Episode 105: World Book Day special
Mar 06, 2025•38 min•Ep. 105
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Episode description
Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book.
Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process.
Plus, our guests reveal their transformative "must-read" marketing books – essential reading for developing strategic thinking and gaining a competitive edge.
This podcast will:
- Show how great ideas can become great marketing books
- Reveal marketing authors’ tips for writing your own book
- Highlight recommended reads from expert marketing writers
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