In this episode, Levi and Josh explore the five-funnel approach that car washes need to stay competitive and profitable in 2023. We'll discuss each of the five funnels - from marketing to churn and retention - as well as ways to implement them in your business. We'll highlight previous episodes from the Cheers to Freedom Podcast that you can listen to so you can dive deeper into each funnel. On Site Funnel: #4 | Why you should be exchanging data with your customers (engage and exchange) #32 Valu...
Jan 04, 2023•33 min•Season 1Ep. 34
Levi and Josh have a candid conversation about the few similarities and many differences between OptSpot and Rinsed. Should you have both? Should you use one or the other? How does your business benefit from either? We answer those questions and more in this episode of The Cheers to Freedom Podcast!
Dec 14, 2022•29 min
You hear us talk about collecting your customer's phone number all the time... but how much money is every phone number actually worth to you? In this episode of The Cheers to Freedom Podcast, Levi and Josh will actually show you how to calculate the value of every phone number so you can decide if it's worth the hassle or not. Visit OptSpot.com/ROI to get free access to the Value of a Phone Number calculator.
Dec 01, 2022•22 min•Season 1Ep. 32
As a car wash operator, we know you hate wasting money. There's a lot of advice out there, but there's one thing some experts are telling you to do that is actually costing you A LOT of money. We want to set the record straight. We've done the research, and we're going to show you why you no longer need to waste money on this ONE THING ALMOST EVERYONE IS DOING and start allocating those funds to this instead.
Nov 16, 2022•30 min•Season 1Ep. 31
The #1 thing car wash owners and operators are concerned about is more competition moving in. What if you could have the peace of mind knowing YOU are the car wash that's keeping the others awake at night? In this interview, Best-selling author of Build a StoryBrand and CEO of Business Made Simple, Donald Miller, gives insights into how your car wash business can become the standout brand in your market. Click Here to sign up for Donald Miller's Business Made Simple....
Sep 29, 2022•42 min
A loyalty program is a great way to keep your customers coming back, and can be especially helpful for car wash businesses. But what do you have to offer members who are already getting car washes every day? In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss how to build a loyalty program that rewards members and keeps them renewing month after month.
Sep 14, 2022•14 min•Season 1Ep. 29
Studies show that customers are 50% more likely to buy a product or service if it's recommended by a close friend. So, how does your car wash capitalize on that? With a great referral program that's simple to implement. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss why a referral program is a must for your car wash and how to implement one successfully. For more questions or to take your car wash business to the next level, visit www.OptSpot.com and schedule a call toda...
Aug 31, 2022•13 min•Season 1Ep. 28
Most people think that you have to choose between raising money for a good cause or growing your business. But that's not true! With OptSpot's fundraising tool, you can do both! In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss how you can use fundraising to partner with local organizations to help them raise funds AND grow your car wash at the same time. Schedule a call at OptSpot.com if you want to implement this tool into your car wash business....
Aug 09, 2022•22 min
Down market, market correction, recession? Whatever we're calling it, it sucks... unless you're doing the right things to grow your business. You might think only certain types of businesses grow stronger during a recession... and you're right... it's the type of businesses that are doing the RIGHT things to set themselves up for success. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the ONE THING your business MUST DO in order to GROW STRONGER DURING A RECESSION! LISTE...
Jul 28, 2022•16 min
Car washes can be very successful businesses but only if you have the right Go To Market strategy. In this episode, Levi and Josh discuss how to get 2000 pre-registered Wash Club members before you open your doors. Dive even deeper into this strategy at the OptSpot Freedom Summit. Registration is now open to OptSpot Customers! Register at www.optspot.com/freedom-summit !...
Jul 13, 2022•24 min
When it comes to your business, words matter. There's one word the car wash industry uses more than any other word, and it might be killing your membership sales. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss why car washes might want to stop using this one word and replace it with something your customer will start paying attention to.
Jun 29, 2022•12 min•Season 1Ep. 24
When I (Josh) first met Levi and Jeremy at OptSpot, I knew they were running a successful business. BUT, there was one thing I thought they were doing that would ruin them down the road. Listen to find out what that was and why my perspective has changed.
Jun 22, 2022•7 min
As we head into uncertain economic waters, businesses need to find new and innovative ways to engage customers . The QR code has made a comeback in recent years, but not many people are using it in unique or creative ways. In this episode of the Cheers to Freedom Podcast, Levi and Josh discuss 5 ways a simple QR code can make your car wash money . To sign up for OptSpot or to watch a demo and speak to a rep, visit OptSpot.com today!...
Jun 15, 2022•24 min•Season 1Ep. 22
Levi and Josh recap the ICA Car Wash Show in Nashville, TN, including their dinner with Donald Miller. Plus we offer some great Father's Day promo ideas to increase your text club opt-ins and partner with the local community!
May 16, 2022•23 min•Season 1Ep. 21
These days it seems like the economy is always headed into uncertain waters that can have major impacts on your business. Levi and Josh discuss practical ways you can make your car wash business "recession proof".
