Growing Your Business by Narrowing Your Target Markets
Jul 13, 2021•11 min•Season 3Ep. 158
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Episode description
One of the biggest decisions a business makes is the decision on which market segment to focus.
‘Market segment’ is the term that describes a group of suspects and prospects who have something in common. One of the most powerful principles of effective sales systems principles this: Define your target market as narrowly and precisely as possible. In this podcast, we unpack that powerful strategy
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