A Bit Unfocused? Try Creating a Value-Added Proposition

There are, in the world of sales and sales systems, certain practices that have such an enormous impact on the company and the market that they are in a special class of activities that call for executive involvement at the highest levels.

One of that handful of activities is the creation of a value-added position (VAP). It often forms the first impression the market forms of your company, and reaches internally to pressure you to be who you say you are.