May 08, 2022•17 min•Season 1Ep. 20
Tim Schurrer knows what it takes to build a winning team. He spent almost a decade of his career launching two brands— StoryBrand and Business Made Simple—as COO alongside New York Times bestselling author Donald Miller. Before that Tim worked at TOMS as well as Apple Inc. He is the host of the Build a Winning Team podcast, where he offers listeners actionable advice as he interviews some of the top leaders in business. Pre-Order Tim's book and check out his podcast, Build a Winning Team here: h...
Apr 18, 2022•34 min•Season 1Ep. 19
The current economy has emboldened the work force and put new demands on business owners all over the country. It's important you understand what the demands are, how you can leverage them to grow your business, and hire and retain quality employees that you can influence for the future. In the episode of The Cheers to Freedom Podcast, Levi and Josh talk with Jason Wilkie from Magis Wash about what they do to train and equip Car Wash owners and managers to create a culture that helps their busin...
Apr 11, 2022•44 min•Season 1Ep. 18
There's a reason why people buy things. There's something specific they want. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the final section of the StoryBrand framework... Results. Text CHEERS to 411365 and never miss an episode again!
Apr 04, 2022•22 min
People tend to take action only when they're told to take action. That's why your customers need you to give them a clear call to action in order to do business with you. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss why your business may be leaving tons of money on the table if you do not have a clear call to action... and what you can do about it. Text CHEERS to 411365 to stay up to date with new episodes, more tips, and announcements!...
Mar 28, 2022•22 min•Season 1Ep. 16
When your customers choose to do business with you, they're taking a risk. A great company lessens that risk, and builds trust with their customer, when they give the customer a simple and clear plan to do business with them. This helps the customer understand you know exactly how to help them get what they want. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the 4th step in the StoryBrand, 7-part framework... The Guide has a Plan to help the Hero Win the Day....
Mar 21, 2022•25 min•Season 1Ep. 15
Your customers aren't looking for another hero in their story. They're looking for a guide that will help them win the day. In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the third part of the StoryBrand, 7-Part Framework: How to play the GUIDE and not the HERO in your customer's story. There are two ingredients to this part of the framework, and to miss one is to miss the whole thing.
Mar 14, 2022•28 min•Season 1Ep. 14
In the second part of the StoryBrand framework, you want to talk about solving your customer's problem... but your customer isn't looking for a solution to their external problem... they're looking for something more than that. In this episode of Cheers to Freedom, Levi and Josh discuss how to communicate to your customers that make them want to buy from your business instead of your competition.
Mar 08, 2022•27 min
In this episode, we're going to talk about how you can grow your brand by speaking directly to your customer and defining what they want. The first part of the StoryBrand 7-part framework. Take a car wash as an example. Most people think that all a car wash does is clean cars - but that's not really true. A good car wash will define who their customer is and speak directly to them. In other words, successful businesses will create a sense of desire in their customer that makes them WANT to purch...
Feb 28, 2022•26 min•Season 1Ep. 12
Most business owners don't know how to craft a story that sells. That's why they're struggling to build their brands and grow their businesses. In this episode of the Cheers to Freedom Podcast, you'll learn the simple framework successful brand are using that you should use too if you want to see your business grow faster than ever before.
Feb 21, 2022•25 min•Season 1Ep. 11
During the great resignation, many businesses are struggling to not only hire great employees but also retain them. In this interview, John Sproul, Director of Training & Development at Camel Express Car Wash, discusses the SECRET SAUCE to their success of staffing their car wash locations with first-class employees, keeping those employees for years, and building a business and culture that values people and excellence.
Feb 07, 2022•40 min•Season 1Ep. 10
Businesses are spending enormous amounts of money on websites, but they aren't seeing the results they expect to see. In this episode, Levi and Josh discuss building a website that engages your customers and makes them WANT to do business with you. Because Josh is one of the original StoryBrand Certified Guides, this episode takes a deeper dive into the framework and how to implement it on your website. For more information about OptSpot's website design and management, visit optspot.com/website...
Jan 24, 2022•44 min
Part of owning and operating a business is developing people. But how do you do it? And why is it so important? Justin Salisbury, CEO of Leadership Worth Following and COO of Breeze Thru Car Wash, joins Levi and Josh to discuss what LWF offers when it comes to developing owners and leaders in the Car Wash Industry, as well as best practices for developing your own team. To find out more about LWF, visit their website: https://leadershipworthfollowing.org/...
Jan 17, 2022•27 min•Season 1Ep. 8
There are a lot of rumors and myths floating around about the future of short codes and how this will affect text marketing campaigns. OptSpot COO, Jeremy Renken joins Levi and Josh to uncover the truth and what you need to know if you use text marketing.
Jan 10, 2022•23 min•Season 1Ep. 7
It's a new year and we want to share our top 10 list of things business owners can do to make 2022 the best year yet! OptSpot Chief Operating Officer, Jeremy Renken, joins Levi and Josh for the first Cheers to Freedom episode of 2022! Text CHEERS to 411365 to get this list sent to your phone.
Jan 03, 2022•24 min•Season 1Ep. 3
Cheers to Freedom started with the idea that business owners don't have to feel trapped in their business. They can actually build the life and freedom they love. In this episode, Levi and Josh discuss the five things your business needs to do so you can build a business that gives you the freedom you deserve.
Dec 27, 2021•12 min•Season 1Ep. 5
