-podcast/ Rockstars Facebook Group: https://www.facebook.com/groups/rockstarempires/ Recommended Agency: http://www.studioalto.com/ Go Daddy Article: ...

May 05, 20171 hr 19 minSeason 10Ep. 1

Your Content Strategy - Simon Thompson - S09-08

Meet Simon owner of Content Kite. They focus on helping digital agencies get more leads through content. Listen out for his insights into ROI content marketing and the benefits of repurposing content Takeaways: Repurpose content, look at what is performing well and make that post into a podcast. Make your content consumable on different platforms. People will share things that look good. Plugins to checkout: Calendly: Click here Google analytics: Click here Spokal: Click here Meetedgar: Click he...

Apr 28, 201747 minSeason 9Ep. 8

Websites That Don't Suck - James Rose - S09-07

Call it a prequel. Today's episode is from a project me and James did last year. We unpack his story and ethos of being web developers that don't suck. It's something we all feel strongly about, and so refreshing to hear the honesty of someone who cares so much about not sucking! Why prequel? Because we meet James in Episode 64 . Be sure to check out his group here . Plugins: Gravity Forms: Click here ThriveLeads: Click here Connect with James: Aktura Technology Website: Click here Content Snare...

Apr 24, 201748 minSeason 9Ep. 7

Content Automation - Hani Mourra - S09-E06

Is automation for you? What can you automate? Hani Mourra has been creating automation solutions for years, as well as holding down a busy job. Join Lee as he finds out... how!?? :D Quotes: "Set it and forget it" "Write it down and make it real" Connect with Hani: Twitter: Click here Facebook: Click here Website: Click here Check out his plugins: Simple Social Press: Click here Repurpose.io : Click here Simple Live Press: Click here Simple Podcast Press: Click here Simple Video Press: Click here...

Apr 13, 201749 minSeason 9Ep. 6

Pivoting An Agency - Steve Marks - S09-E05

Meet the guy behind Property Hive, Steve Marks. Learn how he niched right down and went from full time web agency to replacing that income with plugin licensing in the real estate industry. Steve’s passion for WordPress and quality code is inspiring! Takeaways: Find your passion, what you love to talk about. Passion pays off. Links to check out: The Plugin: Click here Wordcamp: Click here Advanced Custom Fields: Click here Connect with Steve: Website: Click here Email: Click here Twitter: Click ...

Apr 10, 201750 minSeason 9Ep. 5

Building A Better Business - Mark Asquith - S09-E04

Want to know how to become better at business? Learn how to with Mark Asquith the man behind Excellence expect. He knows all about niching down and challenging the client. Warning! The odd expletive sneaks it’s way in. Takeaways: It’s not just about what you say yes to you need to start learning to say no. Comparison is a killer. Deliver what you deliver, don’t worry about other agencies. Focus on you. Links to check out: Between Two Posts Podcast: Click here Wordcamp Hamilton: Click here Workin...

Apr 03, 201757 minSeason 9Ep. 4

How To Launch a Premium Plugin - Brian Hogg - S09-E03

We welcome Brian Hogg, he is a course, plugin and podcast creator. He fit’s in eating and breathing amongst his many projects and today unpacks his experience of launching premium plugins. Thinking of launching one? This is the episode for you! Get your content out there - don’t sit on it for too long. Links to check out: Between Two Posts Podcast: Click here Wordcamp Hamilton: Click here Working with WordPress and JavaScript: Click here Connect with Brian: Website: Click here Facebook: Click he...

Mar 27, 201753 minSeason 9Ep. 3

Using Google Adwords - Bryan Lade - S09-E02

Get Bryan's tips and tricks to using Google Adwords, keywords and marketing tools to generate traffic to your site. You don’t need to pay to get yourself to the top. Focus on your keywords. Links to check out: Google My Business: Click here Top Dog Turf Site: Click here Connect with Bryan: Website: Click here LB Marketing Solutions Facebook Page: Click here Facebook: Click here Twitter: Click here Email: contact@ladebare.co.uk --- OUR EVENT: Do you want to make real change in your business? Join...

Mar 20, 201744 minSeason 9Ep. 2

The Evolution Of An Agency - Matt Medeiros - S09-E01

Matt’s family business has evolved from selling cars, to running a digital agency and creating products. Join us on the journey of Matt’s business evolution. Matt's plugins: Conductor: Click here Connect with Matt: Website: Click here Slocum Studio Facebook Page: Click here Matt Report Facebook Page: Click here Facebook: Click here Matt Report Twitter: Click here Twitter: Click here --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformat...

Mar 13, 201749 minSeason 9Ep. 1
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