#14 | Why Playing The Guide Builds Customer Trust
Mar 14, 2022•28 min•Season 1Ep. 14
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Episode description
Your customers aren't looking for another hero in their story. They're looking for a guide that will help them win the day.
In this episode of The Cheers to Freedom Podcast, Levi and Josh discuss the third part of the StoryBrand, 7-Part Framework: How to play the GUIDE and not the HERO in your customer's story.
There are two ingredients to this part of the framework, and to miss one is to miss the whole thing.
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