Unlocking the power of influence. In this episode of the CIM Marketing Podcast, host Ben Walker dives into the fast-paced, ever-evolving landscape of influencer marketing. He’s joined by Kristian Sturt, Director of Colossal Influence, and Cerys Gardiner, former Catalyst Youth Columnist and Marketing Manager at Medichecks. Together, they unpack the strategies you need to know to build authentic influencer partnerships, leverage AI and identify the right creators to drive brand growth. From micro-...
Jun 24, 2025•32 min•Ep. 108
Unlocking the power of influence. This Tuesday 24th June, we’ll be exploring the dynamic world of influencers. We’ll be cutting through the noise to bring you everything you need to know, from the impact of AI to the latest creators (and brands) getting the relationship right. Tune in to uncover the practical secrets behind building high-impact partnerships, managing influencer relationships and protecting your brand. Plus, top tips on how to find an influencer that aligns with your brand values...
Jun 20, 2025•1 min•Ep. 108
In our latest episode, our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour. Listeners will gain valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why it’s essential to position marketing as a strate...
May 20, 2025•38 min•Ep. 107
In our upcoming episode coming on Tuesday 20th May , our expert panel dives deep into the unique challenges facing today's Chief Marketing Officers. We ask whether the deck is stacked against CMOs and offer practical strategies for marketing leaders to tip the odds in their favour. The full episode will give listeners valuable insights into effectively communicating marketing's value to the boardroom, building strong collaborative relationships with finance and sales teams, and, crucially, why i...
May 16, 2025•1 min•Ep. 107
Tune in for a sneak peek at the latest edition of Catalyst magazine , a deep dive into marketing's professionalism problem and more... In our latest episode, join host Ben Walker as he delves into crucial research on professional standards in marketing. He's joined by Morag Cuddeford-Jones, editor of Catalyst , alongside roundtable participants Hayley Knight, group head of marketing and business development at MEC Consulting and Philip Ricketts, wholesale commercial director at Royal Mail. Disco...
Apr 17, 2025•43 min•Ep. 106
Tune in to the CIM Marketing Podcast this World Book Day for an exclusive insider’s look at writing and publishing a best-selling marketing book. Host Ben Walker speaks with renowned marketing authors, PR Smith, and Bob Sheard, to take a look at the journey from initial concept to authoring a finished manuscript. Tune in to discover their insights on crafting compelling content and navigating the publishing process. Plus, our guests reveal their transformative "must-read" marketing books – essen...
Mar 06, 2025•38 min•Ep. 105
This podcast will: Ask whether the return-to-office trend is a short-term blip Show how to identify new talent inside your own company Explore how marketing roles are evolving amid the AI revolution
Feb 18, 2025•35 min•Ep. 104
AI is transforming marketing, streamlining tasks, and unlocking creativity. In Episode 103 of our podcast, IBM’s Emma Flinter and Jay Trestain discuss how AI can save time and money while shaping the future of marketing. Plus, find out why young marketers are driving AI adoption. This podcast will: • Show how AI can eliminate mundane tasks and save time and money • Explore how AI adoption can unleash marketers’ creativity • Reveal why young marketers are driving AI change in marketing This episo...
Jan 30, 2025•37 min•Ep. 103
This podcast will: • Explore the factors that foster trust with your customers • Show why brands use Christmas to gain trust throughout the year • Reveal the trade secrets of building brand loyalty in your company Featuring Alicia Skubick, chief customer officer, Trustpilot.
Dec 11, 2024•34 min•Ep. 102
The new secrets of LinkedIn success This podcast will: Reveal the secrets of LinkedIn’s new algorithm Explore why debate and diversity are key to success Show how to avoid killer blandness in corporate posts
Nov 13, 2024•35 min•Ep. 101
100th Birthday Special: ITV special guest star This podcast will: Explore how consumer habits in TV viewing are changing Show how ITV has evolved its commercial strategy in a disrupted market Reveal how marketers can leverage TV in their marketing activities
Oct 10, 2024•51 min•Ep. 100
International Day of Charity special This podcast will: Explore how citizenship is eclipsing consumerism in marketing Show how marketers can engage the public as active partners Reveal the three principles of participatory organisations
Sep 04, 2024•39 min•Ep. 99
CIM summer book club This podcast will: • Explore three great books for marketers to read on holiday • Show how marketers can gain insights and ideas from summer reading • Discuss the psychology of marketing and advertising
Jul 25, 2024•39 min•Ep. 98
Responsible marketing in an AI age This podcast will: • Reveal the features and flaws of AI tools • Explore the risks and pitfalls of AI and how to overcome them • Ask how AI will change the roles of marketers *This show was recorded before the UK General Election
Jul 11, 2024•37 min•Ep. 97
Social media in marketing: 20 years on This podcast will: Reveal why the corporate world struggles to grasp social Explore how to educate the c-suite in successful social strategy Show why authenticity is core to great social content
Jun 28, 2024•37 min•Ep. 96
What makes a great brand partnership? This podcast will: • Reveal the secrets to creating a grand sports brand partnership • Explore the tools that deliver interaction and enhance the fan experience • Outline the challenges of sports partnerships and how to overcome them
Jun 13, 2024•30 min•Ep. 95
The secrets of digitising human This podcast will: • Disclose the key tips to marketing a traditional business through digital • Explore why retaining personality and humanity is key to great marketing • Reveal how to scoop a CIM Global Marketing Excellence Award
May 30, 2024•34 min•Ep. 94
The secrets of starting out This podcast will: • Reveal the key tips to getting a great start in marketing • Show why marketing courses and qualifications can boost your career • Demonstrate how to overcome the challenges of becoming a marketing leader If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to...
