When Machines Become Customers

This episode explores:

• Who should care about machine customers — and why (1:33)
• The business benefits of embracing machine customers (8:04)
• If this is a market that is or should be regulated (12:17)
• How to invest in machine customers in a world with limited resources (16:32)
• If consumers should be afraid of this shift (21:12)

Customers are becoming machines. Cars will buy their own gas and tires using sophisticated software and hardware. This affects business-customer relations. Is your business ready? Mark Raskino, co-author of “When Machines Become Customers,” explores what you need to consider in this podcast.