May 16, 2024•33 min•Ep. 93
How advertising can make sustainability happen This podcast will: • Show why advertising has an inspirational role in reaching Net Zero • Reveal why sustainability must be fused with consumer aspiration • Demonstrate how sustainable behaviours can be normalised in advertising If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what...
May 02, 2024•34 min•Ep. 92
Fear, fakes, and futurism in artificial intelligence This podcast will: • Show how marketers can use AI to enhance their work • Reveal how to achieve authenticity with artificial output • Explore the ethics of using AI in marketing If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future ...
Apr 18, 2024•30 min•Ep. 91
This podcast will: • Reveal why marketing skills can be invaluable in politics • Show how to avoid the communication pitfalls in an election campaign • Demonstrate the importance of a strong brand in the political arena If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to join the conversation and let us know what topics you’d like us to cover in the future on Twitter o...
Apr 04, 2024•34 min•Ep. 90
In the first episode of the CIM Marketing Podcast of 2024, we dive into sustainable marketing with CIM course director, Gemma Butler. Gemma delivers expert insight into the current state of sustainable marketing, exploring which organisations are making a difference and analysing the influence of marketing on the sustainability landscape. Listen now to get an understanding of your impact. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also supp...
Mar 21, 2024•30 min•Ep. 89
Are you looking to chart a fresh course for 2024? Chartered status not only demonstrates to others that you are at the top of your game, but it can help you gain confidence in your own capabilities. In our final episode of 2023, join Chartered marketer, Joanne Herman, as she shares her own experiences of becoming Chartered, and the many ways this accolade has changed her career, and life, for the better. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. Y...
Dec 21, 2023•31 min•Ep. 88
Career paths can sometimes feel like a confusing, confuddling mess. But that’s okay! It’s time to let go of the career ladder and define your own ambition. In this episode, join founder of Amazing If and author of The Squiggly Career, Sarah Ellis, as she reveals the secrets to having a successful squiggly career, and shares her top tips for moving forwards by moving in your own way. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support th...
Dec 07, 2023•34 min•Ep. 87
Are you currently using LinkedIn to humanise your brand? If not, you could be missing out on the opportunity to forge emotional connections with your audience. In this episode, join Tunji Akintokun, head of enterprise solutions, UK and Ireland at LinkedIn, to discuss the untapped creative opportunity in B2B and the top issues currently plaguing CMOs’ minds. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a r...
Nov 23, 2023•34 min•Ep. 86
How can global sporting organisations drive a more sustainable future? In this electrifying episode, join Henry Chilcott, CMO at Formula E, as he explains how innovative brand values can attract and retain customers, and shares how to crack a crowded market while being sustainable and committed to reaching net zero. If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us a review on Apple Podcasts. Don’t forget to j...
Nov 09, 2023•34 min•Ep. 85
What's the ROI of doing good? In our latest episode, we invite Amy Williams, CEO of Good Loop to discuss the secrets to delivering social and environmental benefits while also making money. Listen for an inspiring conversation about turning ideas into reality, and how strong storytelling is the key to success. Press play now for not just a good, but a great listen! If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leavin...
Oct 26, 2023•29 min•Ep. 84
What kind of leader do you want to follow? In this episode, we are joined by Jasper Martens, CMO of PensionBee, to talk about the skills and attributes that make a marketing leader great. Listen for tips on how to be a leader that empowers and inspires teams, and the benefits this will have for your business as a whole. What are you waiting for? Hit that play button! If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leav...
Oct 12, 2023•33 min•Ep. 83
In the first episode of the CIM Marketing Podcast series five, we are joined by Ellie Murphy, founder of Flourish Marketing and Chair of the CIM Scotland Board. Ellie delivers useful advice on how to make your marketing agency dreams come true, and explores the challenges that come with starting your own business. What are you waiting for? Hit that play button! If you enjoyed this episode, please subscribe to ensure you don’t miss our latest uploads. You can also support the series by leaving us...
Sep 28, 2023•34 min•Ep. 82
In this season finale, recorded live in front of an audience, join Ryan Miles, director of international integrated marketing at Microsoft, and Vincent Sider, CEO of Getinference and CIM course director, as they discuss AI and how it will impact the marketing industry. Listen for plenty of practical takeaways and exclusive insights into the world of technology, and hear how AI is set to increase innovation and productivity – when used and prompted correctly. If you enjoyed this episode, please s...
Jul 26, 2023•1 hr 2 min•Ep. 81
